The core data of this paper: the market size of organic fertilizer in China; Competition pattern of organic fertilizer market; Market size prediction of organic fertilizer
General situation of industry
1, definition of organic fertilizer and product classification
Organic fertilizer is a part of recycling and reusing nutrients in agriculture. According to the definition provided by the standard "Organic Fertilizer NYT525-202 1", organic fertilizer refers to carbon-containing organic materials whose raw materials mainly come from plants or animals and are fermented and decomposed. Its functions are to improve soil fertility, provide plant nutrition and improve crop quality.
Organic fertilizer and chemical fertilizer have their own characteristics, and the main differences are summarized as follows:
2. Main classification and utility analysis of organic fertilizers
Organic fertilizers are widely available, so there are many types. According to the source of fertilizers, organic fertilizers can generally be divided into the following categories:
Industry development policy background
At present, the national level attaches great importance to the healthy and orderly development of the organic fertilizer industry. Relevant departments actively formulate and constantly improve the fertilizer industry policies, and introduce policies to adjust the fertilizer market order from the aspects of organic fertilizer output, utilization rate, application mode, raw material structure, product quality, tax rate of operating enterprises and import and export tax rate of products, so as to promote the healthy development of the organic fertilizer industry. At present, the domestic organic fertilizer industry has entered a period of accelerated development:
Industry chain analysis
The upstream of China's organic fertilizer industry chain is mainly composed of animal husbandry, agricultural waste and industrial domestic waste, among which animal waste, straw and seaweed are the main raw materials of organic fertilizer. Organic fertilizer in the middle reaches can be divided into straw fertilizer, manure fertilizer and humic acid fertilizer, etc. In the downstream application scenarios, it can be divided into distributor-market distribution mode and e-commerce platform mode, and finally transported to the hands of relevant planting units:
In China's organic fertilizer industry chain, the upstream is mainly composed of animal husbandry groups and urban sludge treatment enterprises, such as Datang Animal Husbandry and Zhongke Bolian. In the middle reaches of organic fertilizer production, Meihua Biotechnology Group Co., Ltd., Fufeng Group and Genli are enterprises with relatively superior technical level in the organic fertilizer industry. In the downstream distribution, live e-commerce delivery and e-commerce platform are the main online sales links, but most of the sales share is delivered and sold through offline farmers' dealers.
Current situation of industry development in China
1, Analysis on the Output Scale of Organic Fertilizer Industry in China
(1) Analysis of market supply capacity of organic fertilizer industry in China.
According to the output of main organic fertilizers in China, the total output of organic fertilizers in China has exceeded 50 million tons at present. With the continuous promotion of the zero-increment policy of chemical fertilizers, preliminary statistics show that the output of organic fertilizers in China reached 55 million tons at the end of 20021year.
(2) Analysis of market supply level of organic fertilizer industry in China.
The main enterprises in the organic fertilizer industry in China are Genliduo Biotechnology Co., Ltd., Weifang Zhonghe Organic Fertilizer Co., Ltd., Angel Yeast Co., Ltd., etc. Among them, the products independently developed by Genliduo Science and Technology New Fertilizer account for over 80%, forming a product matrix of 9 categories, 10 brands and10 varieties.
2. Analysis of demand scale of organic fertilizer industry in China.
The following will analyze the demand characteristics of the organic fertilizer industry from the aspects of demand range, demand fluctuation and downstream channel characteristics as follows:
According to the statistics of the National Bureau of Statistics, in 20 17, the cumulative application area of organic fertilizers in China was more than 500 million mu (vegetables, fruit trees, sugar cane, Chinese herbal medicines, tobacco, grain, etc.). According to the information released at the summary meeting of the 13th Five-Year Plan, in 2020, the overall use area of organic fertilizers in China will reach 578 million mu, and the application area in 20021will be further increased to 606 million mu.
According to the information provided by the rural planting network and the rural agriculture department, the normal application amount of organic fertilizer is per mu 100-200 kg. Looking ahead, based on the amount of organic fertilizer used per mu120kg, combined with the soil scale of organic fertilizer application in China, it is calculated that the application demand of organic fertilizer in China has reached 72.77 million tons in 20021year.
3, China organic fertilizer industry market size and volume calculation.
In 20021year, the application amount of organic fertilizer in China was about 72.77 million tons; In terms of price, combining with the average price of straw fertilizer and livestock manure fertilizer, it is concluded that the overall average price of organic fertilizer is mainly at the level of 10 10 yuan/ton. Under this caliber, the market scale of organic fertilizer industry in China reached 73.5 billion yuan in 20021year, with a compound growth rate of 4% in the past five years.
Analysis of industry competition pattern
1, competition pattern of industry enterprises
Looking forward to combining the revenue scale of organic fertilizer business of major enterprises in organic fertilizer industry in China and the business types that enterprises mainly focus on, and by comparing the development status of enterprise technology scale, this paper summarizes the current competitive pattern distribution of enterprises in organic fertilizer industry in China. On the whole, there are no enterprises with obvious scale advantages in the industry at present, and Meihua Biotechnology Group has certain comparative advantages in all aspects:
2. Analysis of regional competition pattern
According to the information provided by Qicha Cat, the main competitors in China's organic fertilizer industry are mostly concentrated in Shandong and Beijing, among which leading enterprises such as Jin Zhengda and Giant Bio are located in Shandong. In addition, many small and medium-sized organic fertilizer enterprises are mostly gathered in Shandong, Anhui and other places, which has formed a certain agglomeration effect:
Analysis of industry development prospect
20 15-202 1 year, driven by the country's vigorous promotion and application of organic fertilizer, domestic enterprises accelerated the expansion of organic fertilizer production capacity and output. Under the background of frequent supporting policies such as "the 14th Five-Year Plan of National Agricultural Green Development", the development of China's organic fertilizer industry will enter the fast lane. It is predicted that the market size of China's organic fertilizer industry will reach nearly 78 billion yuan in 2022 and 1092 billion yuan in 2027, and the five-year compound growth rate will be maintained at around 7%.
For more research and analysis of this industry, please refer to Foresight Industry Research Institute's Forecast and Analysis Report on Production and Marketing Demand and Investment of Organic Fertilizer Industry in China.