In order to thoroughly implement the major decisions and arrangements of the Party Central Committee and the State Council on promoting cultural construction and tourism development, accelerate the high-quality development of the cultural tourism industry in our district, and build a strong cultural tourism district, the following opinions are hereby put forward.

1. Overall requirements

(1)

Focusing on the overall goals and requirements of building a magnificent Guangxi and realizing the dream of rejuvenation, we must unswervingly adhere to high quality The road to development is to deepen the supply-side structural reform of cultural tourism as the main line, focus on improving the development quality and overall level of the cultural tourism industry, and solidly promote the "three places, two belts and one center" in our region (i.e., Guilin International Tourist Resort, Beibu Gulf The construction of an international coastal resort, Bama International Longevity and Health Tourism Resort, China-Vietnam Border Customs Tourism Belt, Xijiang Ecological Tourism Belt, and Nanning Regional International Tourism Center City) will promote the transformation of resource advantages into industrial development advantages and continuously enhance the development of the cultural tourism industry. Intensification, quality, and internationalization will strive to promote the development of the cultural tourism industry in our region to a new level in the new era.

(2) Basic principles

——Adhere to reform and innovation. Firmly establish and implement new development concepts, remove bottlenecks and obstacles, and establish new models and new mechanisms for the development of the cultural tourism industry in the new era.

——Adhere to quality and efficiency. Accelerate the supply-side structural reform of cultural tourism, and comprehensively improve the overall level and development quality of the cultural tourism industry with an international perspective and high-level positioning. ——Adhere to brand characteristics. Adhere to the differentiated development strategy, form a new trend of cultural tourism development with distinctive characteristics and complementary advantages, and comprehensively enhance new momentum for the development of the cultural tourism industry.

——Adhere to green development. Firmly establish the concept of green development and achieve mutual promotion and simultaneous improvement of economic, social and ecological benefits.

(3) Main goals

By 2025, by giving full play to the advantages of resources, building large projects, creating big brands, and forming large industries, the region’s cultural tourism industry will develop a high-quality development system Formed, the regional tourism economy has developed in a balanced manner, the industrial scale has grown rapidly, the overall level of the industry has been significantly improved, and the core competitiveness of the industry has been significantly enhanced. The total number of tourists and total consumption has doubled. The cultural tourism industry has become an important pillar industry of our region's national economy. The main indicators of the cultural tourism economy have entered the first square in the country. We have built an advanced province in the development of the national cultural tourism industry and an important cultural tourism destination in the world. , the construction of cultural and tourism strong areas has achieved remarkable results.

II. Main tasks

(1) Build a new development pattern for the cultural tourism industry

Leverage resource endowments and characteristic advantages to accelerate the creation of "three places, two belts and one Center" a new pattern for the development of cultural tourism industry, promote coordinated regional development, and comprehensively enhance the competitiveness of the cultural tourism industry.

1. Accelerate the transformation and upgrading of Guilin as an international tourist resort. With world-class development as the goal, we will focus on comprehensive policies in ecological environmental protection, modern industrial systems, urban and rural infrastructure, institutional innovation, tourism openness and cooperation, and accelerate the upgrading of Guilin's international tourist resorts. Focus on the construction of major projects, promote the in-depth integrated development of cultural tourism and related industries, and continuously promote the creation of new mid- to high-end cultural tourism formats. Accelerate the construction of the National Sustainable Development Agenda Innovation Demonstration Zone, the National Tourism Innovation Development Pioneer Zone, the National Ecological Civilization Construction Demonstration Zone, and the National Healthy Tourism Demonstration Base. Give full play to Guilin's leading role in international tourism and accelerate the development of a world-class tourist destination.

2. Accelerate the transformation and upgrading of the Beibu Gulf International Coastal Resort. Vigorously develop coastal vacation tourism, Maritime Silk Road cultural tourism, and marine leisure sports, and build a number of high-level coastal leisure facilities and resort hotel groups. Actively develop new tourism formats such as cruises, yachts, and water sports. Focus on the development and construction of Beihai Silver Beach, Weizhou Island, Qinzhou Sanniang Bay, Maowei Sea, Fangchenggang Jiangshan Peninsula, Jingjin Beach and other leisure and holiday scenic spots. Develop high-quality maritime transnational cruise lines and create an international-level subtropical coastal resort and maritime sports and leisure resort.

3. Accelerate the transformation and upgrading of Bama International Longevity and Health Tourism Resort. With Bama, Donglan and Fengshan as the core areas, we will deeply explore longevity culture, health culture and national culture, cultivate distinctive health tourism industry functional areas, and expand and strengthen the scale of the health tourism industry. Develop a wide range of longevity products, regularly hold the China-ASEAN International Forum on Traditional Medicine and Health Tourism (Bama Forum), and build a longevity and health international tourism destination with international visibility and influence.

4. Build a China-Vietnam border customs tourism belt. Improve the tourism transportation system in border areas and strengthen the construction of scenic spots at border ports. Deepen the integrated development of border trade tourism and national culture, build a border trade tourism industrial park, and cultivate a border tourism industry chain with strong driving force and wide benefits. Accelerate the construction of border national scenic roads and create border tourism routes with ethnic customs and characteristics. Actively explore new measures to facilitate tourism customs clearance at China-Vietnam border ports, improve the cross-border tourism management service system, and enhance the level of international cooperation in cross-border tourism.

5. Build Xijiang ecological tourism belt. Taking the national development strategy of the Pearl River-Xijiang Economic Belt as an opportunity, relying on the natural landscape, Lingnan culture, folk customs and other characteristic resources of the cities along the main stream of the Xijiang River, we will expand and strengthen the eco-tourism industry cluster along the Xijiang River and create an ecosystem that connects with the Guangdong-Hong Kong-Macao Greater Bay Area. Travel belt.

Give full play to the unique advantages and climatic conditions of many elite tourist river sections in the Xijiang River Basin, explore the diverse themes and distinctive brand value of Xijiang cultural tourism, build a green ecological tourism corridor, and strive to create a diversified, international, all-weather golden tourism belt and a typical demonstration of China’s water transport tourism development.

6. Build Nanning into a regional international tourism center city. Comprehensively implement the strategy of building a strong capital city and rely on the China-ASEAN Expo brand to strengthen Nanning’s international tourism distribution function for ASEAN. Introduce and build a number of large-scale urban cultural tourism and trade complexes, vigorously develop business exhibitions, cultural entertainment, urban leisure and other formats, expand and strengthen the urban night-time economy, and build a city with subtropical Zhuang rural style as its characteristics, exhibition business and urban tourism It is a regional international tourism center city with main functions, a core city in the Beibu Gulf connecting to the Greater Bay Area, a central city for China-ASEAN cultural tourism cooperation and exchanges, and a leading city for Healthy China and Beautiful China.

(2) Accelerate the construction of the cultural tourism industry system

7. Optimize the unique cultural tourism product system. Continuously adapt to diversified market needs, focus on the development of health and wellness, landscape tourism, leisure vacation, border transnational, national culture and other tourism products to enhance the influence of specialty tourism. Cultivate Guilin landscape culture experience tour, Bama longevity and health leisure tour, Beibu Gulf leisure vacation tour, China-Vietnam border cross-border custom tour, northwest Guangxi ethnic minority custom tour, northern Guangxi and left and right river red experience tour, and historical, cultural and ecological tour around Dayao Mountain , Guidong Lingnan Scenery and Cultural Tour, Maritime Silk Road Cruise Tour, Guizhong Liu Sanjie Folk Song Cultural Tour and other high-quality tourist routes. Build the Yunnan-Guangxi-Guangdong Border National Scenic Byway and the Xijiang National Scenic Byway.

8. Accelerate the development of the health tourism industry. Relying on Guangxi's rich health tourism resources and longevity ecological clusters, we will comprehensively develop the health tourism industry focusing on leisure vacations, fitness and health care, and medical care. Build a platform for the development and promotion of medical tourism products, and develop traditional health tourism products that are combined with traditional Chinese medicine, Zhuang Yao and other ethnic medicines. Explore and cultivate special medical tourism projects to create medical tourism wellness towns and medical tourism destinations. Create a number of health tourism demonstration bases and health and elderly care vacation bases. Develop specialty food for longevity and health care, develop elderly care accommodation, create a specialty health brand, increase health tourism consumption, and accelerate the construction of a world health tourism destination.

9. Promote the transformation and upgrading of traditional cultural industries. Accelerate the digitization process of excellent traditional cultural resources, promote the application of high-tech in traditional cultural industries such as performing arts, entertainment, arts and crafts, games and entertainment, and guide the transformation and upgrading of traditional cultural industries. Support excellent original animation, music, art, film and television creations, and launch a number of cultural and performing arts masterpieces. Strengthen cultural and technological innovation, develop creative design, spawn new cultural formats, build a number of characteristic arts and crafts industry bases, cultivate a number of cultural tourism industry demonstration bases, and create a number of cultural tourism and creative industry clusters.

10. Cultivate new formats in the cultural tourism industry. Promote the integrated development of cultural tourism with agriculture, forestry, water conservancy, industry, transportation, housing, medical care, elderly care, sports, etc. Relying on characteristic agricultural resources and rural cultural resources, we will vigorously develop tourism and leisure agriculture and build pastoral complexes. Support the development of forest vacation and water conservancy tourism, and the construction of forest parks, forest towns and water conservancy scenic spots. Relying on cultural and natural heritage, geological relics and mining sites, patriotic education bases, scientific and technological projects and scientific and technological venues, etc., develop study tourism products and build study tourism destinations. Cultivate high-quality international sports tourism events and create a number of sports tourism complexes, sports tourism demonstration bases and sports tourism routes. Combined with the construction of the region's general airport, Beibu Gulf cruise home port and high-speed high-speed rail, we will actively cultivate new tourism formats such as low-altitude tourism, cruise tourism, and high-speed rail tourism. Promote the integrated development of cultural tourism industry and related industries to form a prolific integrated development trend.

(3) Accelerate the construction of high-quality cultural tourism development projects

11. Build a number of core cultural tourism projects. Focusing on the new pattern of cultural tourism development, we will strengthen leaders, supplement chains, and gather clusters to build core major cultural tourism projects. Focus on the construction of a number of new business core projects such as Nanning Wanyou International Tourism Resort, Guilin Sunac Wanda Cultural Tourism City, Beihai Yinji International Medical Health Tourism Industry New City, World Intellectual Sports City, and World Real-life Performing Arts Capital. Accelerate the advancement of Nanning Rongsheng Tianhe·Haiyue City cultural tourism project, Guilin Yanshan Republic of China style tourism town, Guilin Lemandi cultural tourism and health care complex project, Hezhou Huangyao Ancient Town Cultural and Tourism Industry Demonstration Zone, Shenzhen Bama University A number of large-scale projects with large investment scales, advanced planning and construction concepts, and strong market radiation and driving capabilities, such as the Special Experimental Zone for Health Cooperation, Liuzhou Luosi Noodle Characteristic Town, and Fangchenggang Bailangtan·Hangyang City.

12. Build a number of high-quality cultural tourism scenic spots. Increase efforts in cultivation and creation, promote the quality and upgrading of existing A-level scenic spots, tourist resorts, eco-tourism demonstration areas, etc., and promote the in-depth integrated development of cultural tourism. Focus on promoting the creation of national-level tourist resorts such as Daxin Mingshi Pastoral, Fangchenggang Jiangshan Peninsula, Bama Cifu Lake, Beihai Weizhou Island, Guiping Dateng Gorge, etc. Accelerate the development of Ningming Huashan Scenic Area, Baise Uprising Memorial Park, Weizhou Island Crocodile Mountain, Guilin Sunac Wanda Cultural Tourism City, Longsheng Longji Terraces Scenic Area, Sanjiang Chengyang Bazhai Scenic Area, Hezhou Huangyao Ancient Town, Nanning Baili Xiumeiyong Jiang·International Garden Expo Scenic Area and Pingxiang Youyiguan Scenic Area have been established as national AAAAA-level scenic spots.

Vigorously promote the construction of a number of red tourism projects represented by the Red Army Long March Theme National Cultural Park in Northern Guangxi and the Left and Right River Red Theme National Cultural Park, and create a red tourist attraction for the Battle of Xiangjiang River.

13. Build a number of cultural tourism demonstration projects. Guide the construction of a number of cultural tourism industry demonstration bases with distinctive themes, complete functions, and suitable for tourism and industry, and encourage various localities to build cultural and creative industrial parks and cultural and creative blocks. Focus on building and upgrading China-ASEAN Internet Audiovisual Industry Base, China-ASEAN Digital Cultural Creative Park, Wuzhou Qilou City Cultural Tourism Industry Integrated Development Demonstration Zone, Nanning "Three Streets and Two Lanes" Historical and Cultural Block, Guilin East-West Lane Block, Guilin Wutong Farmers Painting Industrial Park and a number of cultural and creative industrial parks (blocks). Efforts will be made to create a number of characteristic cultural tourism towns with high brand value, outstanding theme features, significant demonstration effects and industrial aggregation and driving effects, focusing on the construction and improvement of Yangshuo Xingping Ancient Town, Jingxi Hydrangea Town, Hepu Mooncake Town, Cangwu There are a number of characteristic cultural tourism towns such as Liubao Tea Town and Dahua Dahun Town.

14. Build a number of cultural heritage tourism projects. Strengthen the protection and utilization of cultural heritage, accelerate the construction of the Huashan Rock Painting Scenic Area, promote the application of the Maritime Silk Road, Beihai Historical Site, Xing'an Lingqu, and Sanjiang Dong villages as world cultural heritage, and build the Luoyue Zhuang Culture (Chongzuo) ecology in the Zuojiang River Basin protected area. Strengthen the protection, development and utilization of historical relics, revolutionary relics, ethnic cultural relics, major sites, and traditional villages, and build a number of heritage parks, heritage museums, and famous historical and cultural towns and villages. Explore the integration of folk songs, folk raps, music and dance, folk customs, ethnic skills, ethnic costumes, ethnic catering and other cultural elements into tourism product development to promote the protection and utilization of intangible cultural heritage.

(4) Implement key projects for the high-quality development of cultural tourism

15. Cultural tourism demonstration and creation project. Make every effort to build a national all-region tourism demonstration area, a national cultural industry park, a national cultural industry demonstration base, a national cultural industry and tourism industry integrated development demonstration area, a national health tourism demonstration base, and a national traditional Chinese medicine health tourism demonstration area (base, project ), national forest health base and national sports tourism demonstration zone and other national brand creation demonstration work. Focus on promoting the construction of the Fangchenggang National Border Tourism Pilot Zone, the China-Vietnam Detian-Ban Gioc Falls Cross-border Tourism Cooperation Zone, the China Dongxing-Vietnam Mong Cai Cross-Border Tourism Cooperation Zone, and the China-Vietnam Red Tourism International Cooperation Creation Zone (Longzhou). We will do a good job in creating and upgrading brands such as regional tourism demonstration areas and famous tourist counties in the autonomous region.

16. Cultural tourism characteristic brand building project. Improve the all-media information dissemination mechanism that combines traditional media and new media channels to achieve informatization, big data, and precise all-media promotion. Create the "Guilin Landscape Tourism" brand featuring landscape tourism, the "Beibu Gulf Coastal Resort" brand featuring coastal leisure, the "World Longevity Health" brand featuring health and well-being, and the brand featuring exotic customs The main "China-Vietnam Border Customs Tourism" brand and the "Liu Sanjie National Culture" brand featuring folk songs and folk customs will focus on strengthening the five major cultural tourism brands in Guangxi and enhance the attractiveness and influence of Guangxi's cultural tourism. Fully tap into local resources and unique advantages to create distinctive festival brands, performing arts brands, food brands, geographical indication brands and specialty commodity brands, etc., to enhance the market competitiveness of cultural tourism products.

17. Cultural tourism integration quality creation project. Strengthen the planning of literary and artistic creation and production, promote the in-depth integration of literature, art and tourism, and encourage the creation of literature, drama, music, art, film and television dramas and radio, television, online audio-visual and variety shows based on Guangxi's characteristic cultural tourism resources. Apply to host the China-ASEAN Culture and Art Festival, and continue to successfully host brand art events such as Guangxi drama performances, Guangxi music and dance competitions, and Guangxi acrobatics and magic performances. Create a number of film and television, literature, drama, calligraphy and painting, and music creation bases, and build a number of cultural and leisure studios for literary and artistic creation, style collection, and display. Encourage all types of tourism and performing arts business entities to develop themed, characteristic and customized cultural tourism and performing arts projects in tourist cities or relying on core tourist attractions. Cultivate a number of quality cultural tourism and performing arts projects with international influence. A number of high-quality cultural and artistic projects are selected and rewarded every year.

18. Cultural tourism company service improvement project. Accelerate the construction of tourism distribution centers and tourism consultation service centers to form a tourism distribution and service system with clear layers and wide coverage. Establish a safe and convenient cultural tourism transportation system, focus on the construction of roads leading to scenic spots, and improve the safety supervision system for vehicles operating in the tourism industry. Accelerate the construction of the tourism transportation service facility system, comprehensively improve the tourism service functions of transportation facilities and improve the construction of the tourism transportation sign system, self-driving service system, and scenic road and greenway system. Continue to further promote the "toilet revolution", improve the quality and standards of tourist toilet construction, and improve the management and service level of tourist toilets. Strengthen the construction of cultural facilities into scenic spots, focusing on the construction of the Guangxi National Theater, the renovation and expansion of the Guangxi Museum, and promote the construction of a number of autonomous region cultural facilities such as the Guangxi Museum of Nature and the Guangxi Intangible Cultural Heritage Inheritance and Exhibition Center. In conjunction with promoting the construction of comprehensive cultural service centers at the grassroots level, we will improve the tourism service functions of cultural facilities such as municipal and county public libraries, cultural centers, and museums. Plan and build public tourism service sites such as radio and television facilities with tourism conditions.

19. The project to strengthen the main body of the cultural tourism market.

Deepen the reform of state-owned cultural tourism enterprises and develop and expand a number of state-owned cultural tourism enterprises with core competitiveness. Create a group of strong and competitive backbone enterprises, introduce strategic investors in the cultural tourism industry, and promote the formation of an open and diversified development pattern in which cultural tourism enterprises of different ownerships develop together, large, medium, small and micro cultural tourism enterprises promote each other. Encourage and cultivate cultural tourism and creative enterprises to be listed on the main board, small and medium-sized board, GEM, New OTC Market and other multiple channels.

20. Cultural tourism smart service improvement project. Create Guangxi cultural tourism big data industry and build Guangxi cultural tourism data center. Accelerate the construction of smart tourism cities, smart scenic spots, smart hotels, smart tourism villages, etc., build "Guangxi Travel Express" and "Visit Guangxi with a Mobile Phone" smart tourism platforms, and comprehensively improve the level of tourism informatization. Strengthen the construction of public cultural digital platforms and significantly improve the service level of "digital cultural tourism" in Guangxi. Make full use of the advantageous resources of radio and television in program production, network transmission, and big data cloud computing to build a Guangxi cultural tourism cloud platform, enrich distinctive cultural tourism audio-visual content, and provide one-stop smart tourism audio and video services.

21. Cultural tourism project to benefit and enrich the people. Focusing on the rural revitalization strategy, we will vigorously implement cultural tourism public facilities, revitalization of rural traditional crafts, development of rural cultural industries, and cultivation of rural cultural talents to enrich the people, forming a new pattern of benefiting and enriching the people in the cultural tourism industry. Implement cultural tourism projects to facilitate and benefit the people, promote the construction of cultural tourism volunteer service stations, promote cultural benefit cards, and meet the diverse spiritual and cultural needs of the people; promote appropriate reduction of ticket prices in key scenic spots, and encourage public and resource-based tourist attractions to provide free admission Open; encourage the implementation of free open days in scenic spots, travel cards, electronic consumption coupons, annual travel passes and other measures to allow the people to enjoy benefits.

3. Safeguard measures

(1) Strengthen organizational leadership. Party committees and governments at all levels in the region must fully understand the importance of promoting high-quality development of the cultural tourism industry, strengthen leadership over cultural tourism work, implement relevant industry support policies of the central and autonomous regions, and study and formulate policies to promote the high-quality development of the local cultural tourism industry. policy measures. Establish and improve the leadership and coordination mechanism for the high-quality development of cultural tourism to form a good situation in which the autonomous region coordinates, cities and counties take the lead, and departments link up. The autonomous region holds a Guangxi Cultural Tourism Development Conference every year. Each district and city competes to apply for the conference, which provides key support to the cultural tourism development industry in the place where the conference is hosted.

(2) Strengthen planning and leadership. We will do a good job in the top-level design of the high-quality development of the cultural tourism industry, and prepare a high-level overall plan for the development of cultural tourism in the region and various special plans for the development of cultural tourism. Establish a planning co-ordination mechanism and a "multi-plan integration" mechanism to strengthen the connection between cultural tourism planning and economic and social development, land and space, urban and rural construction, ecological and environmental protection and other plans to give full play to comprehensive linkage benefits. Adhere to planning first and then construction, implement planning evaluation, and improve the implementation of plans. Incorporate the key tasks identified in the plan into the work arrangements of governments at all levels, strengthen supervision and assessment, and promote the implementation of the plan.

(3) Strengthen support and guidance. Give full play to the guiding and promoting role of fiscal funds and raise special funds for cultural tourism development through multiple channels. Moderately expand the supply of land for the cultural tourism industry, and give priority to ensuring land for key cultural tourism projects and rural tourism projects. Vigorously develop foreign cultural tourism service trade and support the export of cultural tourism products and services with Guangxi characteristics. Coordinate the use of special funds for tourism development in the autonomous region to develop and expand the cultural tourism industry. Innovate investment and financing mechanisms and encourage social capital to establish cultural tourism development funds. Give full play to the guiding role of government funds and preferential policies at all levels, be market-oriented, increase investment attraction, introduce social capital, and promote the accelerated development of the cultural tourism industry.

(4) Strengthen talent training. Formulate the region's cultural tourism talent development plan, focusing on the construction of talent teams in management, operation, creativity and service, promote the reform of professional titles in the cultural tourism field, and further improve the incentive mechanism for cultural tourism talents. Incorporate the training of cultural tourism talents into the employment training and vocational education plans of the human resources and social security departments in the region, and build a number of exemplary cultural tourism training bases relying on key universities, leading enterprises, and social institutions to further improve the professionalism and professionalism of cultural tourism practitioners. Professional level. Promote the establishment of new cultural tourism think tanks and cultural entrepreneurship research institutions, and strengthen the construction of cultural and tourism postdoctoral innovation practice bases and other platforms. Support cultural tourism enterprises to deepen the integration of industry and education with higher education and vocational schools in the region, promote school-enterprise cooperation, and support the development of vocational and technical social schools. Explore regional talent training cooperation with Guangdong, Hong Kong, Macao and ASEAN countries.

(5) Strengthen market supervision. Improve the cultural tourism market supervision mechanism and promote the construction of a cultural tourism market supervision credit system. Further deepen the reform of comprehensive law enforcement in the cultural tourism market and promote the standardization and standardization of comprehensive law enforcement agencies and teams in the cultural tourism market. Strengthen joint law enforcement inspections of cultural and tourism departments, promote joint departmental "double randomization and one open" supervision, and continue to carry out order rectification actions in the region's cultural tourism market. Strengthen the construction of industry standards and improve the quality of cultural tourism services. Strengthen the comprehensive management of cultural tourism market safety to ensure the safety of key links such as transportation, food, and sanitation, and the safe operation of tourism equipment and facilities.

(6) Strengthen supervision and assessment.

Establish and improve the assessment and evaluation system for the high-quality development of cultural tourism, scientifically assess and evaluate the effectiveness of high-quality development of the cultural tourism industry, and use the assessment results as an important reference for evaluating the performance of the leadership team and selecting and appointing cadres. Carry out supervision and inspection in a timely manner and report on the promotion of high-quality development of cultural tourism industry in various places.