19961February 3, Changsha Jin Rong science and trade co., ltd, the predecessor of Hunan Jin Rong enterprise group co., ltd, was incorporated in Changsha high-tech development zone with a registered capital of 500,000 yuan. Li Wenjin and Liu Meirong, the two founders of the company, led a team of more than ten people and started the road of self-made in Jin Rong.
The following year, the company's "KORO" South African mine imported from Australia made its maiden voyage to Beilun, Shekou and Zhanjiang, which was the first domestic commercial operation example of "unloading three ports with one ship". The innovation of business strategy won the company a place in the iron ore import and export market with strong strength and fierce competition.
Second, the rumbling day-the tide-making business kingdom, showing its head.
1998 to 2000, the company successively established ore trade cooperation with large steel companies such as Liugang, Xianggang, Liangang and Shanghai Baosteel, and carried out steel sales cooperation with the above companies, becoming the leading mineral raw material agent supplier and steel sales agent in Hunan.
In the meantime, in order to meet the growing business needs, the company has established Chongqing Jinjun Trading Co., Ltd. in Chongqing and acquired Sanxiang Continental Co., Ltd. in the Netherlands, mainly to cooperate with domestic steel sales and international resource procurement; In 1999, Changsha Jin Rong Trade Co., Ltd. was changed and registered as Hunan Jin Rong Trade Co., Ltd.
After five years' efforts and accumulation, the company successfully obtained the "right to operate foreign trade import and export" granted by the Ministry of Foreign Trade and Economic Cooperation in 20001year, and the import ore trade volume exceeded16 million US dollars, making it a remarkable force in Huxiang Trade King.
Third, a small experiment-new business opportunities for high-tech incubation and sowing
At the end of last century, technology incubation was still a "new term" for private enterprises. At that time, most incubators were developed and operated by the government. For various reasons, few private enterprises were willing to invest their funds in the technology incubation industry with high threshold, high cost and slow income. However, under such a background, Jin Rong Group has started a new attempt in the field of technology incubation.
In 200 1 year1February, the M2 group of Torch City in Changsha High-tech Development Zone held a public auction, and the group bought the 25,000-square-meter property of the M2 group for 2100000 yuan, and invested 30 million yuan in renovation and reconstruction to build Jin Rong Science and Technology Park.
In May 2002, Hunan New Jin Rong Science and Technology Incubator Co., Ltd. was incorporated, Jin Rong Science and Technology Park was opened, and the high-tech incubator project was signed; In August, the first incubation project of the incubator company, the intelligent counting device, was successfully trial-produced. Since then, the group has set foot in the field of high-tech incubation, laying the groundwork for the future industrial structure transformation.
In 2003 1 1 month, Hunan Jin Rong Enterprise Group Co., Ltd. was formally established with a registered capital of 50 million yuan; In 2005, Jin Rong Group entered the "Top 500 Private Enterprises in China".
Fourth, open up the territory-diversified development casts the territory of Jin Rong
In order to promote the long-term, stable and sustainable development of enterprises, on the basis of the steady growth of mineral trade and steel trade, the Group has also explored and tried business in many fields. Adhering to the principle of compound and diversified development, the Group has successively carried out the operation and development of industrial materials, nonferrous metal smelting, catering and entertainment, port logistics, land and water transportation, tourism development, real estate development, science and technology incubation and other projects, laying a solid foundation for the development and growth of the Group.
1. Industrial materials:
In 2000 10, the "Kai Nuo Industrial Park" invested by the Group was completed and put into operation, mainly engaged in the research and development and production of "Kai Nuo brand" environmental protection furniture paint, environmental protection coatings and heavy duty paint. In the same year, Kai Nuo Company was certified as a "high-tech enterprise" by Hunan Science and Technology Department.
In 2004 1 1 month, the company established Loudi Jincheng Industry and Trade Co., Ltd., with a registered capital of 5 million yuan, mainly engaged in hot rolled coils of Lianyuan Steel, with a monthly output of 2,500 tons.
2. Non-ferrous metal smelting:
In April 2002, the group invested in Hunan Nonferrous Metals Co., Ltd., mainly engaged in nonferrous metal smelting and rare and precious metal recovery, and formed an annual production capacity of crude lead 10000 tons, electric lead 8000 tons, refined bismuth 800 tons and silver ingots 50 tons.
3. Steel trade:
In February, 2003, the Group reorganized the steel company and established Hunan Jin Rong Steel Corporation, which covers East China, Central China, West China and other places. On the basis of Changsha Steel Branch, Zhuzhou Steel Branch and Chongqing Jinjun Trading Company, Shanghai Youzhuo Trade Co., Ltd., Wuhan Jin Rong Steel Co., Ltd. and Jiangxi Hualing Industry and Trade Co., Ltd. were established.
4. Catering and entertainment:
In September, 2002, the group established Changsha Jin Rong Catering and Entertainment Co., Ltd. and "Jin Rong Restaurant" opened for business.
In August, 2006, Jin Rong Restaurant's "No Two in the World" restaurant was officially opened.
5. Port logistics:
In 2003, Xiangtan Shuntong Bulk Cargo Handling Co., Ltd. was jointly established with Xiangtan Iron and Steel Group and Xiangtan Shipping Company. Established Changsha Jingang Wharf Co., Ltd. with Changsha Xingang Co., Ltd. and Lianyuan Iron and Steel Group Co., Ltd.; Established Hunan Shipping Co., Ltd. jointly with Hunan Ocean Shipping Group and other units; The following year, Yueyang Port Company was jointly acquired with Valin Group, and Yueyang Huarong Port Company was established, mainly engaged in port and logistics business.
6. Surface transportation:
In 2004 10, Hunan Xiangjiang Shipping Co., Ltd. was jointly established by the Group and Liangang, Xianggang, Hunan Ocean Shipping and Changsha Xingang. The following year, 10,000-ton freighters "Xiangjiang 1" and "Xiangjiang No.2" were successfully launched.
In May 2005, Jin Rong Automobile Transportation Company was established.
7. Tourism development:
In June 2005, the company signed a tourism cooperative development project in Zhang Guying, Hunan Province, and obtained the right to develop and operate tourism in Zhang Guying Scenic Area for 50 years. In August of the same year, Hunan Zhang Guying Tourism Development Co., Ltd. was incorporated and operated in the scenic spot.
8. Real estate development:
In July 2005, the company successfully bid for 48 mu of Lugu parcel in Changsha, and the "Hunan Business Club" project was launched.
In September 2006, the company signed a contract for the old city reconstruction project of Liling Central Commercial Plaza; /kloc-In February, Liling Jin Rong Real Estate Co., Ltd. was incorporated, and the renovation project of Liling Central Commercial Plaza and Lijie Road entered substantive operation.
In March 2007, the company acquired and reorganized Liling No.3 Construction Engineering Group Corporation, and the real estate business further advanced to the construction.
In 2009 10, Jin Rong Yufeng Project, a commercial and residential project under the Group, was officially launched.
9. Technology incubation:
In 2003 1 1 month, Changsha High-tech Development Zone held an auction of two properties, M 1 group1group, and the group successfully bid for two properties, M 1 group, which constitutes the scale of Jin Rong Science Park today.
In 2004 1 1 month, the group signed the Land Supply Agreement for 280 mu of Lugu International Industrial Park with Changsha High-tech Industry Corporation, and officially launched the Lugu International Industrial Park project. In September 2006, Lugu International Industrial Park signed a contract with Changsha Zhongyi Electronic Appliance Co., Ltd., announcing the successful introduction of the first enterprise in the park; Up to now, there are more than 200 enterprises in Lugu International Industrial Park.
In 2005 1 1 month, Hunan New Jin Rong Technology Incubator Co., Ltd. was officially renamed as Hunan Lugu Technology Incubator Co., Ltd., mainly engaged in technology incubation and park development.
On September 20 10, the group signed the Zhuzhou Yunlong headquarters science and technology park project, with a total development area of more than 2 million square meters.
Fifth, the second venture-successful transformation, strategic victory in the future
The financial crisis in 2008 hit the world economy hard, especially the import and export trade and steel trade. To the surprise of the outside world, Jin Rong Group magically made a strategic decision on the eve of the financial crisis: reducing the import of raw ore materials and selling out a large number of steel products whose prices are still soaring. On the eve of the bursting of the economic bubble, this seemingly big loss adjustment made the group successfully avoid a robbery, and promoted the group to start a strategic transformation road that decided the future direction of the enterprise.
In 20 10, after three years of industrial structure adjustment and development mode transformation, the group finally completed the strategic transformation layout with real estate industry, technology incubation industry and trade logistics as its three core industries.
At present, the Group has successfully completed the development and layout of more than 10 large-scale industrial parks and commercial and residential projects on the basis of ensuring the traditional advantages of the commercial and logistics sector, and expanded its business fields to high-tech investment, financial services, property management, restaurant chains and other professional fields, realizing the holding and shareholding of more than 10 companies of various types, with total annual sales exceeding 6 billion yuan.
In the new era, under the careful planning and operation of the leadership team with Chairman Li Wenjin as the core, Jin Rongren started a more magnificent second pioneering course. Adhering to the core concept of "Honesty is golden, innovation is proud", relying on industrial operation and capital operation, the company is fully implementing the development strategy of corporate brand, culture and human resources, and is determined to build the first domestic brand of technology incubation and park economy with "integration of science and technology services, park economic chain and standardized management", and to create a number of industries or product brands with popularity, reputation and loyalty under Jin Rong Group, and to be a private enterprise with the most sense of social responsibility and mission.