On August 19, 2009, the executive meeting of the State Council adopted the Action Plan on Promoting the Development of Big Data, proposing to promote the development of big data in order to enhance the entrepreneurial innovation vitality and social governance level. In the above-mentioned the State Council executive meeting, big data was defined as "basic strategic resources". Promoting the development of big data is conducive to promoting mass entrepreneurship and innovation, transforming and upgrading traditional industries, and cultivating new engines of economic development and new advantages in international competition. The outline emphasizes that making open big data a new driving force for entrepreneurial innovation. Let all kinds of subjects share the technology, system and innovation dividends brought by big data fairly.

1. industrial opening: data entrepreneurship broke out in an all-round way.

Case:

At the finals of the "Guizhou on the Cloud" Big Data Business Model Competition held recently, many practical big data applications emerged. Among them, the "Oriental Xiangyun" project, which won the first prize, should provide free incoming water forecast for 6.5438+0.5 million hydropower stations and reservoirs nationwide to help rationally dispatch water. It is estimated that 90% of the cost can be saved for the information transformation of these units.

The outline puts forward that enlarging data has become a new driving force to promote entrepreneurial innovation. In this regard, Alibaba Cloud President Hu Xiaoming said that this will greatly promote the development of the data economy. He believes that in the era of data processing technology, data is productivity. "Data entrepreneurship will break out in an all-round way next year, and more people will participate in providing data services, data capabilities, data transactions and data matching for the government and enterprises."

Baidu, Alibaba Taobao and Alipay, Tencent QQ and WeChat, banks, mobile operators, bus cards, and various mobile App…… ............................................................................................................................................. In May this year, the White Paper on China's Big Data Industry in 20 15 released by Guiyang Big Data Exchange, which was established only one month ago, shows that by 2020, the market size of China's big data industry will exceed last year's 10 times, from 76.7 billion yuan in 20 14 to 82288 10/0.

"The era of big data in China has just begun, and all walks of life are innovating business models to seize strategic heights. Traditional industries have a huge amount of valuable data, but they have not been used. " Han Yishun, executive vice president of Tsinghua University Institute of Data Science, said.

The "new gameplay" of big data is beyond imagination, but the use value of big data goes far beyond this. Take China's highway logistics industry as an example, its market value has reached hundreds of millions of yuan, more than 90% of the transportation capacity is owned by individual owners, and the empty driving rate exceeds 30%. The application of big data can make full use of logistics resources.

Wu, an academician of China Academy of Engineering and chairman of internet society of china, said that the sum of hardware, software and services is only a narrow big data industry, and the broad big data industry has a larger scope and scale. Through the service of big data mining, we can apply big data to all walks of life, improve production efficiency, support energy saving and consumption reduction, and promote economic development. Therefore, the output value of big data industry in a broad sense is more reflected in industries such as industry, agriculture, transportation and construction. In fact, the benefits of big data analysis in social welfare and people's livelihood services are remarkable, not simply measured by GDP. This is a precious opportunity for China to achieve leapfrog development.

"Big data has accelerated the penetration of information technology into traditional industries and become an important engine of the new industrial revolution." He Hezhen said.

2. The government * * * enjoys: eliminating information islands.

Case:

On August 17, Chengde Municipal Government of Hebei Province and Digital China signed a strategic cooperation agreement on citizen integration service platform and enterprise integration service platform. So far, Digital China has signed smart city strategic cooperation agreements with nearly 40 cities, forming a series of effective solutions and becoming a leading "smart city expert" in China market.

In fact, in our country, there are a lot of statistical data in transportation, medical care, employment, municipal administration, civil affairs and other departments of governments at all levels, but these data have been "sleeping" because there is no * * enjoyment mechanism and value mining. "We must first use the existing data to discover the value of idleness; Those data that were not originally available but proved to be useful to them should be collected quickly to explore new values. " Korea said to:

The "Outline" proposes to promote the sharing of government information systems and the interconnection of public data, eliminate information islands, accelerate the integration of various government information platforms, avoid redundant construction and data "fighting", enhance government credibility, and promote the construction of social credit system. Give priority to the opening of government data in the areas of people's livelihood such as transportation, medical care, employment and social security, and carry out big data application demonstrations in urban construction, social assistance, quality and safety, community services and other fields to improve the level of social governance.

Guo Wei, chairman of the board of directors of Digital China, pointed out that the outline adopted this time emphasizes the elimination of information islands, which actually requires the unification of government services and public services scattered in various departments. These services and big data will contribute to the future development of enterprises in the field of big data. Guo Wei analyzed that this move will also bring obvious impetus to mass entrepreneurship and innovation. Under the requirements and rules of government data openness, enterprises in the field of big data can collect all kinds of basic data of the city through the urban public information service platform, and realize data sharing through the platform. On this basis, young people and entrepreneurs can use government open data and other relevant open data to develop thousands of colorful application products that serve people's livelihood, and further create an atmosphere of mass entrepreneurship and innovation.

"Data has both the value of general assets and the attributes that general assets do not have." Han Yishun said, "You have general assets, but I don't; If I give you mine, I have none. But the data is different. I gave you my data, and my data is still there, which determines that people need to be more open in the era of big data. In the era of big data, the value generated by 1+ 1 will be infinitely amplified, far greater than 2, and the superposition of data will produce a chemical reaction. "

"The United States has upgraded big data analysis to a national strategy, and the government has taken the lead in data opening. The federal government of the United States has established a unified data open portal website to provide information services for the society and encourage mining and utilization. The data owned by many domestic departments are not communicated with each other and difficult to share, resulting in incomplete information or repeated collection. Therefore, China needs a big data strategy at the national level and measures and regulations to open data. " Wu said that the government should break the data separation and blockade through institutional reform, and pay attention to public information and data mining.

3. Legal security: prevent data from being abused.

Case:

On February 6th, 20 12, The New York Times published a report entitled "How did these companies know your secret". The article introduces such a story: one day, a male customer angrily came to a discount chain store to complain to the manager because the store gave coupons for baby clothes and pregnant women clothes to his daughter who was still in high school. But then, the father communicated with his daughter further and found that her daughter was really pregnant.

This story is often cited as a typical example of the ability of big data mining. But in the eyes of professionals, this case reflects not the "intelligence" of big data, but the "arrogance" of big data, and personal privacy has not been respected enough.

"I went shopping in Taobao today. Taobao has my personal information. Does my behavior data belong to Taobao or mine? At present, international law believes that this data belongs to consumers. Taobao can be used to enhance the user experience, but if Taobao sells data to a third party, it will not work. " Su Meng, chairman of Percentage, said that if Taobao sells not the original data but its analysis results, this form of third-party sharing is now recognized in most markets in the United States, and companies such as IBM are also using these data to provide services to third parties.

However, some insiders believe that personal information cannot be directly filtered when big data involves exchange, analysis and mining. These personal privacy data are scattered in intermediaries, banks, insurance, airlines and other institutions, and the danger may not be great. However, if it is enjoyed by * * * and then integrated and mutually verified by the system, consumers' personal basic information, even their personality, hobbies and life trajectory, will be unobstructed by others, and many ordinary people will become "invisible people".

Han Yishun believes that there is an egoistic paradox in privacy issues at present. "For example, the stampede on the New Year's Eve in Shanghai can technically show the changing trend of people flow, which can be fully warned and prevented. The occurrence of tragedy is directly related to data ethics. Is data security or data protection necessarily right? There is also an ethical issue here. "

"In the United States, some companies have removed the detailed personal data at the bottom, which can avoid some privacy and security issues." Zhao Yong, deputy director of the Big Data Center of Suzhou Research Institute in Tsinghua University, said that "the government is the most suitable one" in terms of big data regulation. Shanghai has established the Big Data Bureau, which is a professional government agency for data management. The core management is to define "who is the data owner", "who is the user", "how to define the right to use" and "who is the beneficiary" from the legal system.

The above is what Bian Xiao shared for you about how "Big Data" landed. For more information, you can pay attention to the global ivy and share more dry goods.