Market Analysis With the rapid development of social economy and culture, people are moving from a subsistence type to a well-off type. Advocating human nature and fashion, and constantly shaping personality and charm have become people's pursuits. Therefore, the jewelry culture that conforms to the times shows strong development momentum and an increasingly wider market, and there is a broad profit margin in jewelry sales. According to a survey of China's women's jewelry market by my country's authoritative institutions, the per capita share of my country's women's jewelry market is less than 5%, while Japan's is 98.2%, Thailand's 68%, Hong Kong's 54%, Singapore's 48%, Malaysia's 47%, and The consumption rate of women's products is increasing at an annual growth rate of 19%. Experts predict that by 2005, the share of women's jewelry in China will increase to more than 55%. China has a population of 1.3 billion, and more than 600 million are women. If every 10 people have one piece of jewelry, more than 6,000 pieces are needed. Women have become the main consumer group, and they need fashion products that meet their spiritual needs, but the professional fashion consumption economic circle is still blank. Fashion accessories allow women to release their beauty, and the beauty complex allows women to donate generously. Women on the street are looking for fashion accessories everywhere, but they are scattered and there is no established professional economic circle for women's fashion. The woman's helpless sigh struck and touched the nerves of merchants and investors.

To choose the right brand and product, find a brand jewelry that has been put on the market and occupies a certain market share for chain operation (franchise) to win the greatest business opportunities. The reasons are as follows: 1. These products have a complete spectrum. There are many varieties, and there is a certain market for advertising, which can satisfy consumers of different levels, occupations, ages and nationalities to a certain extent. 2. Because the design of these jewelry itself has its own style and unique characteristics, and the jewelry is also in sync with the world's popular elements, it has attracted many beauty-loving women in the market. 3. Incredible creativity and whimsical styles are the crystallization of the minds of professional designers. The brand effect is outstanding and the product has high added value. 4. These products usually use carefully selected materials, are carefully crafted, and are affordable. It is very different from ordinary rough handmade products. 5. The manufacturers of these products generally have strong capabilities, so their products are updated relatively quickly, which can always stimulate consumer desire and thus increase customer return rates. The investment budget determines the investment amount based on the terrain and store size. The initial investment for a store of 10 to 20 square meters is about 20,000-40,000 yuan, and the initial investment for a store of 20-40 square meters is about 40,000-60,000 yuan. If you start in a downtown area, the cost of the same area will increase by 30%-40%. Especially for some stalls in better locations, the cost will be higher, but the return on investment will also increase accordingly. The monthly rent of a store is about 1,200-2,000 yuan, and 2-3 workers are usually enough. The per capita salary is about 800 yuan/month, water, electricity and miscellaneous expenses are about 500 yuan/month, and the total industrial and commercial taxes are about 800 yuan/month. The total monthly operating investment is about 5,000 yuan. Benefit Analysis Judging from the current market conditions of jewelry, a product can generally generate a profit return of 3-8 times. Assume that the daily turnover of a 15-square-meter store is 300 yuan, the monthly operating investment is 5,000 yuan, and the monthly net profit is about 5,000 yuan. You can also get rebate sales incentives at the end of the year. Marketing suggestions 1. Brand jewelry chain stores can be located in towns or urban areas where there is a lot of traffic during the day or night. They can also set up special counters in large supermarkets and shopping malls, or set up wholesale counters in some wholesale malls. 2. During the opening period, publicity and planning work should be carried out in a timely manner. Although the brand store itself has a certain degree of popularity, it still needs to print some leaflets and distribute them or post them in residential areas and various units and colleges. Banners can also be made and hung in conspicuous places on the street. , go deep into the corners of consumers’ lives. 3. Young men and women are the most fashion-conscious consumer groups with the most purchasing power. You can do a little advertising on the brand, and the business card effect and style of the brand itself can firmly attract them. 4． The decoration style is standard and conspicuous, which strengthens the emotionality and contemporary nature of the brand, making the signboard a free advertisement. 5． Promotional activities can be carried out appropriately during holidays to stimulate customers' desire to buy and increase sales. You can also make some accumulated consumption refunds to attract young people. 6. When appropriate, you can also create some membership card tracking services, which can not only deliver the latest news to consumers, but also fix your own customer sources.