Domain name, domain name type, year of domain name establishment, website space/service IP, operational stability, inclusion, external link, PR

Keyword analysis

Correlation number, bidding ranking, top-level domain name, opponent, index, word segmentation, snapshot

Title optimization

Meta keyword optimization

Meta description optimization

Directory optimization

(1) Website directory structure: The directory level should not be too deep, and the structure should be relatively simple to make it easier for search engines to access.

(2) The directory structure should be clear, pay attention to the good user experience, let users know where they are and where they can go next, and the directory hierarchy should be as few as possible, preferably within three layers, that is, users can reach the target page by clicking three times at most.

(3) Establish subdirectories according to different website columns, and try to use clear directory names.

Picture optimization

(1) picture name

(2) Alt tag (natural description of image content)

(3) picture link

(4) lose weight for the website and reduce the image quality.

Homepage optimization strategy

(1) Title: 3~5, simple before difficult, separator (,|, _), two related keywords should not be too far apart.

(2) Description: Write long-tail keywords and sentences related to keywords through word segmentation technology.

(3) keywords should also be placed in the body of the page (keywords are everywhere)

(4) Put keywords in the picture label.

List page optimization strategy

(1) The title of the column page should be consistent with the keywords of the current page.

(2) The keywords, descriptions and titles of non-key pages are the same as those of the home page.

Content page optimization strategy

(1) correlation

(2) The higher the originality, the better. pseudo original (change the head, tail and paragraph)

(3) Make internal links (make internal channels for spiders) When the weight of the website is low, all links of the content point to the home page (increase the weight of the home page). After the weight rises, the link of the content can point to the page related to the current content.

(4) Regularly and quantitatively update (cultivate the habit of spider catching)

404 error page

The emergence of the 404 error page generally has the following situations:

(1) website revision

(2) The page does not exist

Because search engines are unfriendly to 404 pages, websites should try to avoid 404 pages. Therefore, any 404 error page that appears in the website should be handled.

How to make a 1 404 page: Make a page named 404 (the suffix can be. htm，。 html，。 asp，。 Php and so on. Should be consistent with other pages of the website)

2. The content of the page is:

A. the content does not exist or has been deleted, etc.

B. At the same time, a prompt is given to let the user return to the home page or the previous page or put on the popular content of the website.

Place a search box to guide users to other pages.

3. Put page 404 in the root directory.

4. Please contact the administrator or ask about the setting of "Custom 404 Error Page" on the server.

External connection

The purpose of the outer chain: to create channels for spiders. External links are the necessary means to improve the ranking of websites, so it is very important to do a good job of external links of websites. A good chain should meet the following conditions:

(1) has a high weight. Refers to the platform with high weight for publishing external chains.

(2) High correlation. Refers to the platform for publishing external links that is the same as or similar to the industry to which the website belongs.

Note: anchor text is naturally dispersed and steadily increased, with quality higher than quantity and deep links (a website that attracts external links by high-quality content not only has links on the home page, but also naturally attracts deep links from links to the inside page).

Link exchange

Objective: When the ranking fluctuates, it can stabilize keywords, guide weights and increase external links.

Note: the quantity should not be too large, and the correlation is high. Always check whether the other person's friend chain exists, and the wider the scope, the better. Regularly check whether the sent external links are included by search engines.

Site map

Website maps are generally stored in the root directory and named "sitemap.txt". The content of the website map is the address of important pages of the website.

Website maps can guide search engines and increase the chances of web pages being included. Moreover, the website map is also beneficial for search engines to grab pages, and it can also bring users a good user experience.

Website traffic statistics

Website traffic statistics can be achieved through third-party tools. At present, the better statistical tool is the expert of CNZZ data statistics. By adding statistics to the website, we can analyze the website traffic, traffic sources and users' browsing behavior. Analyzing these data can evaluate the SEO work of the website, and help SEO personnel find the advantages and disadvantages of the existing schemes and improve the SEO work content.