? Shanghai Electric Power Company has gradually formed a "free" brand model of electric power business environment since it started the work of optimizing the electric power business environment 1.0 in 20 18, and carried out a series of special publicity work closely around the brand goal of "free, fast, convenient and excellent", which has the following work characteristics:

First, brand packaging is systematic and systematic with continuity. Take "free" as the core brand and carry out various publicity work around the "free" brand. The new measures to optimize the electricity business environment with the model of "five x five x" have been introduced, which has made "access to electricity" deeply rooted in people's hearts. 20 18 "five provinces and five increases" 1.0 version; Version 2.0 of "Five Reductions and Five Reductions" in 20 19; Version 3.0 of "Five New and Five Excellent" in 2020. The integrity, consistency and continuity of brand promotion make special publicity more concerned, recognized and recognized.

The second is to closely unite with the municipal government and actively invite the central media to speak out for optimizing the power business environment. Hold a press conference once a year, invite relevant leaders of the Municipal Development and Reform Commission and the Economic and Information Bureau to attend the conference, and put forward requirements and suggestions on optimizing the indicators of power business environment and related measures. The conference invited more than 20 media from the central and local governments to attend the conference, and widely reported the new measures of the power business environment. Among them, the central media has a high degree of attention.

The third is to carry out accurate communication of multi-channel full coverage. According to the work requirements and schedule of the World Bank's business environment assessment. The special publicity of "access to electricity" is divided into "normalization" and "stage" publicity modes.

1, the publicity contents include: news release of specific measures of "getting electricity" and dynamic news; TV news feature films and interview films; Image advertising film; Promote public welfare films; Business process explanation video and representative case; Service guide.

2. Publicity channels include: columns of government-related websites; Column of the company's official website; Major power supply business halls; Baidu entry keyword search; Central newspaper media and online media; Chinese and English channels in TV media; Airport, high-speed rail and subway coverage; Hotel advertising column; Outdoor big names in urban core areas; Urban trunk roads, high-speed outdoor brands, etc., have formed a multi-channel full coverage publicity model.

3. Publicity time and arrangement: Normalized publicity, mainly focusing on the first half of the World Bank's evaluation and consultation, and regularly publishing dynamic news about "access to electricity" in newspapers and online media according to the principle of "weekly coverage". And use TV media and online media to carry out video short film publicity. Stage publicity: During the consultation stage of the World Bank's business environment evaluation, we will carry out intensive and accurate special publicity, and make full use of advertising resources such as airports, high-speed rail, subways, high-speed, outdoor brands and hotels in core areas for accurate delivery.

? Through a "free" brand model, a press conference once a year and a "five x five x" initiative, Shanghai Electric Power Company has formed a multi-channel propaganda pattern of full coverage and accurate communication in the form of posters, public service advertisements and special videos, creating a good public opinion atmosphere for the business environment to meet the World Bank evaluation.