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Classic communication case
Classic communication caseNo. 1 20xx 65438+February, as the deputy general manager in charge of the company's production and operation, I learned that a large-scale engineering project was about to be tendered, but because I just reported to the general manager by phone, I couldn't get a clear answer, which made me mistakenly think that I was acquiesced, and I hastily organized the business team to invest relevant time and funds to follow up the project, and finally fell through due to inadequate preparation. Afterwards, when I stated the relevant situation at the general manager's office meeting, the general manager thought that I was "clueless, making decisions without authorization and using organizational resources improperly" and severely criticized me in front of the department. I retorted that it was "caused by being reported, not paying enough attention to the leadership, deliberately making things difficult and evading responsibility." Due to the differences in information transmission, role orientation, effective communication, teamwork, and cognitive perspective, the interpersonal relationship within the enterprise is tense, the work is passive, and the vicious circle makes it difficult for the company's business to develop steadily.

From the case analysis, this is actually a typical case where there is no effective communication between superiors and subordinates.

Personally, I am an energetic, enterprising and sensitive person to the market. Because of my previous successful experience, I think I have certain innovation ability and influence. However, due to the change of role, the new leader in charge, and the lack of certain management experience and communication skills, the general manager's biased understanding of me eventually led to three reasons:

First of all, I neglected the principle of information organization. When I learned that enterprises have great opportunities, I was too confident and attached importance to my achievements. I made a blind decision and expanded the management scope when the other party's information was insufficient and the general manager's feedback was insufficient. There is no effective and reasonable analysis of human resources information, and the strongest competitive advantage of enterprises is brought into play, which leads to insufficient preparation and failure of negotiations.

Second: I neglected the principle of correct positioning. As the deputy general manager in charge, I didn't try my best to win the full support of the superior general manager. Based on his own subjectivity and experience, without reasonable and effective analysis, he came up with a specific implementation plan to get communication and recognition, which made the general manager mistakenly think that he was eager to grab credit and was suspected of exceeding his authority.

Third: I didn't use the communication channel well. Afterwards, he did not communicate with the general manager face to face in advance to summarize the results, but expressed his thoughts directly at the general manager meeting, which made the general manager misunderstand without knowing it, and gradually led to internal tension through the influence of the leader.

Fourth: I lack the consciousness of organizing a team. The company is a team, and the members of my small department are just a working group. When I got an opportunity to create profits for the enterprise, but I didn't play the team spirit, didn't use the most effective resources of the company, and didn't let the employees have a clear team goal, I went to work in high spirits. This not only failed to bring good performance to the enterprise, but also damaged the enthusiasm of subordinates.

On the other hand, the identity of the general manager as a decision-maker has also caused some serious communication obstacles. As a result, the cohesion of the enterprise declines and the business performance of the enterprise is poor. Mainly manifested in:

First, the general manager lacks sympathetic listening. Communication is two-sided. When I called the general manager to report the work direction information, the general manager did not check the understanding of the information I conveyed, nor did he respond positively, which made me acquiesce that I made an incorrect judgment. Afterwards, when I stated my thoughts to the general manager, he didn't listen to my work ideas from my point of view, but subjectively thought it was my fault. This led to the negative emotions being brought to the whole organization later.

Second, the general manager lacks understanding and trust in his subordinates. The effectiveness of communication is once again destroyed. If we both communicate in a fair position, the general manager will not severely criticize me for the lower departments, which will hurt my self-esteem and enthusiasm. In this way, we will be honest with each other in the whole communication process, and put ourselves in each other's shoes and adopt an inclusive attitude to tolerate each other's mistakes, so as to inspire me to learn lessons and work harder in the future.

Third, the general manager lacks the skills to build an effective team. After the dispute in the general manager's office meeting, there was a small wave of waves in the small leadership team of the enterprise, but the general manager did not take appropriate measures in time to build a harmonious team, learn from the whole thing and formulate a better and effective information transmission mechanism for the enterprise. But let it go and not communicate with subordinates, which makes the situation expand step by step.

Xiao Dong, a junior at Northeast Normal University, has not come home for three consecutive holidays. "I don't want to see my parents. Every time I stand on the platform and go home, it seems to be a torment. " "They don't understand me at all, and I'm ashamed to see them. I feel that I have accomplished nothing in the past three years, and I want to learn, but I have no motivation. Sometimes I really don't know what to do. " Xiao Dong looked sad: "All I can do is talk to my girlfriend. I think only she can understand herself and really communicate with herself. "

Like Xiao Dong, the reporter found in the interview that many college students said it was "difficult to communicate with their parents". It is reported that in March last year, Shanghai Psychological Counseling Center conducted a survey among college students in major universities in the city. The results show that about 69% of college students feel unable to communicate with their parents, and 27% of them say that they have never communicated with their parents.

Coincidentally, it was also reported in the second Shanghai Principal Forum of Key (Demonstration) Middle School Students that "there are obvious communication barriers between contemporary teenagers and their parents", and 63% of high school students think that they can only talk to their classmates, and only 2 1.9% talk to their parents. It seems difficult for college students to communicate with their parents because they "laid a good foundation" in high school.

Some people think that high school students who are in a rebellious period are prone to communication obstacles in the face of the pressure of the college entrance examination (Q bar) and parents' strict requirements for academic performance, while college students are approaching or reaching maturity physically and psychologically, and communication with their parents should be smoother than that of high school students. However, this is obviously not the case. In the interview, the reporter found that many college students still have a feeling of resistance or awe to their parents. Most of them are against their parents' educational methods and can't stand "parents' incomprehension".

Sun students of Northeast Normal University, whose parents are laid off, have to worry about their livelihood every day. Every time I call, I just ask if my study is good and the tuition is enough. "I also know that they have no time to care about the feelings in my heart. what can I say? Talking too much will not increase their psychological burden? Gradually, I feel that my heart is separated from my parents. "

With the accelerated pace of work and the increasing competitive pressure, many parents have to devote more time and energy to their work. Ms. Li, who lives in Changchun, told the reporter that because of her busy work, the child hired a nanny when she was very young. She always felt that she gave her children a lot more than her peers, but she found that the gap between herself and her children was slowly escalating. She was very confused and wanted to change, but she couldn't.

There are also reasons why college students are unwilling to communicate with their parents. Liu Tongxue, a sophomore at Changchun University, told reporters: "There are many things in college, but I can't find my goal in life. I am depressed and not in the mood to talk to my parents. " Xiao Zhang, who studied law, also frowned: "I went to college, started to join many clubs, and then gradually gave up." Later, I was busy with all kinds of grades and exams, and I rarely talked to my family. First, I don't talk much, and I can only hum and haw at most. Moreover, there is no need to let them know about my situation, which will make them worry. " "It should be said that in the adolescence from 15 to 22 years old, teenagers have a sense of distance from their parents, and it is normal to show indifference to their parents. College students in adolescence also need some time to think independently, to discover and to discover themselves. " Teacher Yang Shuqin from the Institute of Higher Education of Jilin University believes that for college students, to cultivate a good personality and establish a good family relationship, they should also take the initiative to find time to chat with their parents and experience the joy of communication.

Yesterday, my daughter uncharacteristically began to keep a diary. She is usually asked to keep a diary, but she always says there is nothing to write. It suddenly occurred to me that I found a note written by my daughter to a boy in my trouser pocket, saying that she liked him.

So I couldn't help looking through my daughter's diary, which surprised me. My daughter said in her diary that she liked a boy in her class because he was handsome. When she chose the discipline red flag in her class, the boy chose my daughter. My daughter wrote some letters to boys, but the boys didn't seem to accept them, saying that they had read too many love letters. My daughter also sent a copybook to the boy, and the boy accepted it, but she didn't say anything. The boy sits two rows behind his daughter. Some students answered questions at the back, and the daughter always looked back at the boy, and their eyes always met. My daughter felt inferior to other girls and said that she really liked this girl.

After reading the diary, I can't let it go for a long time. My daughter is only nine and a half years old! Is it normal to be so precocious? I want to talk to my daughter after the exam, but how can I talk to her without hurting her?

Classic communication case Chapter 4 Wu Jifu transferred to our class on the first day of school. As a transfer student, I was not familiar with the whole class for two days because I didn't participate in military training twice during the summer vacation. So when he first started school, he was shy, didn't communicate with his classmates, and his study was not very stable. In class, I am often passive in my personal thoughts and activities, and my homework is not very good.

But after a few weeks, I found that Wu Jifu gradually became cheerful, and he was also very active in his studies, and his class situation had made great progress than before. I have carefully observed that all these changes are inseparable from his communication with his parents. The original reason is that he often communicates with his parents in the notebook.

Every day, he will write down his feelings and learning situation at school in his notebook, including happy things and unhappy things, as well as difficulties and contradictions encountered at school. However, his parents analyze and communicate his feelings for one minute in their notebooks every day. Sometimes the figures are few, sometimes they hit the floor, but most of them are positive and encouraging. In any case, encourage children to study more and take part in class and school activities. It is with the help and encouragement of his parents that Wu Jifu gradually became cheerful, enthusiastic and positive, and was more willing to participate in this class and integrate into the group.

When the vice president of a British beer company was on a business trip in South America, he received a fax from the headquarters, asking him to go to Jamaica on his way back to discuss business with the manager of a local liqueur export company. But the problem is that he doesn't have a business visa to Jamaica, so he wants to apply for one temporarily, and time is too late. Therefore, he had to come to Norman Ray Airport in Kingston as a tourist. At the passport control point, the immigration officer judged that he was on a business trip from the work log and letters in his wallet, so he was not allowed to enter the country. He repeatedly told immigration officials that he was only here for a short rest and then returned to London. This is barely allowed to enter the country. As soon as he settled down in the hotel, he called the wine exporter.

Just after the phone call, an immigration official came and said that he came here for business and didn't get the proper visa. He was told that he would be closely monitored by the relevant parties, and once he was found to be engaged in commercial activities, he would be immediately deported and fined heavily. For two days, there was always a policeman beside him, like a shadow. He had to pass the time like a tourist. It seems that this trip can only waste time and money. But before he left, he made a deal with the exit under the nose of the police. The hotel has a swimming pool, and there is a bar next to the swimming pool for guests to have a drink and have a rest. The onlookers saw him sitting in front of the bar drinking with a young girl in a bikini and chatting with bartenders one by one. Who knows the waiter dressed as an exporter and the young girl was his secretary.

Classic communication case article 6 Xiao Jia is an employee of the company's sales department. He is easy-going, does not like to argue, and gets along well with his colleagues. But some time ago, I didn't know why Xiao Li in the same department always had a hard time with him, and sometimes he deliberately criticized others. He also deliberately asked Xiao Jia to accompany him to do work tasks, and even robbed several old customers of Xiao Jia.

At first, Xiao Jia thought they were all colleagues, so it was no big deal. Bear with it. However, seeing Xiao Li so arrogant, Xiao Jia got angry and sued the manager. The manager criticized Xiao Li, and since then Xiao Jia and Xiao Li have become absolute enemies.

Case review:

What Xiao Jia encountered was a common problem at work. In a period of time, colleague Xiao Li's attitude towards him has changed greatly, which should arouse Xiao Jia's vigilance and pay attention to whether there is anything wrong. However, Xiao Jia just kept on forbearing. This kind of forbearance is not a good idea. More importantly, communicate more.

Xiao Jia should consider whether Xiao Li has some ideas and misunderstandings, which leads to his poor attitude towards himself. He should communicate with Xiao Li actively and sincerely in time, for example, asking Xiao Li if he did something wrong and embarrassed him. Nobody likes to make enemies with others. Perhaps the misunderstanding and contradiction between them disappeared through timely communication at a relatively shallow time.

But as a result, when Xiao Jia couldn't stand it, he chose to complain. In fact, it can't be wrong to explain something to the supervisor. The key is how to deal with it. Xiao Jia, the head of the department and Xiao Li made the same mistake here, that is, they did not insist on "focusing on things, not people", and the director was too hasty and did not play its due supervisory role. His criticism aggravated the contradiction between them. The correct way is to solve the misunderstanding and contradiction between the two sides and strengthen the communication between employees to deal with this matter. I think the result will definitely be much better.

Each of us should learn to communicate actively, sincerely and strategically, so as to resolve many avoidable misunderstandings and contradictions in our work and life.

A few days ago, on a business trip, a client company had a pet shop in front of it and saw a puppy in it. After some bargaining, he bought the puppy and took it home.

In the evening, I called my second sister and told her that I bought a Bomei. She was very happy and immediately asked the dog what color it was, how old it was, and was it cute? In the evening, my sister called to ask me about my recent situation. The dog barked when I answered the phone. As soon as she heard a dog barking on the phone, she asked if it was dirty and bitten. Have you been vaccinated? ...

The same is the understanding of a dog, but different people's reactions are really very different. Second sister likes dogs since she was a child, so when she hears dogs, she will definitely draw a picture of a cute puppy in her mind. The elder sister's reaction is to care about whether the dog will bring us any trouble, and a picture of "dirty and vicious dog" will emerge in her mind.

Case review:

It seems that different people have very different concepts and understandings of the same thing. The same is true in our daily conversation and communication.

When you say a sentence, you think you may have made it clear, but different audiences will have different reactions, and their understanding may vary widely, and even be interpreted as the opposite meaning. This will greatly affect the efficiency and effectiveness of our communication.

Different people have different understandings of the same thing. When we communicate, we need to know each other's feelings carefully and really communicate with our hearts.

Classic communication case 8 Andy just graduated from a prestigious school with a master's degree in management. He is the manufacturing manager of a large enterprise. Andy reformed the manufacturing department as soon as he took office. Andy found it difficult to feed back the data of the production site in time, so he decided to start from the production report. Drawing lessons from the production reports of multinational companies, Andy designed a perfect production report, from which we can see any details in production.

Every morning, all the means of production will be put on Andy's desk in time. Andy is very happy and thinks that he has got the first-hand production data. A few days later, a major quality accident occurred, but it was not reflected in the report. Andy realized that the data in the report was randomly filled in.

For this matter, Andy has held many meetings to emphasize the importance of filling out the report carefully, but each meeting can play a certain role in the first few days. But after a few days, it returned to its original state. Andy can't figure it out.

Classic communication case Article 9 A factory in Jiangsu, a factory in Guizhou, a factory in Northeast China and a factory in Beijing want to introduce ring lamp production technology, and the output of each factory is different. An import and export company in Beijing is one of the agents. Knowing the plans of the other three companies, they joined forces on their own initiative, held a meeting in Beijing, and proposed joint foreign affairs, unification and negotiation. The three companies found it meaningful and agreed to unite. Company representatives convened four companies to prepare for negotiations.

According to market research, there are two Japanese manufacturers of ring lamps, one in Europe, some have been to China and some have had technical exchanges with them. After the first round of negotiations between import and export companies and foreign businessmen, the negotiations were suspended. Foreign businessmen take the initiative to find familiar factories to negotiate directly, which makes the factories feel happy and more direct. Moreover, the conditions for foreign businessmen to negotiate with factories are more flexible and favorable than those of companies.

Some factories saw that it didn't do them much good, so they offered to quit. Some foreign businessmen deliberately refused to quote a unified price, but also directly contacted the factory that wanted to close the deal, invited the factory representatives to dinner, and arranged separate meetings. The factory thought it was good for them, and everyone came. The representative of the import and export company knew and persuaded the factory, but the factory wouldn't listen. So the last four companies went their separate ways, and the joint foreign negotiations failed.

Classic communication case article 10 Wang Lan is a typical northern girl. She can clearly feel the enthusiasm and frankness of northerners. She likes to be frank and always wants to tell everyone what she thinks. It is precisely because of this feature that she was very popular with teachers and classmates during her school days. This year, Wang Lan graduated from a university in Xi with a major in human resource management. In order to realize her dream, she resolutely went to Guangzhou to apply for a job alone.

But after a week's internship in the company, Wang Lan was in trouble.

It turns out that the company is a typical small family business, and the key positions in the enterprise are basically held by the relatives of the boss, which is full of various nepotism. In particular, the boss arranged for his eldest son to be the temporary supervisor of Wang Lan, who is mainly responsible for the company's R&D work and has no management concept at all, let alone human resource management concept. In his eyes, only technology. Most importantly, as long as the company can make money, nothing else matters. However, Wang Lan believes that the more he does this, the greater the space for him to develop his abilities. So, on the fifth day in the company, Wang Lan took his proposal and went to the office of his immediate superior.

Manager Wang, I have been in the company for almost a week. I have some ideas I want to talk to you about. Do you have a minute? Wang Lan went to the manager's desk and said.

Come on, Xiao Yang, I should have told you a long time ago, but I've been stuck in the lab recently and forgot about it.

Manager Wang, an enterprise, especially an enterprise in the rising period, must work hard on management if it wants to develop continuously. I have been in the company for almost a week. According to my current understanding of the company, I think the main problem of the company lies in the unclear definition of responsibilities; Employees' autonomy is too small, which makes employees feel that the company lacks trust in them; The formulation of employee salary structure and level is arbitrary, lacking scientific and reasonable basis, and the fairness and incentive of salary are low. Wang Lan began to tell Manager Wang one by one according to the outline he had listed in advance.

Manager Wang frowned slightly and said: These problems you mentioned do exist in our company, but you must admit the fact that our company is profitable, which shows that the system currently implemented by our company is reasonable.

However, the immediate development does not mean that it can be developed in the future, and many family businesses are defeated in management.

Ok, so do you have any specific plans?

Not yet, these are just my thoughts, but if I get your support, I think it's only a matter of time before I make a plan.

Then go back and make a plan first and put your materials here. I'll have a look first and then give you an answer. After that, Manager Wang's attention returned to the research report.

Wang Lan really felt the disappointment of not being recognized at this time, and she seemed to have predicted the result of her first suggestion.

Sure enough, Wang Lan's proposal sank into the sea, and Manager Wang seemed to have completely forgotten it. Wang Lan was lost in confusion. She doesn't know whether she should continue to communicate with her superiors or simply give up the job and find another development space.

Article 1 1 in the classic communication case, Manager Liang has been employed for less than one year, and his work performance has been appreciated by the supervisor, and his professional ability and management performance have been affirmed by everyone. Under his careful planning, some long-delayed projects in R&D province are being actively implemented.

Vice President Li is in charge of the work of the department and found that Manager Liang worked overtime almost every day after he arrived at the department. He often came to see Manager Liang the next day, and the sending time of the email was more than 10 the night before, and then he even saw that another email was sent at 7: 00 that morning. Manager Liang always leaves at the latest when this department is off duty. 1 arrives at his post. However, even when the workload is tight, other colleagues seem to leave on time and rarely accompany him. It is also rare to see Manager Liang communicate with subordinates or supervisors at the same level.

Vice President Li was curious about how Manager Liang communicated with his colleagues and subordinates and began to observe his communication style. It turns out that Liang intends to explain the work of his subordinates by email. Unless necessary, his subordinates also reply to work progress and ask questions by email. He is rarely asked to report or discuss in person. So are other colleagues. E-mail seems to be regarded by Manager Liang as the best communication tool for cooperation with colleagues.

Recently, however, it seems that everyone has begun to react badly to Manager Liang's communication method. Vice President Li found that Manager Liang's subordinates gradually lost centripetal force to the department. Apart from not cooperating with overtime, they only carried out the assigned work and did not take the initiative to put forward plans or problems. Other senior executives don't take the initiative to go to Mr. Liang's room to talk every year like when he first arrived at the department. He just nodded politely when everyone met. The discussion at the meeting was also business-like.

While smoking in the stairwell, Vice President Li met another manager, Mr. Chen. He asked the small supervisor and Mr. Liang that they both worked very hard and probably didn't pay much attention to things outside of work. Vice President Li didn't ask any more questions.

On this day, Vice President Li happened to pass by the door of Manager Liang's room and heard him on the phone. The discussion seems to be related to manager Chen's business scope. He went to see manager Chen, who happened to be on the phone. After listening to the conversation, Vice President Li confirmed that two managers were talking. Then he went to manager Chen and asked him what was going on. Obviously, the offices of the two supervisors are next door, so why not just walk over and talk? It was a telephone conversation.

Manager Chen replied with a smile: This call is from Manager Liang. He seems to prefer to discuss his work by phone rather than face-to-face communication. Manager Chen tried to talk in Manager Liang's room instead of communicating face to face. Manager Chen either ended the conversation in the shortest time, or his eyes were still staring at the computer screen, forcing him to leave quickly. Manager Chen said that after several times, he would rather communicate by phone than let others feel too enthusiastic.

After understanding these situations, Vice President Li talked to Manager Liang, who felt that. Efficiency should be the ideal goal. So he hopes to meet the job requirements in the most time-saving way. Vice President Li told Manager Liang from the experience of an experienced person that work efficiency is important, but good communication will definitely make the work go smoothly.