"Now entrepreneurial college students want to be Chen Tianqiao and Ma Yun as soon as they start. They are too confident. " The first entrepreneurial training camp for college students in Shanghai was held in China (Shanghai) Entrepreneur Training Base a few days ago. At the opening ceremony, a person in charge of the Pioneer Park was so emotional. The reporter found that the entrepreneurship training camp specially arranged some courses that made students feel failed to help college students break the aura of entrepreneurship.
Sixty potential candidates were selected.
In the pre-publicity process, the first college students' entrepreneurship training camp in Shanghai attracted a large number of young people with entrepreneurial ideas, including students from the entrepreneurship class of University of Shanghai for Science and Technology, entrepreneurial teams from Fudan University, Shanghai University of Finance and Economics, Shanghai University and other universities, as well as entrepreneurial teams shortlisted for the finals of the Shanghai College Students' Entrepreneurship Plan Competition. Some of them already have their own patents, and some are practicing their own entrepreneurial projects. From more than 200 young people who signed up, the organizer selected 60 prospective entrepreneurs with great potential through interviews and entrepreneurial project evaluation. "These students undoubtedly have great entrepreneurial potential, but we also found that many entrepreneurial college students, some of whom don't even know the industrial and commercial procedures for starting a company, want to be Chen Tianqiao and Ma Yun from the beginning." Zhu, manager of China (Shanghai) Entrepreneurship Training Base, lamented. A few years ago, college students were not very confident about starting a business. Just like the first person who ate crabs, they were a little scared, but now entrepreneurial college students are afraid. Zhu Jiang said that in fact, starting a business will face many difficulties and challenges at the beginning. If you are not prepared for failure, you will be easily defeated by failure.
Training camp pays attention to "frustration education"
To this end, this training camp for entrepreneurial good projects also pays special attention to "frustration education" for students. The organizers also specially sorted out some cases of college students' entrepreneurial failure, explained the analysis for the students, invited successful entrepreneurs to tell the students about the difficulties and tests encountered in the process of starting a business, and at the same time made the students feel failed in the form of teamwork and learn how to deal with them.
Such a "failure class" has become the highlight of the entrepreneurship training camp. Zhu Jiang said that this entrepreneurship training camp is to give young people who are interested in entrepreneurship a good "vaccination" and find a correct position. If students find it difficult to face and deal with these failures in the training camp, those who are not suitable for starting a business can also quit as soon as possible.
The "failure class" of entrepreneurship training camp also made the students feel fresh and benefited a lot. Xu Zhiyun of Tongji told reporters that in the training camp, teachers would ask them to play some team games. If they fail several times in succession, the team will discuss how to solve these problems. Finally, teachers will tell them the possible problems, such as lack of trust and improper methods, which are easy for entrepreneurs to face, and tell students how to face and solve them through examples.
Many campers told reporters that through these courses of feeling failure, they understood that success was not achieved overnight. Being able to face setbacks and solve problems is the trait and spirit that an entrepreneur must possess. Entrepreneurship success requires not only hard power such as capital technology, but also soft power such as meeting failure and overcoming failure.
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Opportunities for college students to start their own businesses
1, the central and provincial and municipal support policies provide a guarantee for college students to start their own businesses.
The central and local governments have fully realized the important role of college students' self-employment in promoting employment and social and economic development. Governments at all levels have introduced many preferential policies, involving financing, taxation, entrepreneurship training and guidance, which provide good conditions for college students to start their own businesses. At the same time, local governments at all levels have set up the "College Students' Entrepreneurship Start-up Fund" to encourage college students to participate in entrepreneurship. Colleges and universities also rely on their own creative and entrepreneurial zones to provide entrepreneurial places and entrepreneurial guidance for college students.
2. The development of county economy provides a good opportunity for college students to start their own businesses.
In recent years, with the increase of the overall number of college graduates, the pressure on college students to find jobs in big cities is increasing. However, with the start and development of county economy, college students' returning to their hometowns to start businesses has gradually come into people's sight and become a good choice for their own development and county economic development. College students' entrepreneurship in their hometowns is in an emerging stage, and the continuous improvement of local economic construction will further improve and strengthen the policy environment and policies for college students' entrepreneurship. College students' entrepreneurship not only promotes the development of county economy, but also provides good opportunities for college students' entrepreneurship.
3. Excellent policy environment provides a platform for college students to start their own businesses.
In order to promote the construction of college students' entrepreneurial platform and further optimize the entrepreneurial environment, the county government specially arranged 1 10,000 yuan as an incentive fund for college students' entrepreneurial platform, talent apartment construction and the implementation of college students' self-employment policy. County industry and commerce, taxation, banking and other units have opened "green channels", simplifying application materials and procedures, lowering the threshold of registered capital, optimizing business processes, shortening processing time and reducing taxes. County employment, science and technology, the Youth League Committee and other departments have increased policy support, actively implemented entrepreneurship subsidies, venture capital support and small secured loans, and actively sought support from all sides, providing a broad platform for college students to start businesses.
Challenges faced by college students' entrepreneurship
1, the concept of entrepreneurship is rather vague.
A considerable number of students' understanding of entrepreneurship has a utilitarian tendency, thinking that entrepreneurship is a cause that can bring immediate economic benefits, which leads to the utilitarian value orientation of entrepreneurship, thus violating the essence of college students' entrepreneurship. At the same time, college students' entrepreneurial enthusiasm is more emotional than rationality, and they do not fully realize the various requirements of entrepreneurship for ability and quality. In addition, college students don't know enough about the difficulty of starting a business, and think that as long as they are creative, they can succeed.
2. The financial strength is relatively insufficient.
Many college students think that capital is the most needed for self-employment, but college students lack economic foundation and sources, and most of the venture capital comes from family or classmates. According to the survey, the financial problem is the main cause of entrepreneurial failure, and it has also become the primary factor of college students' entrepreneurial failure. First of all, many students who are willing to start a business have insufficient accumulation of their own funds. Secondly, in the common commercial financing methods, it is difficult for entrepreneurial college students to obtain loans, because the credit rating of students who want to start a business is difficult to evaluate, and banks are highly cautious about their credit loans. Entrepreneurial projects selected by students are limited by their own experience and their own vision of the market, and they are basically unable to win the favor of venture capitalists; Other financing methods, such as financial leasing, are difficult to obtain relatively large financial support because of the limited real assets owned by student entrepreneurs themselves.
3. Insufficient support for follow-up work.
First of all, it is difficult for college students to enter the market at the beginning of their entrepreneurial work, and the publicity is not enough, which affects the degree of market entry. Secondly, the lack of market access and marketing measures will inevitably affect the enthusiasm and confidence of college students in starting a business for a long time. Thirdly, there is a shortage of venture capital and weak support. Although the government has issued a number of preferential policies, at present, college students who are willing to start a business cannot enjoy the preferential policies provided by the government widely because of the restrictions of conditions.
4. Lack of entrepreneurial experience.
A considerable number of entrepreneurial college students lack systematic entrepreneurial planning and long-term development vision and strategy. Pay more attention to academics and lack the ability to open up markets; Pay more attention to network technology and lack the ability to open up the market situation; Pay attention to self-feeling, but lack team spirit.
Countermeasures to promote college students' entrepreneurship
1, the policy mechanism of entrepreneurship support was introduced.
Introduce various preferential policies to encourage college students to start businesses. Incorporate college students' entrepreneurship into the social entrepreneurship system, so that college students can enjoy more preferential treatment in entrepreneurship. Especially in venture capital, the government should set up a venture guarantee fund to provide guarantee for college students' venture loans and solve the bottleneck problem of venture capital. It is suggested to set up a venture capital fund to directly invest in small and medium-sized enterprises with high technology content, new energy, new materials, environmental protection and energy conservation, and share risks and benefits with college students. We will implement the guidance mechanism of entrepreneurial tutors, realize the assistance of departments and the docking of tutors, and effectively improve the quality and efficiency of college students' entrepreneurship.
2. Establish an incentive mechanism to encourage entrepreneurship.
Pay attention to setting an example, lead by example, and play an exemplary role. Vigorously report advanced and typical entrepreneurial deeds in the whole society, and actively stimulate more people's entrepreneurial passion. At the same time, advanced models are given both material and spiritual rewards.
3. Create a strong entrepreneurial propaganda atmosphere.
Make use of newspapers, TV, magazines, Internet and other media to publicize the government's preferential policies, vigorously spread entrepreneurial ideas, cultivate entrepreneurial culture, publicize the multiplier effect of entrepreneurship to promote employment, and help the society, college students and their parents establish correct entrepreneurial ideas with strong public opinion, provide them with ideological guarantee and spiritual motivation, and create a better entrepreneurial environment.
4. Improve the construction of entrepreneurship platform.
Guiding college students to participate in entrepreneurial practice requires both activity carriers and college students' entrepreneurial service system. In addition, it is necessary to build an entrepreneurial service system. First, provide policy support. It is necessary to cooperate with relevant parties to implement a series of supporting policies and measures to support college students' entrepreneurship, and work closely with relevant departments to study, introduce and implement new policies and regulations to promote college students' entrepreneurship. The second is to provide project support. It is necessary to recommend alternative projects for college students' entrepreneurship, respect students' choice, pay attention to students' independent choice of projects, strengthen entrepreneurship guidance, and organize forces to provide necessary intellectual support for college students' entrepreneurial practice. The third is to strive for financial support. It is necessary to mobilize social forces extensively, introduce venture capital and raise social capital at the same time. In line with the win-win policy, explore the establishment of college students' entrepreneurship fund to provide support for college students' entrepreneurship.
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