Bian Xianhong, the head of the school-level innovation platform "Urban and Rural Tourism Development: Overall Planning, Transformation and Upgrading" of Zhejiang Gongshang University, is mainly engaged in the research of tourism management and tourism planning, especially in the research of tourism development in the Yangtze River Delta. In recent years, several monographs have been published, such as Analysis of Urban Tourism Spatial Integration in the Yangtze River Delta and its Joint Development Strategy, Perspective of Urban Tourism Spatial Analysis and Development, Formation Mechanism of Urban Tourism Spatial Structure in the Yangtze River Delta, and Tour of Jiang Nanyi's Most Remembering Water Town-Protection and Tourism Development of Water Town in the South of the Yangtze River, and more than 80 academic papers on tourism management and tourism planning have been published.
He has presided over a number of national, provincial, ministerial and departmental research projects: he presided over the completion of the national social science fund project: "Analysis of urban tourism spatial integration in the Yangtze River Delta and its joint development strategy research" (approval number: 04 CJY 022); Presided over the project of the Humanities and Social Sciences Fund of the Ministry of Education: Analysis on the Behavior of Rural Residents' Choosing Tourism Destinations in the Yangtze River Delta and Study on the Strategy of Improving Their Travel Ability (No.:10yja790005); He presided over the completion of the project "Study on the Formation Mechanism of Urban Tourism Spatial Structure in the Yangtze River Delta" (No.:07014) funded by the China Metropolitan Development and Management Research Center (RCMRC) of Shanghai Jiaotong University, the national "985" second-phase engineering philosophy and social science innovation base; Presided over the project of philosophy and social science planning in Hangzhou: "Study on the Influence of Hangzhou Urban Rail Transit Development on the Coordinated Development of Urban Tourism Core Area and Marginal Area" (No.:B10GL17); He is in charge of the scientific research project of Zhejiang Education Department: Experience Thinking on Protection and Tourism Development of Ancient Towns in Jiangnan and Research on Sustainable Development (No.:Y20 10 17580).
He has presided over and participated in the tourism development planning of Fenghua City, Zhejiang Province, the overall planning of tourism development in southern mountainous areas of Shaoxing City, Zhejiang Province, the overall planning of tourism development in Changzhou City, Jiangsu Province, the overall planning of tourism development around Taihu Lake, the strategic planning of tourism development in Nanjing metropolitan area, the overall planning of tourism development in Xiangquan Eco-tourism Resort in Anhui Province, the overall planning of tourism development in Changzhou Chinese Crocodile Garden in Jiangsu Province, and the overall planning of tourism development in Wangjiang County, Anhui Province. There are more than 30 tourism planning projects at various levels, such as the Master Plan of Yefushan National Forest Park in Lujiang County, Anhui Province, the Master Plan of Tourism Development of Peacock Southeast Flying Cultural Park in Anqing, Anhui Province, the Master Plan of Holiday Tourism Development in Chaohu City, Anhui Province, and the Development Plan of Baiyun Mountain Health Resort in Pan 'an County, Zhejiang Province.