Second, the analysis of bidding opponents? As for competitors, we should learn from each other's strong points and analyze their operation and implementation strategies. See what they do.

(seo, sem, new media, information flow), how to do each method and how to play a role. There is also the analysis of the quality and style of their videos.

Well, the marketability is not strong, and how is the user experience? Compared with them, where are our strengths and weaknesses, and where are the opportunities we can seize?

What could it be?

Third, the operation strategy? According to our analysis of our own problems and competitors' analysis, we draw up a detailed operation strategy. operate

The first is to create brand content, and the second is to drain, retain, transform and optimize fans. First, drainage. Our home page will be

Understand who our strategic users are, what their online behavior is, where they often move, and where we lead users (websites, applications)

, the public, or a group).

2. Keep it. We have attracted users. What do we use to preserve them? Generally speaking, it is to meet the needs of users and give them ideas.

What you want and what you want to see.

? 3. transformation. Users stay, this is not the ultimate goal, our ultimate goal is transformation. Users buy products or use services.

Will be affected by fundamental factors such as price, product or service quality. User's conformity psychology, cheap psychology, vanity.

Heart these can be used as the point of stimulation transformation. To transform this piece, we need to pay more attention to the analysis of the user's mind.

4. optimization. After the implementation of the operation strategy for a period of time, it is necessary to analyze and summarize the relevant data, and constantly find problems and problems.

Adjust the operation strategy in time to advance and retreat freely. ? According to the business plan, it can be implemented, improved and transformed, and combined with itself and competition.

Hand, make clear operation strategy, drainage, retention, transformation, optimization, each link has clear performance rules, reasonable personnel arrangement.

, as well as the estimation of input and output, so that Tik Tok's agency operation service can be carried out more smoothly.

? 5, operation steps

Step 1: Increase the number.

Step 2: Account Location

Step 3: Crazy powder.

Step 4: Liquidation

Step 5: Content operation

Step 6: Publishing skills

Step 7: Fan operation

Step 8: Data analysis

Thoughts on Tik Tok's Agency Operation

Special reminder:

Please contact my complete plan.