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RCEP opportunities for cross-border e-commerce in Yunnan: world-class outlets require world-class talents

Recently, the Regional Comprehensive Economic Partnership (RCEP) was officially signed during the East Asia Cooperation Leaders’ Series Meeting. It has the largest population, the most diverse membership structure and the greatest development potential in the world. The free trade zone was born.

Yunnan will also usher in a more open window and a new wave of rise.

RCEP includes the ten ASEAN countries as well as China, Japan, South Korea, Australia, and New Zealand. The 15 member countries cover about 2.3 billion people in the world, accounting for 30% of the global population; the total GDP exceeds 25 trillion US dollars.

Facing "Sanya" (Southeast Asia, South Asia, and West Asia) and shouldering the "Two Oceans" (Pacific Ocean and Indian Ocean), Yunnan "connects the coastal areas of Guizhou, Guizhou and Tong to the east, enters the Central Plains via Sichuan and Chongqing to the north, and goes to Vietnam and Laos in the south. "Tatai, Cambodia, Myanmar to the west and India and Pakistan" is China's frontier opening to the five major regions of Southeast Asia, South Asia, the Middle East, Southern Europe and Africa.

Because of the signing of RCEP, we need to re-understand Yunnan’s location advantages.

Yunnan is one of the provinces with the longest border lines in the country, with 25 border counties in 8 states (cities) bordering Myanmar, Laos and Vietnam respectively.

ASEAN, with a population of more than 600 million, is the most important target market for Yunnan Province’s foreign trade development. In 2019, the trade volume between Yunnan and ASEAN was 114.3 billion yuan, an increase of 25.8%, accounting for 3.8% of the country's goods trade with ASEAN and 56% of Yunnan Province's foreign trade.

In the first three quarters of 2020, Yunnan Province’s trade volume with ASEAN increased by 24.9% year-on-year. The signing of RCEP will bring further trade growth to Yunnan.

After the China-Laos Railway, China-Myanmar International Railway, and China-Thailand Railway are completed and opened to traffic, a Pan-Asian railway network starting from Kunming will be constructed. The completion of this railway network will provide a huge impetus to Yunnan and make Yunnan a transportation hub and gateway city for exchanges between China and ASEAN.

On November 16, the 68th (enlarged) meeting of the Party Group of the 13th Yunnan Provincial People’s Government proposed that Yunnan should give full play to its unique location advantages, actively serve and integrate into the “Belt and Road” construction, and seize The official signing of RCEP will provide opportunities to strengthen cooperation with neighboring countries in connectivity, digital economy, green development, international production capacity, etc., and promote in-depth integration of industrial chains, supply chains, and value chains with South Asian and Southeast Asian countries.

We should also note that Yunnan stands at the intersection of two domestic and international cycles.

In contrast to the previously proposed "we must actively integrate into the new development pattern, smooth the domestic circulation, promote domestic and international dual circulation, and strive to become an important support point and strategic link point for the new development pattern..."

“We must proactively serve and integrate into the national development strategy, promote the integration and optimal allocation of people, logistics, capital flows, information flows, technology flows, etc. in our province, and comprehensively enhance our province’s embeddedness and contribution in the new development pattern. degree and value chain status..."

This means that the "dual circulation" opportunities and the RCEP opportunities overlap, expanding Yunnan's development space and its important position in the country's opening-up strategic map, making Yunnan stand out At a new historical starting point with both internal and external efforts.

At the same time, the superposition of "dual cycle" opportunities and RCEP opportunities has also made Yunnan's cross-border e-commerce industry a world-class outlet.

In 2019, the Yunnan Free Trade Zone was launched, the "Never-Ending China South Expo" was opened and operated, business conferences and the Fortune Global Sustainability Forum were successfully held, and the cumulative cross-border RMB settlement balance exceeded 5,000 billion.

Yunnan Province's "2020 Government Work Report" proposed to expand and enhance the application of cross-border e-commerce and other scenarios in the construction of "Digital Yunnan", develop cross-border logistics, expand the coverage of cross-border e-commerce, and accelerate construction The China-Laos and China-Myanmar Border Economic Cooperation Zones actively participate in the substantive construction of the China-Myanmar Economic Corridor.

As one of the first batch of border free trade pilot zones, the Yunnan Free Trade Zone has set up the country’s first non-cash cross-border payment service point in Myanmar; it has optimized the cross-border settlement process for mutual trade, with an average of one border resident handling border transactions online. Electronic cross-border settlement of mutual markets only takes 1.6 minutes.

There are more than 500 cross-border e-commerce registered companies in the Kunming Cross-border E-commerce Comprehensive Pilot Zone. Kunming Customs stated that it supports the opening of "customer-to-cargo" services from Kunming to Malaysia, Kunming to Nepal, and Kunming to San Francisco in the United States. "Charter flights help cross-border e-commerce companies open up international supply chains.

In the first half of 2020, 28,000 packages entered and exited Jiegao through cross-border e-commerce every day, and there were 28,000 packages in the Yunnan Jiegao Border Trade Zone of less than 2 square kilometers. Nearly 70 China-Myanmar logistics docking points.

The Fifth Plenary Session of the 19th Central Committee of the Communist Party of China proposed a number of major measures to promote the liberalization and facilitation of trade and investment, and promote the innovative development of trade, which play an important leading role in cross-border e-commerce enterprises. Cross-border e-commerce Business is becoming the new engine and new growth point for the innovative development of Yunnan’s foreign trade.

After the formal signing of RCEP, the flow of goods, technical cooperation, service capital cooperation, and talent cooperation among countries in the region will be more convenient, which can create value and integrate resources to the greatest extent, bringing quality to the cross-border e-commerce industry. leap.

It is particularly worth noting that RCEP specifically lists the specific terms of "e-commerce" for e-commerce. This is the first comprehensive and high-level plurilateral e-commerce agreement reached in the Asia-Pacific region. The results of the rules are conducive to creating a good e-commerce development environment and will greatly promote the development of e-commerce in the region.

In 2019, China's cross-border e-commerce retail import and export volume reached 186.21 billion yuan, five times that of 2015, with an average annual growth rate of 49.5%.

Although my country’s cross-border e-commerce is at the forefront of the world, there has always been a talent bottleneck in the cross-border e-commerce industry.

According to incomplete statistics, there are more than one million cross-border e-commerce companies in the country, and more than 10 million people are employed in the entire cross-border e-commerce industry chain. Correspondingly, the phenomenon of "insufficient", "inapplicable" and "unused" talents in the cross-border e-commerce industry is more prominent.

In recent years, cross-border e-commerce has played an increasingly important role in Sino-Thailand trade. At the Lazada e-commerce platform pop-up store in Siam Center, Bangkok, Thai female anchor Runapa is conducting a live webcast to promote products from China

It is estimated that the cross-border e-commerce in Yunnan Province The annual import and export volume is less than 300 million, and the talent bottleneck is particularly obvious: on the one hand, there is insufficient quantity, and on the other hand, the quality of talents cannot meet market demand. The talent gap is mainly reflected in three aspects: first, e-commerce strategic talents, second, e-commerce partners, and third, compound talents who understand both online digital technology and offline retail practices.

"The Ministry of Education will add a new cross-border e-commerce major in 2019 to cultivate cross-border e-commerce talents from the source of universities." Vice President of Shenzhen Cross-border E-Commerce Association, Liangya Education Technology Development Yao Weihua, executive director of (Yunnan) Co., Ltd., said that there is still a lack of "double-qualified" teachers, a lack of in-depth integration of industry and education, a school-enterprise cooperation mechanism, and cross-border e-commerce talent training standards and curriculum standards are not unified.

On October 8, 2020, Yunnan University of Economics and Management signed a school-enterprise cooperation agreement with Liangya Education Technology Development (Yunnan) Co., Ltd.

On October 8, 2020, Yunnan Economy The School of Management and Liangya Education Technology Development (Yunnan) Co., Ltd. signed a school-enterprise cooperation agreement. Both parties will use their own advantageous resources to reconstruct the training model of applied talents and create a new highland for the training of "new business" applied talents.

After this signing, the two parties will establish the first Liangya cross-border e-commerce college in the country for school-enterprise cooperation. The business scope of the college includes undergraduate and college degree training, regional and international industry research, and service skills improvement activities coordinated by relevant departments.

Yao Weihua said that through the cooperation between the two parties, it is expected to carry out resource integration, aiming at the demand for industrial talents in the cross-border e-commerce industry, focusing on cultivating students with the technical capabilities required for industry system integration, and cultivating students to adapt to the industry supply chain. High-end application-oriented talents in management and platform operation positions are all aimed at promoting the improvement of the quality of talent training in the cross-border e-commerce industry. Achieve precise employment and entrepreneurship of international industrial talents, serve the national “One Belt, One Road” construction and local economic and social development, give full play to the advantages of universities and talents, integrate enterprise and industrial practice platforms, innovate the applied talent training model, and create a new application-oriented talent training model in China. Highlands.

Yao Weihua, vice president of Shenzhen Cross-border E-commerce Association and executive director of Liangya Education Technology Development (Yunnan) Co., Ltd., delivered a keynote speech on cross-border e-commerce talent training at the 4th China South Expo

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Liangya Education Technology Development (Yunnan) Co., Ltd. was established in 2014. It is mainly engaged in education and training, investment (international school running, human resources services) and international trade (cross-border e-commerce import and export, border trade). ; It has one branch each in Shenzhen, Kunming and Lincang; it has established good cooperative relations with platform organizations such as Shenzhen Cross-border E-Commerce Association, Beijing Ruihong Industry and Information Technology Training Center and Xiamen Hugo.com.

The company has outstanding capabilities in the field of cross-border e-commerce education and training. It works with universities and enterprises to implement the business model of joint talent training and order-based talent transfer, and unswervingly implements the policy of "education on the left, trade on the right". In line with the development strategy of integrating industry and education, we also set up the "Two Asia Scholarships" to truly care for students. Recently, we have donated money to support students, love and dreams, and helped 40 students of Jinggangshan University thrive in adversity.

On October 28, 2020, Jinggangshan University held a symposium on sincere care for students of the "Two Asian Scholarships" and a signing ceremony of the donation and scholarship agreement

Jinggangshan University President Zeng Jianping proposed to the funded students Three requirements: First, you must have firm beliefs and excel yourself through hardships; second, you must have good habits and temper your character through internalization; third, you must have firm determination and sharpen yourself into a needle through perseverance. .

This is actually a basic requirement for cross-border e-commerce talents.

Yao Weihua said that world-class outlets require world-class talents, who must establish lofty ideals and learn professional skills in a solid manner.

Yao Weihua is from Jiangxi and works and lives in Yunnan. The two provinces of Jiangxi and Yunnan may seem far apart, but in fact they have many similarities. The two provinces have the same total population. They are both major tourist provinces, and both have countless natural scenery.

The "dual circulation" and RCEP opportunities are opportunities for Yunnan and Jiangxi. Opportunities for everyone. It can only be said that Yunnan is more advanced in this world-class trend, and cross-border e-commerce has to continue Move closer.

RCEP currently covers 20 chapters. Trade facilitation, intellectual property rights, e-commerce, competition policy, government procurement and other contents will have an impact on the cross-border e-commerce industry. How to obtain greater success through RCEP Market opportunities: how to use RCEP to expand cross-border e-commerce product categories and enrich cross-border e-commerce systems, how to establish Southeast Asian markets and overseas warehouses, and connect with ASEAN partners?

"Many scenes may have never been seen before." Yao Weihua believes that industry and education must be deeply connected, and the industry's global supply chain resources, including courses, teachers, platforms, cases and Offline resources and other resources are introduced to the campus to simultaneously cultivate compound talents who truly meet the needs of society.