Family Office is an institution that provides a full range of wealth management services to wealthy families.

The family office is responsible for managing and investing the family's assets to ensure the preservation and appreciation of the assets. This may include stocks, bonds, real estate, art, private equity, venture capital, and many other forms of investment. Family offices assist families in formulating wealth inheritance plans, including wills, trusts, family funds, etc., to ensure that family wealth can be passed down smoothly across generations.

The scope and focus of a family office’s services may vary based on the family’s specific needs and goals. Some family offices may be more focused on investment and wealth growth, while others may be more focused on maintaining and passing on family traditions. In addition, family offices can also provide families with services such as research and analysis of market trends, risk assessment and management.

Characteristics of family offices

1. Privacy and personalization: Family offices usually only provide services to one or a few families, so they are highly private. They provide personalized services based on the family's specific needs and goals.

2. Comprehensiveness: Family offices provide a wide range of services, including asset management, wealth inheritance, legal compliance, family tradition maintenance, charity management, etc.

3. Professionalism: Family offices are usually composed of experts with professional financial, legal and tax knowledge, who can provide professional wealth management services to families.

4. Long-term: The services of family offices are long-term. They will accompany the family’s generational changes and help the family plan and manage wealth.

5. Personalized services: Family offices will provide services based on the needs and preferences of family members, such as education consulting, medical care, financial planning, etc.