In terms of the proportion of edible oil sales, Arowana occupied the absolute leading position in China edible oil industry with a market share as high as 39.8% in 20 19.

Arowana edible oil belongs to Yihai Kerry Group, and its parent company, Singapore Fengyi Group, is one of the largest grain, oil and food groups in the world. Established in 199 1 and headquartered in Singapore.

The operating income of Fengyi Group in 20 19 was US$ 42.6 billion, ranking 285th in the Fortune Global 500 in 2020.

Shangri-La Hotel, affiliated to Shangri-La Group and headquartered in Hong Kong, is regarded as one of the top ten well-known hotel groups in the world and is recognized as one of the best hotel holding and management companies in the world.

Shangri-La Group owns, operates and manages more than 65,438+000 hotels in 76 destinations around the world. There are 87 Shangri-La hotels, of which China accounts for 2 1.

Arowana and Shangri-La Hotel were founded by Guo Henian, which is synonymous with wealth and success.

Guo Henian is a Malaysian Chinese. His ancestral home is Guo Zhai Village, Gaishan Town, Cangshan District, Fuzhou City, Fujian Province. He is the richest man in Malaysia. 20 19 Forbes Global Billionaires Ranking 104, Wealth Value 128 billion USD.

Guo Henian's success and achievements are inseparable from his philosophy of life.

First, be a low-key person.

Guo Henian was deeply influenced by Confucian culture and kept a low profile. Although he is the richest man, he never shows off his wealth, does not think highly of himself, and is very frugal and grounded. Basically, he doesn't accept media interviews and rarely shows his face, so there is little news and fewer photos about him, which is very mysterious.

1986, Qunchuan Chen, former president of MCA, was tried in Singapore court for his involvement in the new Pantech incident. In the gallery, sat a middle-aged man with a sincere appearance.

When Guo Henian later bailed Qunchuan Chen, it was discovered that the middle-aged man was the famous Guo Henian.

Guo Henian stayed in Shangri-La Hotel on business and in an ordinary room. His entourage remained silent.

Even my son doesn't pay attention to ostentation and extravagance when he gets married. Simply invite relatives and friends from both sides, and set 20 tables at a wedding banquet.

Second, follow the trend and don't let the partners suffer.

The reason why Guo Henian can develop an enterprise from an individual industrial and commercial household into a multinational group is inseparable from his idea of taking advantage of the situation and not letting his partners suffer.

He has partners in every investment field, and these partners have very rich resources in this field.

As a Malaysian, why did Guo Henian become the richest man in China for decades?

Although he is not keen on politics, he has many political friends, including Malaysian Prime Minister Mahathir and Indonesian President Suharto, who have a harmonious relationship.

He and former Malaysian Prime Minister Razak Hussain Weng were classmates and both studied at Raffles College in Singapore.

When Guo Henian was young, he set up his first company in Singapore, called Liverpoolfc. Later, Singapore Wilmar International Group was established and its headquarters was also located in Singapore. Why?

Because Guo Henian and Lee Kuan Yew, the founding father of Singapore, are also classmates, both studying at Raffles College in Singapore.

Why are these politicians willing to help Guo Henian, or to take advantage of the situation, because he can be willing to give up without his partner suffering.

197 1 year, at the invitation of former Malaysian Finance Minister Chen, he came forward to form Malaysia International Shipping Company. The total capital is * * * 20 million yuan, with the government accounting for 6 1% and Guo Henian accounting for 10%. Most of the funds were raised by Guo Henian.

In order to enter the Hong Kong market, Guo Henian established Shangri-La Group, which includes the shares of Hong Kong film and television giant Run Run Run Shaw. In the 1980s, he and Run Run Run Run Shaw acquired TVB in Hong Kong, with him as the vice chairman of the board and Run Run Run Run Run Run as the chairman.

In the early 1980s, Shangri-La Group took a fancy to the mainland market and began to make a comprehensive layout. How to develop a strange market?

That is to find a partner. The partner they chose was Zhejiang Tourism Bureau, namely Zhejiang Tourism Group Co., Ltd., which invested in the construction of Shangri-La Hotel, the first Shangri-La hotel in China.

Shangri-La Hotel Group only owns 45% of the shares of Shangri-La, Hangzhou, and has since started its capital operation in the Mainland.

Indonesian tycoon Huang Hongnian once told a story that he brought a bottle of good wine to Guo Henian to drink. As a result, Guo Henian gave him two bottles of good wine after drinking.

In Guo Henian's autobiography, Guo Henian said: "As long as we are modest, honest, not cheating and not taking advantage of others' danger, there will be endless business in this world. Even if I have a lot of market information, I never fool around. I am a businessman who firmly believes in principles, so everyone likes me. If the profit is miscalculated, we will return it immediately and never argue. "

In fact, from the success of Guo Henian, we can see that people who keep a low profile will make people jealous and bring a lot of unnecessary troubles. The ancients said that "a tree wants to be quiet but the wind will not stop" and "a tree wants to be beautiful but the wind will not stop". Even if you keep a low profile, you will attract the envy of others, not to mention a high-profile person.

The will in Confucian culture is more obvious in his career development. Every time he succeeds in his career, he gives up more benefits to his partners first, so he will also get the trust and help of his partners, follow the trend, succeed and finally achieve a win-win situation.