First, choose the form of the company:
An ordinary limited liability company needs 2 (or more) shareholders with a minimum registered capital of 30,000 yuan. From 2006 1 month, the new company law stipulates that 1 shareholder is allowed to register a limited liability company. This special limited liability company is also called "one-person limited liability company" (but there will be no "one person" in the company name, and "sole proprietorship by a natural person" will be indicated in the license.
If you invest and start a business in partnership with friends and family, you can choose an ordinary limited company with a minimum registered capital of 30 thousand yuan; If you are the only shareholder, choose one-person limited liability company with a minimum registered capital of100000 yuan.
Second, the steps of registering a company:
1, name verification: go to the industrial and commercial bureau to get an "application form for pre-approval of enterprise (font size) name", fill in the company name you are going to take, and the industrial and commercial bureau will search online (the intranet of the industrial and commercial bureau) to see if there is a duplicate name. If there is no duplicate name, you can use this name, and a "notice for pre-approval of enterprise (font size) name" will be issued.
2. Rent a house:
Rent an office in a special office building, if you have your own factory or office, some places are not allowed to work in residential buildings. After renting a house, you should sign a rental contract and ask the landlord to provide a copy of the real estate license.
After signing the rental contract, you have to go to the tax bureau to buy stamp duty at the rate of one thousandth of the annual rent. For example, if your annual rent is 1 10,000 yuan, you should buy the stamp duty of 10 yuan money and post it on the front page of the rental contract. Any place that needs to use the rental contract later needs to be a copy of the contract with stamp duty.
3. Write "Articles of Association":
You can download the sample of "Articles of Association" from the website of the Administration for Industry and Commerce, and just modify it. The articles of association shall be signed by all shareholders at the end.
4. Carve a private seal:
Go to the place where the seal is engraved on the street and carve a private seal. Tell them about carving a corporate private seal (square).
5, to the accounting firm to receive the "bank inquiry letter":
Contact an accounting firm and get a "bank inquiry letter" (it must be the original, and the accounting firm should affix a fresh stamp). If you are not clear, you can read the classified advertisements in the newspaper. There are many advertisements of accounting firms.
6. Go to the bank to open a company capital verification account.
1. funds, saying that money makes things easy.
2. Appropriate contacts
3. Understand the media
4. If there is no problem above, you can register the company and open an account in the bank.
This question is a bit general. I don't know what kind of company you want to start. Advertising media can be similar to graphic shops, mainly graphic design, with relatively little investment; It can also be in the form of video editing of photography and news reports, which may cost a lot.
No matter what kind of company you are in, first of all, you should look at your own specialty, whether it is technical, such as graphic design and video editing, or business. With this customer resource, you can bring support when you start a business. If you have both, it is natural to start a company. If neither is available, just think about it.
The next step is to locate what you are good at and what kind of customer groups you serve. Calculate the cost of investing in equipment, rent and labor, and estimate how long it will take to make a profit. Normally, if you can't make a profit in three months, the road ahead will be very difficult.
This is actually a wide range.
Mainly in the following aspects,
1. funds, saying that money makes things easy.
2. Appropriate contacts
3. Have a better understanding of a certain general direction of the media
4. If there is no problem above, you can register the company and open an account in the bank.
I wish business success.
Let me tell you something about the internet. First, make a website. The website must be creative. Starting a business from the website is your best shortcut at present. First of all, you should pack yourself well. Details are very important, such as phone number, fax machine settings, domain name, email address, mobile phone ringtone, and strive to remember. In short, a lot. I can help you, because I like advertising very much, too. Remember: quality is better than quantity. Don't follow suit.
I. Preferential policies
In recent years, in order to support college students' entrepreneurship, the state and governments at all levels have issued many preferential policies, involving financing, business opening, taxation, entrepreneurship training, entrepreneurship guidance and many other aspects.
(1) College graduates start their own businesses within two years after graduation, and apply for a business license at the industrial and commercial department where the entrepreneurial entity is located. If the registered capital (capital) is less than 500,000 yuan, it is allowed to be put in place by stages. The first-phase capital is not less than 1 0% of the registered capital (the capital contribution is not less than 30,000 yuan), and the paid-in registered capital will be increased to 50% within1year.
(2) Enterprises or business units newly established by university graduates in consulting industry, information industry and technical service industry shall be exempted from enterprise income tax for two years with the approval of the tax authorities; Newly established enterprises or business units engaged in transportation, post and telecommunications shall be exempted from enterprise income tax in the first year and levied enterprise income tax by half in the second year with the approval of the tax authorities; Newly established enterprises or business units engaged in public utilities, commerce, materials industry, foreign trade industry, tourism, logistics industry, warehousing industry, residential service industry, catering industry, educational and cultural undertakings and health undertakings shall be exempted from enterprise income tax for one year with the approval of the tax authorities.
(3) commercial banks, joint-stock banks, city commercial banks and conditional urban credit cooperatives in various countries should provide small loans for graduates who start their own businesses, simplify procedures and provide convenience for opening accounts and settlement. The loan amount is in
About 20 thousand yuan. The longest loan period is two years. If it is determined that it needs to be extended at maturity, you can apply for an extension once. The loan interest is determined according to the loan interest rate published by the People's Bank of China. The maximum amount of guarantee is five times that of the guarantee fund, and the term is the same as the loan term.
(4) The personnel intermediary service institutions affiliated to the personnel administrative department of the government shall keep personnel files (including social security, professional titles, file wages and other relevant procedures) for self-employed graduates for 2 years free of charge; Provide free information about the supply and demand of talents and labor force, and release free recruitment advertisements and other services; Appropriate reduction and exemption of fees for participating in talent fairs or talent labor exchange activities; Offer to provide a training and evaluation service for employees who start a business.
(5) The above preferential policies are formulated by the state for all self-employed college students. In order to support local college students' entrepreneurship, local governments have also introduced relevant policies and regulations, which are more detailed and closer to reality.
There are two kinds of advertising companies, one is a design company, which is relatively simple, and the other is an advertising company with the right to publish advertisements, which needs administrative examination and approval and an advertising business license before it can be started. Actually, advertising business license is not difficult. At present, there are administrative service halls in many places, and industrial and commercial registration, tax registration and administrative license are all completed in one hall. You can consult your local administrative service hall or industrial and commercial bureau about the conditions for approving your local advertising business qualification.
Second, the relevant documents for the process:
The minimum registered capital of a general registered limited liability company is 30,000 yuan, but there must be two or more shareholders; The minimum registered capital for registering a one-person limited liability company is100000 yuan, and only one shareholder is required. The registration fee shall be 0.08% of the registered capital (within10000000), and the amount exceeding10000000 yuan shall be charged at 0.04% of the excess.
Registration information:
(1) Personal data (ID card, copy of legal person's household registration book or household registration certificate, residential address and telephone number)
(2) Registered capital
(3) Formulating some names of registered companies
(4) Business scope of the company
(5) Rental house property certificate and lease contract
Handling process:
(1) Enterprise Name Approval (Industry and Commerce Bureau)
(2) seal, capital verification report (public security department, bank)
(3) Apply for a business license (Industrial and Commercial Bureau)
(4) Apply for organization code certificate (Technical Supervision Bureau)
(5) Handling tax registration certificate (tax bureau)
(6) Open a basic bank account (bank)
(7) Apply for invoices (Inland Revenue Department)
The business scope can be: advertising design, production, agency, release, etiquette service, conference service and exhibition service.
Generally, the accreditation fee is about 1,000 yuan (excluding the capital verification fee).
Friendly reminder:
Without financing, find an agency to handle the reference price of about 2500 yuan; After financing, the reference price for finding an agency is about 6000 yuan (this fee may be a little different, and the financing fee varies from place to place. For your reference, please ask the local agency for details).
Due to different regions, you can consult the local industrial and commercial departments.
Advertising companies also belong to the category of limited companies. Here are the documents and procedures required for the establishment conditions of limited companies:
The establishment of a limited liability company shall meet the following conditions:
1. Shareholders meet the quorum; (1 person but less than 50 people)
2. Shareholders' capital contribution reaches the minimum statutory capital; (One-person company100000, 30000 yuan for two or more companies)
3. Shareholders * * * jointly formulate the Articles of Association;
4. Having a company name and establishing an organization meeting the requirements of a limited liability company;
5. Have a company residence.
I. A limited company shall apply for certificates:
1, industrial and commercial business license (original and deputy)
2. Organization code certificate (original and deputy)
3, national tax and local tax registration certificate (positive and negative)
4. One official seal, one special seal for finance and one private seal for legal person.
5, capital verification report (enterprise low)
6. A copy of the Articles of Association.
Limited company procedures:
1. The local administration for industry and commerce applies for name pre-approval;
2. The bank opens a temporary account for capital verification to save money for capital verification;
3. The local administration for industry and commerce shall handle the industrial and commercial business license;
4. Engraving company engraving; (Enterprises approved by the Public Security Bureau)
5. The local technical quality inspection bureau shall handle the organization code certificate;
6. The local local taxation bureau handles the local tax registration;
7. The local State Taxation Bureau handles the national tax registration;
8. The bank applies for establishing a basic account;
Limited company expenses
1, name verification fee
Third, the operation and management of advertising companies
I. Organizational setup and functional division of advertising companies
An advertising company with a certain scale should set up an administrative office as the management center of the company in addition to the customer department, creative department, media department and investigation department. The organizational structure of the advertising company is as follows:
On the basis of a sound organizational structure, it is also necessary to clearly divide the functions of all relevant departments and implement the responsibilities, rights and benefits to specific departments. In this way, it is possible to achieve responsibility, coordinated operation, mutual restriction and mutual promotion on the basis of a clear division of labor.
(Note: The following modes of staffing and division of responsibilities of various departments of foreign advertising companies are different from those of domestic advertising companies at present, and some of them are not suitable for the development of domestic advertising companies. The domestic advertising industry is still in the development stage, and there are differences in the institutional setup and division of labor among advertising companies. The organizational setup and division of labor of each company should be based on the specific needs. )
(A) the functions and staffing of the customer department
The main task of the customer department is to develop customers and keep in touch with other departments in the company. The customer department is a full-time department that directly contacts with customers, and is responsible for contacting customers and coordinating the relationship between advertisers and advertising companies. When an advertising company comes into contact with a customer, the customer department first makes a preliminary contact and extracts necessary information from the advertiser, such as product knowledge, market situation, advertising budget and market plan. After sorting out these materials, the customer department, together with other relevant departments, studies these materials and formulates a preliminary advertising plan and work schedule, which will be implemented by each department. In the process of advertising activities, the customer department is also responsible for liaison with advertisers and information feedback, and reporting the relevant market research results and the progress of advertising activities. At the same time, it is also responsible for supervising the design, production and implementation of advertisements on behalf of customers. Therefore, the customer department of an advertising company plays a dual role in function, representing the overall interests of the advertising company externally and the interests of advertisers internally. In addition, in the advertising company, the customer department should also undertake the work of the company's public relations (without the public relations department).
The staffing and division of responsibilities of the customer department are designed to accomplish the above tasks, and its model block diagram is shown on page 345. The responsibilities of the personnel in the customer department are divided into:
1.Department Director
Be fully responsible for the administration and business management of the customer department and customer service management. On the right, directly responsible to the general manager or deputy general manager, reporting work; Next, check the work of the business group supervisor or business supervisor; And be responsible for keeping in touch with more important customers or negotiating and introducing them. Responsible for selecting, appointing and assessing customer service personnel.
2. Business supervisor or business supervisor
Be fully responsible for the business work and daily administrative work of the business group or business group. Be responsible to the director of the department and report the work; By the way, check the work of the account director. It is also responsible for keeping in touch with the decision makers, marketing executives or marketing managers of higher-level and status customer enterprises, and for the development and investigation of new businesses and the development of existing businesses.
3. Account Director
Report to the department director or business supervisor. Responsible for carrying out business activities according to the advertising plan and budget of the clients represented, and striving for profit for the company. Participate in formulating customers' marketing policies, developing advertising objectives and strategies, and be responsible for briefly explaining the creative intention of advertisements to customers, introducing the first draft of creation and reporting the progress of work. In addition, it also participates in developing new business.
4. Account Manager
Responsible for drafting some documents, introducing the first draft of advertisements to superiors or customers, and being responsible for business negotiation and contact with smaller customers.
5. Salesman
Responsible for business contact with customers, sending manuscripts for review and confirmation, and reviewing the proofs made. When attending customer meetings, be responsible for meeting minutes and submit meeting minutes. Generally speaking, there is no decision-making power, and the work is carried out under the guidance of other personnel. Familiar with advertising production and media is required.
6. Operations Coordinator
Mainly responsible for coordinating the progress of advertising work and keeping in touch with creators and producers. Supervise and check the connection and completion of each work link to ensure the completion of the work process according to the advertising plan. Responsible for maintaining daily routine contact with customers and acting as an agent for secretarial work. Have the right to directly rearrange the work when necessary.
(2) The functions and staffing of the creative department
The task of the advertising creation department is to be responsible for the creation, design and production of advertisements. They analyze the relevant information and opinions provided by the advertising client department and the market research department, and complete the creative plan according to the requirements of the advertising plan and the mentality of consumers. Then, together with the client department and the research department, they work out a whole set of advertising plans for the customers to review, and make them after the customers have approved them, including filming, dubbing, printing or photography, painting, etc.
In general, this department can be subdivided into full-time groups or full-time personnel, such as creative manuscripts, art design, photography and production synthesis, with their own responsibilities. Creative personnel engage in creative intent, manuscripts are responsible for the writing of advertising content, artists are responsible for advertising painting and layout design, photographers are responsible for advertising photography and video shooting, and production and synthesis personnel are responsible for the synthesis of advertising manuscripts, including proofreading, printing and dubbing.
The post responsibilities of personnel in the creative department are divided into:
1.Director of Creative Department
Be fully responsible for the administrative management and business management of the creative department and control the level of advertising creation. Supervise and guarantee the creative staff to work according to the advertising plan, work schedule and advertising budget standards, be responsible for assigning tasks to the creative team and creative staff, and focus on supervising and ensuring the implementation of advertising strategies. Have the right to select, appoint and assess creative personnel. Participate in the advertising creation of new business. Be responsible to the general manager or deputy general manager.
2. Creative Group
(1) group leader, responsible for the business leadership of the manuscript group or the art group, acting as the director of the creative department to perform certain duties, taking charge of the overall work of advertising creation and reporting directly to the director of the creative department.
(2) Writers, who are usually responsible for working for a specific group of customers, are responsible for the conception of advertising manuscripts. Attend customer meetings and directly introduce the work progress to customers when necessary. Responsible for the preparation of all media advertisements, participate in promotional activities when necessary, and be able to understand, implement and explain marketing strategies and advertising strategies, and work closely with artists and directors. At present, the division of labor has developed to the stage of subdividing full-time advertisements and full-time advertisements.
(3) The writing assistant, under the guidance of the writer, carries out writing work for some smaller advertising activities, implements the writer's advertising ideas and develops advertising strategies. Attend customer meetings of small customers when necessary. It is required to carry out an advertising campaign according to the advertising budget.
(4) Art directors, like writers, usually work for specific clients, and are responsible for designing advertising pictures, directing TV advertisements and, if necessary, taking photos and paintings in person. Understanding of advertising strategies is required.
(5) Assistant art director, responsible for implementing the idea of art director and painting when necessary.
(4) and (5) The division of duties has changed with the development of advertising companies. Artists are generally not responsible for photography and directing, but have full-time directors, photographers and cameramen.
(6) The creative assistant is responsible for coordinating the normal work of the creative department (group), helping creative personnel to complete the creation of advertisements, collecting creative manuscripts and creative materials, and helping to print manuscripts written by others. When necessary, contact the relevant government departments to obtain the TV broadcasting license of advertisements.
3. Printing production team
(1) group leader, who is fully responsible for the production of relevant newspapers and other printed advertisements in the company. Responsible for negotiating business with relevant production units, and giving guidance and suggestions on the adoption of various printing technologies. Lead the work of the proofreader, and be directly responsible to the director of the department and report the work.
(2) The proofreader is responsible for implementing the design sketch of the art director and the first draft of the writer. Make high-quality original advertisements and send them to newspapers, magazines or printing plants, and be responsible for the artistic and technical treatment of advertisements.
Personally, I suggest that you have customers before starting a company.
If a related company has done it before, and a certain number of customers have accumulated, if you do it yourself, the start will be much smoother. After all, the world still recognizes the accumulation in the professional field.
If you haven't done it, and you have this vision, I suggest you find a suitable company as a staff first, and only pay for training. Learn by doing, and you should make faster progress. Know the process and format, and then decide whether to start the company as planned.
Entrepreneurship is a pit. If you don't have enough strength to fill it, you should be cautious. I can only help you so much.