Based on many years' experience in cultural tourism design, Phantom Star brand draws the conclusion that the planning and design of tourist attractions need to adhere to the principle of beauty, at the same time, it should fully consider the feelings of tourists, have certain affinity and care, and pay attention to practicality and functionality, so as to make the designed buildings, landscapes and environment form a beautiful picture and provide tourists with a wonderful travel experience. Specifically, what aspects should be paid attention to in the planning and design of tourist attractions?
First, tourist attraction: If a tourist attraction is not attractive, it can't be developed. The unique natural landscapes such as the peaks and clusters of Lijiang River in Guilin and the fantastic waterscape in Jiuzhaigou are the attractions of these scenic spots. Without attraction, without creating an attraction core, the foundation of tourism cannot be formed, so tourism must first form attraction and attraction core. The key to creating attraction lies in its precise positioning, which requires a deep understanding of resources, culture and market, and can dominate the whole recreation process.
1) organizational design of the swimming line
The tour route of tourism products is the process of organizing the tour, and it is also the process of making the whole tour achieve the expected effect, so the organization design of the tour route is very important. There is a key skill in the tour design ―― tourist electrocardiogram. For example, in mountaineering, the whole tour process is as short as one hour and as long as one day. In principle, tourists should be excited every 15 minutes, and there should be a big excitement every 30 minutes. 1 hour must have a rest area and corresponding consumer goods, which makes the whole tour process rich and interesting. Tourism is like a script. Tourism planning and design is actually editing a script, and the whole script needs to be designed to be ups and downs to be attractive.
2) Design of tourist attractions
The key to the design of tourist attractions is to let tourists enjoy the tour and participate in the experience more effectively. For example, a plank road is built next to the valley. The feeling of the stream seen through the valley is completely different from that of the stream viewed from a distance. In the design, the relationship between people and the stream should be well done, so that visitors can participate in the experience without destroying the natural environment, and the natural value should be highlighted, and the vitality of the stream should be felt in the best position, so that this natural beauty can bring physical and mental pleasure.
3) Amusement design
Whether it is a natural sightseeing spot, a cultural heritage spot or a newly created spot, the amusement is very important. Tourists pay more and more attention to participation and interaction, and it is difficult to attract tourists to stay in a purely sightseeing scenic spot! Amusement facilities and equipment have been developed very well at present, from motor, photoelectric to digital amusement. No matter VR amusement project, haunted house adventure, sky roaming, or other ways, all kinds of imaginary ways can be made into deep participation amusement experiences, and people can feel excited physically and mentally by creating scenes and experience processes that are not in reality, creating great shock!
4) Design of rest nodes
If you want to stay in the most beautiful places, you can stop and rest by leisure Little Square, leisure business street, sightseeing platform, etc., and set up business shops in the leisure area. This design constitutes the design of rest nodes.
5) Entertainment design
There is little difference between entertainment and amusement, but amusement is more reflected in the interactive dynamic structure, and entertainment is more reflected in the cultural level and the way and structure of performing arts. For example, interactive performances, live performances, bonfire parties, interactive participation of VR entertainment, and experiential activities of role-playing. When visiting Yangshuo, many friends must have seen the landscape performance of Impression of Sister Liu. This kind of innovation, which forms classics through high-level creative creation and makes tourists forget, can form word-of-mouth communication and attract more tourists.
How to design tourist attractions? First, in terms of tourist landscape design, the landscape in tourist projects should be unique and unique. The landscape itself should be a factor to attract tourists and enhance the overall attraction of tourist areas, rather than just meeting the requirements of functions and general landscapes. The tourist landscape design should achieve unique and attractive effects.
Landscape design includes not only natural landscape design, but also cultural landscape design. In order to create tourist attraction, landscape features are constructed through very rich elements, and landscape symbols are effectively used to reflect their value and fully show their uniqueness! Cultural landscape design develops from cultural sightseeing to cultural experience design. Cultural experience landscape design creates an atmosphere and scene by using various means and media, which makes people immerse themselves in it and enjoy a series of unforgettable experiences. It has the characteristics of interaction, participation and consumption. It is mainly created by the methods of scene, dynamic art, interactive art and amusement.
Second, the architectural design.
For tourist characteristic hotel, tourist center, restaurants and performance theaters, the design is a professional subdivision of architectural design, which must be combined with special requirements such as attraction function, cultural expression and symbol, reception function, distribution function and leisure function. In architectural design, through the excavation of cultural resources, it is transformed into architectural design language, so that the building itself has fresh vitality, the unique appearance building becomes a landscape, and the landmark building becomes an attractive landscape in the scenic spot.
Third, the design of amusement facilities and equipment
There are many projects in tourist attractions, but the novel VR amusement project is the most popular at present. One VR device can realize many types of experience projects. The following is an introduction to the equipment of VR amusement projects:
VR Phantom Flying saucer: It is a VR entertainment device that can be experienced by five people at the same time. The overall shape is highly simulated as a cool flying saucer, and the dark sheet metal material is matched with the blue light of science and technology, and the sense of science fiction is bursting! Adopt the leading-edge patented crank technology+360 swing structure technology to simulate more angles and postures. Rich special effects, such as shaking the back, shaking the hips, blowing the hair on the face and sweeping the legs, enjoy a strong immersion experience in seconds!
Ingeniously create a new flying saucer. The modeling design comes from the cosmic flying saucer. The frustum modeling design is cool and sci-fi atmosphere with dark sheet metal material and technical blue lighting. Phantom flying saucer adopts patented crank technology+360 omni-directional swivel technology to realize 360 infinite rotation and 2 degrees of freedom to tilt back and forth, left and right, and simulate more experience angles and postures. Equipped with special effects such as shaking the back, shaking the hips, blowing, sweeping the legs and patting the button to shoot, the movement is doubled and immersed!
Fourth, in terms of business model design, a scenic spot can't just be a landscape. The most important thing for a scenic spot project is to implement the business model design. Without the business model, it is difficult for this scenic spot to make a return on investment.
1) revenue model design
The income mode of tourism projects is the most important link in tourism investment. Studying the income model provides an important technical tool for us to design tourism products and invest in tourism. Tourism income can be analyzed from three aspects: total tourism income, tourism income chain and the setting of tourism income points. For tourism projects, the longer the income chain and the more income points, the greater the total income. The sum of the total consumption of a trip is related to the distance, time, nature of scenic spots and types of tourists, and the recreation mode has a decisive influence on tourism income. For tourism projects, it is important that the total income and income structure, the maximization of total income and the optimization of income structure are the basis for the successful operation of tourism projects.
2) Consumption pattern design
The design of shopping spots in scenic spots is mainly based on the format, including entertainment consumption, leisure shopping and amusement consumption, etc. The income structure is formed through the income model design, and the profit structure can be calculated through the income structure, so the income model design is a very important part in the design of tourism and recreation products.
3) Revenue project design
For example, the revenue items of scenic traffic are both means of transportation and sightseeing, and all means of transportation involve the charging mode.
Fifth, in the aspect of marketing mode design, we should design the marketing mode at the same time as the income mode design, including advertising planning, marketing channel planning, slogan planning and promotion mode planning, etc. We can design the marketing through TV advertising, Internet, mainstream media and self-media, and the marketing design and scenic spot management design can be called "soft system design". On the basis of attractive core products, the marketing of scenic spots must establish a systematic and flexible price system, formulate a promotion strategy combining publicity and terminal promotion, and do a good job in brand management, that is, manage consumers' cognition well, and at the same time do a good job in the channel model of multi-combination of marketing and service.
Sixth, the design of operation management "design" of scenic spots includes all aspects of operation management, such as project operation strategy, management strategy and management implementation, with emphasis on project investment analysis, profit model and development strategy. The strategic orientation of development is the confirmation of management strategies of each module, including operation execution circuit diagram, that is, the construction of each operation management module system and the formulation of each implementation plan of operation management.
In a word, the planning and design of tourist attractions is very important. From attraction building, to landscape, recreation, architectural design, and then to construction and operation management, this series of processes has become a complete planning and design framework of tourist attractions. Learn more about the planning of tourist attractions and pay attention to us? Phantom Star Travel Planning!