What is financial management? Financial management is a kind of financial planning, which is translated into English. It refers to making a budget plan for personal financial management according to the changes of income and expenditure in different periods of life, so as to realize the demand goals in different stages of life. In the whole financial planning, we should not only consider the accumulation and preservation of wealth, but also consider the stable appreciation of wealth. Financial planners mainly pay attention to customers' needs and goals according to their asset status and risk preference, take "helping customers" as the core concept, adopt a set of standardized models, provide comprehensive financial advice covering all aspects of customers' lives, and find the most suitable financial management methods for customers, including insurance, savings, stocks, bonds and funds, so as to ensure the preservation and appreciation of their assets. What is financial management? Financial management refers to that financial professionals, by collecting information such as customers' family status, financial status and career goals, jointly define their financial goals and priorities with customers, clarify their risk attributes, analyze and evaluate their financial status, tailor-made appropriate financial plans for customers, and timely implement, monitor and adjust them, so as to finally meet the financial needs of customers at different life stages. Including asset-liability analysis, cash flow budget and management, personal risk management and insurance planning, investment planning, career planning, child rearing and education planning, residence planning, retirement planning, personal tax planning and inheritance planning at all stages of individual and family life cycle. Financial management is a comprehensive financial service, not the promotion of financial products. Financial management is a financial service provided by a professional financial manager, not the customer's own financial management. Financial management is a long-term plan for customers' life, not a plan for customers at a certain stage. Financial management is a process, not a product. Six steps of financial management 1. Establish and position the relationship between financial planners and customers. Financial planners should give written explanations and explanations on the services they will provide to customers, and strictly define their respective responsibilities. Financial planners should clearly explain their salary payment methods to customers. The financial planner and the client should reach an agreement on the cooperation period and decision-making method. 2. Collect customers' financial information, including customers' financial objectives. Financial planners should collect relevant information from customers, and customers and financial planners should respectively state their thoughts on customers' personal life goals and financial goals, complete the time frame for discussion and implementation of decisions, and evaluate risks. Before making specific financial suggestions, financial planners should collect all relevant information completely. 3. Analysis and evaluation of the customer's financial situation Financial planners should analyze and evaluate the customer's situation and make decisions on the financial measures that need to be taken. According to the type of service required by customers, financial planners can provide financial advice including assets, liabilities, cash flow, insurance coverage, investment portfolio and tax avoidance strategies. 4. Draft and put forward financial management suggestions and alternatives. Financial planners should put forward financial suggestions corresponding to financial objectives according to the information provided by customers. Financial planners should fully discuss with customers, and strive to make customers fully understand and master the analysis and suggestions of financial planners, so as to facilitate customers' scientific decision-making. Financial planners should also listen to customers' opinions and make reasonable changes to financial advice. 5. Implement the plan to achieve the goal. The financial planner and the customer should reach an agreement on the implementation plan of the financial plan. Financial planners can carry out financial planning by themselves, or as "coaches" to guide customers to complete the whole financial management process, and fully coordinate with shareholders, lawyers and other professionals when necessary. 6. Supervise the implementation of the plan. The financial planner should reach an agreement with the customer on the supervisor of the financial planning process.