Although it is already 2020, I think I can answer it. After all, people ask this question every year.

First of all, whether it is done well or not is definitely relative. As an industry in itself, and an industry that can make money, it definitely has its own difficulties. It’s not something you can do well just by trying to do it.

However, compared with traditional e-commerce (Taobao, JD.com, Pinduoduo and other platforms), and compared with other areas of the e-commerce industry, the threshold for second-category e-commerce is relatively low. .

First of all, the initial budget required is relatively small, and the operation difficulty is lower than that of first-class e-commerce (mainly single product operations).

There is little competition and low barriers to entry, but it makes a lot of money. Refer to the list of popular products on the DataEye-EDX homepage. Many products have sold hundreds of thousands of products in less than a day after being put on the platform.

This is also the reason why so many e-commerce merchants are flocking to second-category e-commerce. As long as a certain item sells out, it is not difficult to make over 10,000 yuan a month.

In fact, the second type of e-commerce is developing and expanding. Originally it was only targeted at consumers in third- and lower-tier cities, but now many users in first-tier cities are also coming into contact with and accepting second-tier e-commerce.

Daily sales have increased from a million sales a year ago to a stable daily sales of around 2.5 million.

Data source: DataEye-EDX

So the second type of e-commerce can be done, and compared with other fields, it is also easier to do.