1. What is KYC review?

KYC is the abbreviation of Know Your Customer. It is the institutional basis for anti-money laundering (AML anti-money laundering) and prevention of corruption. According to the relevant requirements of European regulatory agencies, Amazon needs to conduct business operations in countries including the United Kingdom, France, Sellers opening stores in Germany, Spain, Italy and other European countries must undergo identity verification (KYC review for short).

KYC review is simply the review and filing of the account holder’s conditions (review of the identity of the platform seller). Sellers can only sell on its European platform after passing the review by the Amazon verification team.

2. KYC audit information

For European sellers, KYC audit is a necessary process for sellers. Generally, when the seller’s cumulative sales amount exceeds 5,000 euros, the seller You will receive a KYC review notification.

1. Business Registration Extract (Business Registration Information)

The business registration information is a scanned copy of the company’s business license. The seller must provide a clear color scanned version, and the mainland company and the Hong Kong company have different.

Mainland Company: Business License

Hong Kong Company: Company Registration Certificate + Business Registration Ordinance

Note: Individual sellers do not need to provide it!

2. Primary Contact Person/Beneficial Owner (primary contact and beneficiary) certificate

Here you need to provide a scanned copy of the passport of the relevant person. If you do not have a passport, you can provide an ID card ( (front and back) and a scanned copy of the personal page of the household registration booklet.

Beneficiaries refer to natural persons or legal persons who hold 25% or more of the shares in the company.

3. A copy of household expenses from the following list (daily expense bills of the primary contact and beneficiary)

The seller needs to provide a bill for any of the following expenses: water, Electricity and gas bills, landline phone bills, mobile phone bills, Internet bills, personal credit card bills, tax, insurance and social security bills, etc. The bills must be issued by formal public institutions.

Bill requirements: The issuance date must be within 90 days, and the address must match the residential address of the primary contact or beneficiary previously entered on the seller platform. If the above bill cannot be provided, a personal temporary residence permit or temporary residence can also be provided. certificate.

4. A copy of business expenses from the following list (company expense bill)

The seller can provide a bill for any of the following expenses: such as water, electricity, and gas bills. Landline phone bills, mobile phone bills, Internet bills, bank statements, tax, insurance and social security bills, etc.

Note: Under normal circumstances, mainland companies do not need to provide it, but companies registered in Hong Kong and Taiwan must provide it.

Billing requirements: The issuance date must be within 90 days, the company name must match the legal name of the company previously entered into the seller platform, the billing address must match the business license address or actual operating address, and the above bills must be issued by the company* **Issued by the public institution.

5. Proof of bank account ownership (public bank account statement)

The seller needs to provide a company's public bank account statement, which can be issued by any bank. .

Bill requirements: a. Must have a clear bank logo or bank name

b. Must have a company name, which must be the same as that on the business license

c. A bank account is required

d. The bill can have no date. If there is a date, the date must be within 12 months

Note: The bill must be a scanned copy of the paper bill , electronic bills are not accepted, and if confidentiality is required, the transaction records can be blocked by oneself.

6. Proof of Foreign Account (recipient’s overseas bank account)

The seller can use the company’s public account or the personal account of the company’s beneficiary as the receiving account.

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2. If the company has several beneficiaries, fill in the actual number of beneficiaries, and then submit the corresponding personal bill and information;

3. The residential address filled in during registration must be It must be the same as the actual residential address on the credit card bill or utility bill;

4. When filling in the company's registered address, each line should not exceed 50 characters, and when filling in other addresses, each line should not exceed 60 characters. Include spaces and punctuation marks;

5. Although the submitted information can be modified multiple times for KYC review, try not to submit it repeatedly. The information must be checked carefully. For company information with more than three shareholders, when submitting information You need to be more cautious. If you fail to pass the review once, the possibility of the account being affected will be very high;

6. Regarding the collection account information, it is recommended that the seller ensure that all the information in the background is correct before binding the collection account. In addition, add all the deposit methods of the 5 sites to avoid having to re-enter the KYC review process when adding them in the future;

7. Make sure that the entered international credit card information is accurate and valid, and that the foreign currency account of this credit card has been opened and the limit is Available.

4. KYC audit taboos

For many cross-border sellers, KYC audit is a "big project", which is time-consuming and labor-intensive, so cross-border sellers must know that friends here must Be prepared to avoid some KYC audit taboos.

1. Photo editing

Do not use Photoshop, even if you are photoshopping the front and back of your ID card into one photo, Amazon will never approve any photos with even a little bit of editing. For information with traces of images, it is recommended that you integrate multiple pages of information or pictures into PDF before submitting the information.

2. Insufficient information preparation

KYC review has time requirements. It is best to submit it within 14 days for the first time. Even if the information is not available in time, you must submit relevant information. If the information is not submitted within the time limit, the sales authority will be suspended. If the correct information has not been submitted multiple times, Amazon will suspend the sales authority until the information is reviewed and approved.

3. Personnel information is confusing

No matter how many people or shareholders the company has, it is best to use the complete information of one legal person. Do not upload the information of multiple people to increase the probability of passing the review. At the same time, avoid involving secondary operators for review.

4. Secondary review

The secondary KYC review is a disaster area. After the review is completed, the seller may change the bound collection account for various reasons. Such changes often trigger a second KYC review. Relatively speaking, the pass rate of the second KYC review is lower than the first review. Therefore, sellers must consider the payment method used for operations in advance and do not change it easily.