Accounting Management Program, an accounting major, is to cultivate outstanding applied talents with a complete knowledge structure related to accounting, such as management, economy and law, strong accounting practice ability, good professional ethics and communication skills. The main courses offered in this major are: accounting foundation, intermediate financial accounting, advanced financial accounting, cost accounting, management accounting, auditing, computerized accounting, tax planning, financial management, corporate strategy and risk management, tax law, economic law, western economics, finance, statistics and so on. Through classroom teaching, this major enables students to lay a good theoretical foundation of management discipline, systematically master accounting theory and professional skills, and cultivate outstanding talents who are familiar with relevant laws, principles and policies of China and International accounting practices. Through experimental courses, students have the ability to investigate, study and comprehensively analyze financial data, through practical courses, students' ability to operate and solve practical problems, and through organizing students to take the national computer level 2 exam, students' ability to use computers to engage in business work is cultivated and improved. This major organizes and arranges students to take the examination of accounting qualification certificate, so that students can obtain post qualification after graduation. Graduates are suitable to engage in accounting, auditing and finance in foreign-funded enterprises, state-owned enterprises, small and medium-sized enterprises, industrial and commercial administrative departments, institutions and various macroeconomic management departments of the government.
Business Administration
Business Administration Program, a major in business administration, focuses on professional quality education and practical ability training. The main courses are: management, management communication, western economics (macro and micro), statistics, accounting, financial management, human resource management, enterprise strategic management, production and operation management, organizational behavior, economic law, business negotiation, professional foreign languages, etc. At the same time, practical training courses are offered, practical teaching is strengthened, and experimental courses such as enterprise establishment and operation simulation, manufacturing ERP simulation, and international enterprise management and operation simulation are offered. This major advocates the spirit of innovation, that is, based on modern management literacy and entrepreneurship education, it cultivates modern industrial and commercial enterprise management talents with individuality, economic understanding, good management, team spirit, global vision and innovative ability, solid theoretical foundation and operational skills, and broad knowledge to meet the requirements of the development of socialist market economy. Employment destination: Material production enterprises, commercial wholesale and retail enterprises, real estate investment and development enterprises, various investment management companies, financial institutions, various service enterprises, institutions and government departments are engaged in management and economic related work. At the same time, cultivating students' ability of independent innovation can open up a way for qualified students to start their own businesses.
marketing management
Marketing major
Marketing Program
Guided by market demand, cultivate senior marketing management professionals who have professional knowledge and practical ability in marketing, as well as certain knowledge and ability in management, economy and law, and can engage in marketing-related work in various companies and enterprises.
Main course
Management, microeconomics, macroeconomics, management information system, statistics, accounting, financial management, marketing, international marketing, market research, marketing planning, consumer behavior, business negotiation, e-commerce, international trade practice, economic law, etc.
Employment direction
It is suitable for state-owned enterprises, Sino-foreign joint ventures, private enterprises, wholly foreign-owned enterprises, other industrial and commercial enterprises, state organs and institutions to engage in marketing management-related work.
human resource management
human resource management major
Human Resources Management Program
Cultivate senior professionals who have the basic theories of human resource management, economics, management, law and sociology, master the basic methods and skills of human resource development and management, and have the ability to analyze and solve human resource development and management problems.
Main course
Introduction to human resource management, organizational design and development, organizational behavior, personnel quality evaluation, performance management, salary management, labor law, labor economics, social security, international human resource management, etc.
Employment direction
The major of human resource management is oriented to the society, based on practice and practical. After graduation, students can engage in human resource management in government or enterprise human resource development and management departments, public enterprise management departments and personnel departments of non-governmental organizations.
The sand table simulation laboratory and business negotiation laboratory of the Department of Business Administration were officially put into use in September 2006. With a total area of 100 M2/ room, it can accommodate 1 10 people for experimental teaching. The laboratory is equipped with necessary teaching facilities such as multimedia, projector and computer, and the total value of instruments and equipment is 414,468 yuan. The laboratory is mainly used in the experimental teaching of the sand table simulation training, business negotiation and marketing planning course of enterprise management. In the process of practical teaching, the sand table simulation laboratory has formed a set of characteristic management system, established scientific management system and unique teaching methods, which has provided strong support for cultivating applied compound talents and improved students' management ability and professional quality rapidly during their college years. The professional laboratory for accounting and marketing has been planned and put into use in March of 20 1 1 year.
business administration major
◆ The teaching content highlights the coordinated development of "foundation, ability, quality and application". That is to say, paying attention to professional ability and strengthening management are the two most important basic abilities-interpersonal communication ability (focusing on bilingual teaching) and information processing ability (focusing on computer and management mathematics).
◆ Teaching methods pursue the integration of knowledge and practice. On the basis of systematic professional knowledge teaching, actively promote case-based teaching and multimedia teaching.
Marketing major
◆ On the basis of consolidating professional knowledge, increase the proportion of practical training courses. Courses such as "Marketing Training" were offered.
◆ Hire entrepreneurs from well-known industries to teach and give lectures, and hold lectures regularly. Give play to the important role of enterprise experts in knowledge and skill structure, curriculum, teaching content, practical training and evaluation of learning results.
Highlight practical teaching and actively participate in social practice. Under the guidance of teachers, we should make use of the cooperative relationship between schools and enterprises to open up the second classroom and improve the practical ability of teachers and students.
human-resources professionals
◆ Highlight bilingual teaching. Courses such as international comparison of human resources and foreign languages for human resources majors. Improve students' bilingual communication ability, so as to improve students' competitiveness in entering domestic and foreign-funded enterprises.
◆ Focus on case analysis. Use typical cases to teach, improve students' perceptual knowledge and cultivate students' empirical analysis ability by teaching and discussing cases.
◆ Virtual management features. Courses offered by this major include recruitment-training management, performance-salary management, etc. This kind of course mainly adopts teaching methods such as role-playing and team management, so that students can experience all kinds of game relations in enterprise management decision-making, and judge and master the feasibility of various human resources schemes.
Accounting Professional
◆ Pay attention to the systematic cultivation of basic accounting theory knowledge. Selecting excellent textbooks to teach the basic knowledge of accounting theory systematically, gradually and completely has laid a solid theoretical foundation for students' career development.
◆ Introduce manual accounting operations into the classroom. Setting up the course of Accounting Practice, from recording vouchers and registering account books to generating financial statements, is consistent with the actual accounting treatment of enterprises, so as to consolidate and deepen theoretical knowledge and improve students' practical ability.
◆ To meet the needs of economic development for the skills of accountants, set up the course of Computerized Accounting. Teach the design principle and practical application of accounting software, combine theory, practice and informatization, and cultivate accounting talents in the new era.
Characteristics of training applied talents
◆ Combination of laboratory teaching and theoretical teaching.
◆ Organize students to visit, inspect, investigate and practice in enterprises.
Organize students to hold social parties or participate in enterprise activities regularly to exchange information and improve students' perceptual knowledge.
◆ Students organize entrepreneurship and marketing competitions through association activities.
◆ Organize students to participate in various marketing, management and other entrepreneurial competitions sponsored by the state, provinces and cities.
Pay attention to the construction of double-qualified teachers and emphasize the integration of theory with practice.
Employ entrepreneurs as part-time professors, highlight case teaching and cultivate applied students.
Teacher characteristics
◆ Age structure advantages of teachers. Teachers in the Department of Business Administration combine the old, middle-aged and young. In the teaching process, the old teachers have rich experience in teaching and scientific research, giving full play to the role of passing on, helping and bringing, helping middle-aged and young teachers to improve their teaching level and enhance their scientific research ability; The middle-aged and young teachers, as the backbone of teaching and scientific research, study hard, undertake the main teaching and scientific research tasks, and can complete their jobs well, laying an important foundation for the construction of colleges and departments.
◆ Advantages of academic qualifications, degrees and professional titles. At present, there are 6 teachers in the Department of Business Administration with doctoral degrees, 1 postdoctoral, 2 doctoral students, and the rest have master's degrees; There are 6 professors and 2 associate professors, and the rest of the teachers have the title of lecturer. This structure has greatly promoted the construction of teachers.
◆ Advantages of double-qualified teachers. Teachers in the Department of Business Administration have profound attainments in integrating theory with practice. Many teachers have practical work experience in the enterprise, have established close relationship with the enterprise, are extremely familiar with the internal management process of the enterprise, and can make theoretical analysis in combination with specific cases in teaching, so that students can not only master the essence of management theory, but also have strong practical ability. In addition, young teachers often organize and guide students to participate in management skills competitions at all levels, and have won high-standard competition awards many times, winning honors for the department.
Advantages of part-time professors. A group of entrepreneurs in the Department of Business Administration have been hired as part-time professors. They have high academic qualifications and many years of business management practice and achievements. These part-time professors not only give students extra-curricular classes, but also lead students to visit and experience the enterprise, which has benefited students a lot. They have made important contributions to cultivating applied college students.
◆ Advantages of teaching and scientific research. Teachers in the Department of Business Administration have strong teaching ability, excellent teaching quality and good teaching effect, which are welcomed by students. All teachers have achieved fruitful scientific research and have a high level of scientific research. They have published many papers and undertaken many national scientific research projects, provincial and ministerial scientific research projects, municipal and school-level scientific research projects and horizontal projects completed in cooperation with enterprises. He has won many provincial outstanding scientific achievement awards, and a considerable part of his achievements have been adopted by practical departments or units, making contributions to local economic development and laying a solid foundation for integrating theory with practice in teaching work.