First, think about three questions before telling a story.

1. Why: Use stories strategically and let them serve the values you express. A story is chosen to put forward an idea or cause some action.

2. How to do it: understand the structure of the story and have the confidence and ability to tell it well.

3. What's this? On formal occasions, tell the right story at the right time to achieve the expected effect and purpose.

Second, the three elements of a good story

1. Story: including questions, choices and results, which can be expanded in detail. Follow a quiet life, an unexpected setback, a fall to the bottom, a noble help, a peak, a new setback, solve the problem and return to calm.

2. protagonist: the person who establishes emotional connection with the audience in the story.

3. Experience or lesson: arouse the audience's feelings or personal experience, so that they are encouraged from the heart, respond to the call and put it into action.

Third, storytelling can also use this technique to tell stories directly: if you use the first person, the present tense. Let the audience enter the scene with you, re-experience and vividly reproduce the story.

Describe sensory details, such as sight, hearing, smell, taste and feeling.

Summer evening, the sun is about to set, cicadas are singing, and the wind is warm. I walked in an alley full of barbecue flavor.