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In the new era, what is the basic economy of China, and where are the dividends of China's logistics and commercial vehicle industries? How to break the new situation and explore the new path? The pressure to keep moving forward and upward is increasing day by day. How to really "turn pressure into motivation"?

1 9, "Win the world? Smart Win the Future "2020 China Logistics Commercial Vehicle G 10 Forward-looking Forum and China Logistics Commercial Vehicle Influence Annual Awards Ceremony was held in Shanghai. It tries to give the answers to the above questions by expanding the road of reform with the trend of demand and seeing the advanced changes with innovation.

Yun Mian, Vice President of China Logistics Society, presided over the forum.

The forum and grand ceremony were jointly sponsored by Logistics Commercial Vehicle Network and First Logistics Network, which brought together dozens of big coffee and representatives from associations, enterprises, research institutions and other fields, focusing on the high-quality development of road freight and decoding the transformation and upgrading of commercial vehicle industry.

The forum reviews and summarizes the market and asks about the future with forward-looking thinking. At the same time, for the commercial vehicle enterprises and products that have performed well and made outstanding contributions in recent years, especially in 20 19, the "Win-Win Award" list of China logistics commercial vehicles was officially announced, and 24 awards were grandly presented at the event site.

Big coffee talk? Decode the future

At the forum, Cai Jin, vice president of China Federation of Logistics and Purchasing, made an in-depth analysis of the current macroeconomic situation in his speech.

Cai Jin pointed out that in 20 19, China's economic operation was relatively stable, and the trend of slowing down and stabilizing gradually appeared; In 2020, the economic growth will be stable at 6%, which is based on policy, market and international environment. For enterprise management, the macro environment needs to be grasped, neither too optimistic nor too pessimistic; We should grasp the situation objectively and dynamically, and constantly adjust our business strategies and decisions.

Cai Jin stressed that it is necessary to focus on efficiency, start from a long-term perspective, improve production organization ability, change the past extensive production mode, reach the level of modern supply chain, and form a production organization ability between enterprises. In other words, on the basis of resource integration between enterprises, optimize resource allocation, eliminate duplicate allocation of resources, and then reduce costs. At the same time, it is necessary to optimize the industrial process, optimize efficiency and create new value in this process, and not just do modular functional services such as transportation and warehousing.

Cai Jin believes that a more mature supply chain should pay attention to the synergy between industries and do a good job of refinement, synergy and customization; It is necessary to have the basic ability of production organization, and through the innovation of production organization mode, improve the basic ability of industry, that is, production organization ability, so as to improve efficiency and quality, and thus improve the efficiency space.

In the keynote speech entitled "Logistics Forward, Capital Upward", Song Wenlin, general manager of logistics finance of Aijian Group, said that China's logistics market is in the ascendant, and although the overall growth has slowed down, the growth of sub-sectors is still leading.

Looking at logistics from the perspective of industry, the industry is large, the market demand is strong, the logistics fixed assets are reliable, the gross profit margin is high, and the downstream customers have stable payment. However, from the perspective of capital, logistics presents different features, such as low market concentration, small enterprise scale, scattered assets, high debt ratio and tight free cash flow.

Specific to the level of logistics enterprises, we can spy out their health from the dimensions of asset-liability ratio, financing asset ratio, net interest rate, gross profit margin, and net cash flow from operation to income ratio. Song Wenlin suggested that logistics enterprises should do a good job in asset management rather than simple equipment management; Control the debt ratio, an important red line; The market is huge, but it cannot be expanded blindly.

In the title "Car Enterprises &; In the keynote speech "Team Join Hands and Bring out the Best in each other", Guo Lei, vice president of SF Express, put forward four "principles":

First, professional people do professional things. Car companies do a good job of cars and provide suitable cars according to the business requirements of logistics enterprises; Logistics enterprises do a good job in business and manage the fleet. Only a strong alliance can form a balanced and lasting alliance.

The second is simple trust and respect. The cooperation between enterprises should make everything simple and put time into improving efficiency, quality and service level on the basis of strengthening.

Third, the all-round cooperation of the whole chain will win. Logistics enterprises hope to get the support of the latest news from the front end of manufacturing industry and share their wisdom; I hope the two sides can cooperate in business, training, government relations and other resources; Logistics can produce a lot of data, which can produce links between people.

Fourth, the essence of winning is to make people around you live better. All cooperation is based on the unity of life values between the two sides. No matter whether the cooperation between the top and the bottom is won, it is all around the ecosystem system, so that people around them will have more opportunities to live, work and survive in the future.

In the keynote speech entitled "The Road to Alliance Integration", Meng Bihui, Chairman and CEO of Kali Internet Technology (Shanghai) Co., Ltd., made an analysis of six key words.

The first is "difficulty", covering people, cars, goods, money and other aspects. The reason why it is difficult is to be at a "point". To do these tasks in the existing cognition, we must think about change.

The second is "change". The situation at home and abroad has been changing, and it will be faced for a long time. It can be regarded as a line, on which "the only constant is change" that we feel together.

The third is "gathering", doing contract logistics, and it is difficult to make profits in individual combat. It is necessary to realize standardization, productization, online, data and intelligence one by one, and gather points into lines and lines into surfaces.

The fourth is "empowerment", that is, empowerment, exporting more value to others and realizing "multi-category, full scene and network effect synergy". In terms of Kali Internet, it is "* * * creating a network".

The fifth is "efficiency", focusing on customers to improve efficiency and achieve cost reduction. The biggest feature is integration. If the efficiency can't be improved, the static cost will be "squeezed toothpaste and twisted towel", and the decline will be very limited.

The sixth is "ecology", which opens the border and lays out the ecology. The final competition must be "circle" competition, which is actually a problem of supply chain integration.

In the keynote speech entitled "Charm of Change: Multimodal Transport, Ways to Reduce Costs and Increase Efficiency", Li Changhong, executive director of China Logistics Society and special expert on road freight transportation of China Federation of Things, said that the revolutionary railway has achieved the expected results, and multimodal transport still faces pain points such as imperfect sharing mechanism, low efficiency of collaborative organization, unsmooth mode connection and inconsistent technical standards.

Driven by responding to the national strategy, meeting the needs of the industry, serving people's livelihood hotspots and new technologies, the development of multimodal transport must directly hit the pain point and form an intelligent, efficient, safe and multi-modal coordinated multimodal transport ecosystem to achieve the effects of reducing costs, improving experience and improving efficiency.

Li Changhong pointed out that the multimodal transport ecosystem is "resource integration+supply and demand matching+data-driven+multi-industry linkage+three-chain integration", thus achieving standardization, synergy, intelligence and greening. The so-called three-chain integration means integrating the supply chain, developing the industrial chain and upgrading the value chain.

In the keynote speech entitled "City Matching Butterfly Change: New Energy, New Technology and New Logistics", Hua Guang, deputy director of the Modern Logistics R&D Center of the Academy of Communications of the Ministry of Transport, said that in recent years, the Ministry of Transport has continued to promote the solution of the "difficulty in entering the city" for freight vehicles and optimize the right-of-way policy; Actively promote the development of professional and advanced distribution organization modes such as * * * same distribution, centralized distribution and customized distribution; Carry out the demonstration project of green freight distribution; Promote the application of new energy vehicles in the field of urban freight distribution.

Among them, electric logistics vehicles, mainly van-type transport vehicles and closed trucks, are developing rapidly, which is due to the stimulation of policies such as subsidies, tax reduction and exemption, and the opening of road rights, the increasing demand of e-commerce, express delivery and distribution markets, and the promotion plans of electric vehicles implemented by large enterprises such as JD.COM, Rookie, SF Express, Yuantong and Zhongtong. In the future, the Ministry of Transport will also accelerate the development of green science in urban distribution and promote the integration of new energy vehicles and road freight.

Integration of the two industries? Ecological construction

New consumption, new retail and new technology have laid a solid foundation for the development of new logistics and the deep integration of logistics and manufacturing. As far as highway logistics is concerned, the trend of integration with commercial vehicle industry is obvious, and they have entered a new period with "improving quality and increasing efficiency" as the core and focus.

Then, how can China's logistics and commercial vehicle industries better integrate and develop? During the forum, five special guests had an interactive exchange on this topic.

Quan Wang Fa, the head of ZTO Express Operation Center, hopes that car companies, associations and government departments can provide some leading suggestions or information that can help logistics enterprises; Enterprises should embrace, innovate and adapt to the future.

Lin Chen, vice president of Cross Express, said that the profits of car companies have been going down, and the prices of products of logistics companies are also very low. I hope that car companies can make some models that are really suitable for logistics and express delivery, with excellent quality and meet the demand.

Zhao Chunbo, chairman of Harbin Bintuo Logistics, believes that logistics enterprises need to provide special services and special contributions to upstream customers; Now we just need to focus on our own business, and we don't have to be distracted by financing, procurement, car models and other matters. We should actively embrace the new era and new model.

Ma Deyu, general manager of East China Branch of Foton Daimler Automobile Marketing Company, said that ten years ago, the market was dominated by production enterprises, and ten years later, car companies developed products and customized them according to their needs; Car companies need to launch leading products and do a good job in services and other guarantees.

Cui Ziyu, director of the digital marketing business office of faw liberation Qingdao Automobile Co., Ltd., said that there will be more cross-border, cooperation, crossing and grafting between the two industries in the future, and they will be further integrated in new technologies such as intelligent networking and driverless driving, as well as in various software and hardware and even culture.

At the same time, it is worth noting that the logistics and commercial vehicle industries in China are undergoing ecological reconstruction at the time of many changes, such as the acceleration of transportation structure adjustment, the acceleration of emission regulations upgrading, and the strengthening of overload control. In this forum, five special guests also had a wonderful sharing on the topic of "Collaborative Construction of the Ecological Chain of Logistics Vehicles".

Han Xuefeng, general manager of shanghai putian Logistics Co., Ltd. said: First, build an information system, and there should be an information communication platform between car companies and logistics companies; The second is to build a service team; The third is to build resources. Everyone is a "player", defender and insider in the industrial chain.

Zhang Chunlai, deputy general manager of the brand of the marketing company of Futian Aoling Division, said: First, it is suggested to improve the price system and increase the price for logistics services; The second is to create better products for different industries; The third is to upgrade services and build networks in many ways.

Bai Yongguo, senior director of national marketing of Beijing Futian Cummins Engine Co., Ltd., said that the company should make customized products together with the OEM, adjust the characteristic parameters according to the usage scenarios, and help users in three dimensions: car selection, car use and car management.

Liu Changyin, vice president of Shanghai Oil Search Information Technology Co., Ltd. said that the company mainly deals with electronic oil card payment and its consumption environment, consumption data management and timely presentation, so as to help managers reduce costs and increase efficiency, promote tax planning, and continuously improve services and experience.

Zhu Xiaoxing, general manager of Shenzhen Yiliu Technology Co., Ltd. Shanghai Region, said that the company is committed to helping customers optimize accident rate, operational efficiency and cargo loss rate in terms of people, vehicles and goods, so as to achieve "throttling"; And help customers "open source" through collaborative resources, informationization and data services.

Honor announced? Winning is king?

Sharp tools make good work.

Last year 1- 1 1 month, the road freight volume was 37.89 billion tons, with a cumulative increase of 5.3%, and the road freight turnover was 6.8 trillion tons kilometers, with a cumulative increase of 5.2%. On the whole, the continuous growth of freight volume and cargo turnover created conditions for the better development of road freight, and also provided powerful commercial vehicle enterprises and products.

Zhang Wei, Secretary General of Logistics and Supply Chain Finance Branch of China Federation of Logistics and Purchasing, presided over the award ceremony.

China logistics commercial vehicle "Win-Win Award" was held, which was recommended by logistics enterprises and self-recommended by commercial vehicle enterprises. Finally, it was comprehensively evaluated by China Logistics Commercial Vehicle Expert Committee, and a total of 24 awards were awarded.

This list can be regarded as the wind vane and values of China logistics commercial vehicle market, and will be used as a positive reference for the industry to bring positive energy to the industry development.

Cai Jin, Vice President of China Federation of Logistics and Purchasing, presented awards to the winners.

In the list, faw liberation, China Heavy Duty Truck, Shaanxi Heavy Truck, Ou Man Super Heavy Truck, SAIC Hongyan, Futian Zhilan New Energy, BAIC Changhe, GAC Hino, Cummins, ZF Commercial Vehicle Technology Division "Transmission and Chassis System",? Easy flow, oil search network, Shell, Chevron Dele, Compton and other enterprises and brands, the industry influence is beyond doubt;

BAIC EV5, faw liberation &; Full definition car, Ou Man Super Heavy Truck, Omar Cold Chain Star, SAIC Hongyan refrigerated van, China Heavy Duty Truck Haowo T7, Dongfeng Liuqi Lapras H7, Jiangling Teshun, Aoling Express, Iveco Osheng 2020, Aoling Bumblebee, Foton Tuyano, Jinbei New Express, Jiangling Light Truck, Jianghuai Junling V6, Foton Cummins F4.5 and other models and engines are all available.

At the event site, the organizer also held the appointment ceremony of senior consultant of "China Logistics Commercial Vehicle Expert Committee" and awarded the new members of "China Logistics Transport Club".

Conclusion:

The darker the night, the brighter the dawn will be. Long dormant, new weather will slowly sprout. Nowadays, a new ecology is gradually forming, and the new mission of a logistics power and an automobile power needs to be completed urgently.

However, with the increase of difficulties and challenges, confidence and determination cannot be shaken. We still firmly believe that some people choose to forge ahead, and will always go against the trend and create a new pattern.

In 2020, let's look forward to the unknown, see the new pattern and ecology of highway logistics industry, and see commercial vehicle enterprises and products face new opportunities and challenges.

(Logistics Commercial Vehicle Network/First Logistics Network? Reporter? Rong Xiao)

This article comes from the author of Chejia, car home, and does not represent car home's standpoint.