It is said that women's money is easy to earn, and most clothing manufacturers and businesses put their main energy into the women's market, while the men's market has been neglected. Many foreign manufacturers aim at this blind spot in the mainland market and seize the market vigorously. Through investigation, they think that modern men are under greater pressure, and because of men's shopping psychology, they have a clear goal when they enter the mall and are unwilling to waste a lot of time looking for what they want to buy. Therefore, opening up centralized and convenient special places for men has been adopted by many shopping malls, which can be seen from the popularity of special men's underwear stores, such as the "Neiku" men's underwear store in Hangzhou.
The investment in men's underwear stores is not much, mainly pavement, decoration and first purchase payment. There are some differences in the price of pavements in different places, but generally it can be started at 50-100000 yuan. You can choose to join a chain store or open your own shop.
It is very important to open a men's underwear store and choose a brand. At present, there are two main types of men's underwear popular with domestic men. One is everyday, characterized by comfort, elegance and implication, mainly made of pure cotton fabrics. The other kind is sexy underwear with exaggerated modeling. Britain's Forbidden and Taiwan Province's Looksee have a wide range of brands, including home, sports, avant-garde and other series, with prices ranging from 50 to 500 yuan, especially Looksee, which has hundreds of brands. Domestic popular brands such as Yi Er Shuang and San Qiang are also popular.
Because of the specificity of the target customers, the location of men's underwear stores is very important. The key points of site selection are: quiet in the middle of the noise and convenient transportation. Although "popularity" is very important, you don't have to choose the main road with a lot of people. Too "prosperous" lots are not conducive to attracting customers into the door, but the traffic must be convenient. It is best to choose a store in a relatively mature business district, and there are relatively many communities and apartments around. The area is15-25m2, and it doesn't need to be too big. The address should be clearly described and easy for customers to find, so that there will be no invalid publicity. Some people choose the corner or counter of the shopping mall. The overall style of the store is simple and tidy.
The main consumers of men's underwear stores are fashionable and avant-garde young men, but there are also many middle-aged people. In addition, women also account for a large proportion of the total tourists. "Neiku" and other specialty stores have a series of preferential measures specifically for female buyers, and the effect is good. But it's better for the clerk to be mainly male, and male customers will feel more convenient to communicate with them.
Baby souvenir specialty store b
According to the statistical announcement issued by the fifth national census, there are 70 million infants aged 0-3 in Chinese mainland, including10.9 million in cities, and about17.5 million newborns are born every year. According to the data of relevant survey companies, the maternal and child market in mainland China has a market scale of about 80 billion yuan every year. As one of the sub-markets, baby souvenirs have a broad market prospect.
The family planning policy has made the "6+ 1" family model universal, and the "little emperor" has undoubtedly become the focus of family consumption. According to statistics, the average consumption level of baby souvenirs in provincial-level cities reaches 300-500 yuan, and some families far exceed this standard.
At present, the popular baby souvenirs on the market include: fetal writing brush, lanugo painting, hand and foot show, etc. Lanugo painting combines the charming and lovely image of the baby with the animal cartoon, and then uses its fetal hair to make handicrafts by weaving and embroidering. Hand-foot show is to print the children's little hands and feet, pour them into a solid model with polymer materials, and match them with various cartoon graphics and parents' greetings. The fingerprints and palm prints of the children on the screen are clear and recognizable, which is of great significance for family commemoration. The production technology of these products has become increasingly mature, and the prices vary according to the different materials.
If you choose to join, this business has simpler technical requirements and is more suitable for first-time entrepreneurs. The initial investment is not much. Take the investment standard of a store in Wuhan as an example, it can be opened for 50,000 yuan.
Such stores are generally chosen next to large hospitals (especially women's and children's hospitals), and it is best to have large communities nearby, so as to facilitate centralized market promotion. It is better to recruit salesmen and distribute brochures in one-on-one marketing mode. For example, when a salesman meets a parent with a baby, he can start with "haircut" instead of making souvenirs, such as "the baby is really cute, but the hair is a little long" to narrow the psychological distance with the parents; The best time to distribute information to the hospital is between 6: 00 pm and 7: 00 pm. At this time, it is the time for pregnant women to eat and visit their families, and the success rate will be higher. However, we must be careful not to disturb the rest of pregnant women so as not to be offensive.
Only by adopting high-quality and preferential services can we create a word-of-mouth effect. Word-of-mouth is very powerful. If you want to win more customers, you must first provide more convenience for customers. For example, free on-site service can be provided in established areas; Accumulated consumption can provide goods and services of certain value to a certain extent; You can also contact pediatricians to provide free baby-care consultation for target customers ... All these can improve customers' trust in products and loyalty to businesses.
In addition, because ordinary stores do not have the direct conditions for directly processing and making lanugo painting and fetal brushes, customers are most concerned about whether the used fetal hair will be mixed with other things or mixed with others'. Therefore, we must strictly manage the process, numbering, sealing and archiving can allow customers to participate, and at the same time promise the credibility of products.
Secai consultancy studio c
Everyone has an innate color, that is, a natural body color. If the color of clothes conflicts with the natural body color, the skin will appear unhealthy yellow-green or gray-yellow, and people will look tired and face defects will be more obvious. Proper color matching can make people look shiny, ruddy and full of life. In the 1980s, color consultants have risen abroad and become popular rapidly. When the pursuit of quality of life has become the goal of more and more people, how to make good use of color, beautify life and improve the quality of life has become an indispensable life skill for modern people, and color consultants have also emerged.
Color consultation is based on the theory of "four seasons of color", which scientifically corresponds to human body characteristics such as skin color, hair color and eye color, so as to find the most suitable color group for different people and complete the harmonious and unified collocation of clothing and makeup and personal natural conditions. At the same time, the color consultant also finds the most suitable style according to the customer's appearance, shape, personality and professional characteristics, and provides a full set of best style guidance from clothing, shoes and hats to accessories.
At present, color consultants usually need to obtain the qualification of color consultant from Color Me Beautiful, and provide services including personal color diagnosis, style diagnosis, best makeup guidance, shopping guidance, wardrobe arrangement, home color design, commodity color matching and layout display design, and dress art lectures. Because color consultation has not been popularized, many people find it difficult to accept higher prices. It is best for color consultants to subdivide their services and charge corresponding fees for different services.
As for the publicity strategy, according to the financial resources, we can choose TV advertisements, newspaper advertisements and other means, but it is better to hold on-site activities. Through practical collocation guidance, customers who accept services become "living advertisements". This means of communication is more acceptable to the target customers. For customers who have received services, they should keep in touch, and membership system can be adopted. As long as customers who spend money can become members and participate in various activities for free.
"simulation doll doll" specialty store d
Children who lack brothers and sisters will inevitably feel lonely. A kind of simulation doll "simulation doll" made according to the child's own appearance was launched in Guangzhou in 2005, which attracted the attention of Yangcheng children. Merchants in many big cities have also taken a fancy to this business opportunity.
Unlike Barbie dolls, simulated dolls are more personalized, because they are made in imitation of the "little master" and have the following characteristics: first, they can entertain and educate; Second, the concept is unique, which allows children to enter the children's paradise with the simulated dolls; Third, the image is realistic and pleasant, because it is made according to the child's own appearance; Fourth, keep up with the trend, and introduce internationally fashionable clothes, toys and accessories for children to enjoy every year. The main consumers of Mabao are1-14-year-old children, and the products are mainly divided into two specifications: one is "Baby Mabao" aged from half to two years old, with a size of 20 inches; The second type is "Baby Treasure" of 3-12 years old, with a size of 23 inches and retail prices of 1280 yuan and 1380 yuan respectively. The high-end positioning of "Mabao" determines that its products can't be operated in the conventional mode of channel wholesale and terminal over-the-counter retail, but must be launched in the form of image franchise stores, so the location of stores is very important. For example, the "Mabao House" in Guangzhou is located at the junction of the old and new urban areas of Xiaobei Road in Yuexiu District, adjacent to Yuexiu Park and Children's Activity Center with many tourists. On one side, there are many high-grade commercial buildings and residential buildings in the new urban area, where senior white-collar workers gather. On the other side of the old city, there are richer local residents. Soon after its opening, it attracted a large number of target consumers, which proved that site selection had a great influence on the speed of information dissemination.
The production of "simulated dolls" is not complicated. First, the facial and physical features of "small customers" are photographed with a digital camera, and their preferences, personality characteristics and play orientation are registered and filed. Then, according to the requirements of customers, the manufacturing scheme and the combination scheme of accessories such as clothing, ornaments and daily necessities are designed, and then the relevant procedures are handled by the manufacturing center to let customers "adopt" back. "Simulation doll" is specially made and can only be sold once. However, like his young master, the "simulated doll" will produce a series of consumption, such as all kinds of popular clothes, articles, small furniture, vehicles, etc. If it is damaged, it needs to enter the "simulated doll hospital" for professional technicians to "treat" and "recuperate". Each "simulation doll" will generally have a play period of more than 10 years. Therefore, in order to get a steady stream of consumption returns, professional and high-quality services with family colors are very important. For example, regular telephone calls; Timely provide some game schemes beneficial to physical and mental health and intellectual development; Regularly hold various game activities in children's palaces, children's parks, primary schools, kindergartens and other places to improve children's cognitive ability and interest in toys; Preferential policies are implemented for repeat customers, such as buying children's clothes and accessories, VIP cards, etc.
Paper house: There is also a gold house E in paper.
This is an era of advocating leisure and DIY, and the "paper house" that can provide both at the same time is naturally welcome.
Paper house is a Philippine brand. The storefront provides a quaint and comfortable environment, teaches customers to learn paper art for free, and only charges corresponding material fees. After finishing, customers can take their works away. The main paper arts are made of raw materials such as Yunxuan paper, hand-made paper, colored wave paper (corrugated paper) and Taiwan Province rattan. These materials are imported from abroad or Taiwan Province, which are not easy to stick to dust, and there are about 30 to 40 colors. Without sun exposure and rain,1-2 years will not change color. The sale of these paper products is the main profit point of paper houses.
The most prominent business feature of paper houses is the "origami DIY" suit. Every customer who comes to the paper house for consumption wants to finish all kinds of exquisite shapes by his own hands. The service staff of the small shop teach paper art technology free of charge and provide scissors, carving knives, glue and other production tools.
At the same time, a variety of paper art classes are carried out in the paper house, which expands the business content and provides customers with a variety of choices. Because the positioning of origami DIY is leisure, the business hours are generally 1 1:00 in the morning to1:00 in the evening. Most of the people who study paper art are girls and housewives who like handcraft and decorate their living space by themselves. On the eve of Christmas and Valentine's Day, many boys also come to fold roses or make stereoscopic projection paintings for their girlfriends. Many children also like origami activities. Therefore, the customer level is quite wide.
Although paper art is taught freely and openly in paper houses, it is not so easy for someone to copy these paper arts and do this business. Although technology can be learned, raw materials are imported from abroad or Taiwan Province, and if the channels are not suitable, the cost will be high. Moreover, the head office of Paper House in the Philippines will continue to introduce new products, so that the paper art will always be innovative, which, to a certain extent, also prevents the follow-up of "clones".
Pet portrait gallery f
Pets have become family members to some extent, and services for cats and dogs are becoming more and more subdivided. Taking a photo of a pet is an example. How hot is pet photo? An example can prove this: in 2003, the price of "pet art photos" was once refreshed, and 500 yuan money could only take 16 photos, even more expensive than "baby art photos".
Investment conditions: a pavement of about 20 square meters, with a simple studio and photographic equipment. Shop locations can be selected near parks, public squares and pet hospitals to facilitate "borrowing light".
Personal conditions: A good pet photographer, in addition to excellent skills, must also understand the knowledge related to pets, be familiar with each species, know every most valuable part of their bodies, and even know the skeleton map of most pets. Foreign pet photography started in the 1960s, and after decades of accumulation, it has now formed a mature market, with a group of master professional pet photographers. However, pet photography has not yet formed an industry atmosphere in China.
Pricing reference: the price of a single photo can be between 30 and 60 yuan, and an album can be set at 200-1000 yuan. At the same time, you can consider printing photos on cups or putting them in key chains. On the one hand, it can improve product categories, on the other hand, it can also increase profit points.
Promotion method: at first, you can send several photos to the intended customers for free, and if they want to shoot or make a large number of albums, they will be charged extra. You can also increase orders through pet websites and customer word-of-mouth. Some websites have "pet beauty pageant" activities, which can make you famous by taking photos of pets for free.
Professional "chat bar" g
Nowadays, people in the workplace are under great pressure. They are depressed but unwilling to talk to their families because they are unwilling to pass the pain on to them. Go to Internet cafes and bars? These occasions may not be suitable for everyone. In view of this market, Zhang Meiying, Zhengzhou opened a service project with "chat" as the main business and catering as the shop, named "chat bar", which has been quite popular since its opening.
The "Chat Bar" storefront 100 square meters, with elegant environment, properly placed flowers and potted plants, and when melodious piano music plays, guests will naturally relax.
Mode of operation: customers bring their own chat friends, "Chat Bar" provides certain services, and charges service fees by station; Or "Chat Bar" can provide customers with chatting friends and other services at the same time, and charge chatting friends service fees and Taiwan fees. Recruit some high-quality "chat friends" from the university campus and the society in the way of "basic salary+business commission", and they can have a "* * *" with the guests. On this basis, she launched "customer self-service", that is, customers can choose what specialty and characteristics they want to chat with, according to their own wishes. In the third month, the business of "Chat Bar" made great progress again.
Zhang Meiying's propaganda method is also very unique. First of all, with a famous evening talk show of a radio station in Zhengzhou, I will be a guest in the show, and send a message in the program: I will give the free service of "Chat" to the listeners who listen to the show and have the opportunity to pour out their emotional stories on the phone within a time limit. This program is a platform for listeners to talk, and its positioning is quite similar to that of "Chat Bar". Its listeners and participants are also potential customers of "Chat Bar". This move really worked, and a group of listeners became guests of "Chat Bar" one after another. The second trick is to use newspapers for free publicity. As a new thing, "chatting" will naturally attract the attention of the media. Zhang Meiying telephoned the local media one by one. When reporters heard the news, "Chat Bar" appeared on the pages of several newspapers. The third trick is even better. In order to let customers release their emotions to the greatest extent, she launched a free service: set up a special chat room in the "Chat Bar", allowing them to doodle on the snow-white wall at will, and keep all the contents as a souvenir. As soon as this service was launched, customers left "handwriting" on the wall, with messages, blessings and confessions ... Many people became repeat customers of "Chat Bar".
Then, for some high-quality single white-collar workers, "Chat Bar" has launched a more flexible management mode, "Chat with friends". Register some customers with chat needs, make key recommendations according to their respective chat needs, form a pair, and charge them AA after receiving the service. This practice not only makes up for the shortage of specially hired chat friends in "Chat Bar", but also saves costs for customers.
After the first month, "Chat Bar" broke even. In the second month, I made a net profit of more than 4000 yuan!
City "Bubo" boutique h
Bobo is the most fashionable group in modern cities after hippise and yuppies. They have a high degree of education and high income, and they are elites in the modern new economic society, but they yearn for free and detached "consumption enjoyment" in leisure and spiritual life. Their consumption characteristics are shown in two aspects: they attach great importance to the "texture" of materials; Believe in "spin a thousand pieces of silver, all of them come back!" within the affordable range.
Now some small shops specialize in Bubo people's business, selling exquisite cups, slippers, ornaments and other daily necessities. These supplies are expensive, an ordinary pottery cup costs tens of dollars, but Bubo people are still willing to buy them.
First of all, operators should have a "cloth wave" vision. Only in this way can we communicate with customers, understand and guide their needs.
Secondly, the decoration of Bubo boutique is simple and lively, and the location is very critical: 1) The rent should not be too high. Boutiques don't sell necessities such as food and clothing, and the market segmentation is very narrow, so the quantity will not be large, so the rental cost shared on each commodity is relatively high; 2) the location should be quiet. Bubo people's values determine that they don't like to "get together"; 3) The store itself and the surrounding environment should be graded.
Third, the classification of goods should be fine and tasteful. "Bubo" is actually a way of life and a kind of consumption with special taste covering the field of mass consumption. A single store can't involve too many kinds, but you can choose a certain kind of market segment. The commodity itself must be exquisite and first-class. For example, cups, generally, only about 10 out of 100 cups are fine products, so you must find this 10. Many shopkeepers go to Hongkong, Taiwan Province and other places to choose the source of goods to ensure the quality. Finally, the maintenance of customers should be refined. Ensure that the shopping atmosphere is free and leisurely, and eager to sell and bargain loudly should be avoided.
"Animation" Store I
Since "The Star Lost of the Saint", "Slam Dunk Master" and other animation works entered China, comics seemed to get hot overnight. These elegant, simple and pure cartoons suddenly become the hottest stunner. Opening an animation game accessories store, finding a way to commercialize from the comic world, does not require large investment and has no technical threshold, but it has an increasingly broad development prospect.
plan
Initial investment: about 350,000 yuan.
★ Purchase money: Before opening a store, you need to know the market situation, that is, the most popular animation games and game machine models at present, and then analyze and locate the goods. The initial purchase price is about 20,000 yuan.
★ Equipment investment: one-time investment such as facade decoration and TV equipment (for customer card test and machine test) is about120,000 yuan.
★ Business items: selling game cards and game accessories, animation character models, game strategy manuals and other animation game-related products; ★ Provide modification and upgrade services for game machines.
★ Monthly income: The net profit from the sales of animation and game related products is about 30%. According to the normal average level, anime shop's monthly product sales revenue is about120,000 yuan.
★ Monthly expenditure: Rent: There is no doubt that most of anime shop's main customers are young people. Therefore, it is best to choose the storefront around the school (such as next to the college students' apartment). Renting a 2050-square-meter facade in these areas where young people circulate frequently, plus utilities and other expenses, generally costs about 2000 yuan per month.
★ Personnel salary: Generally, anime shop will have the service of refitting and upgrading game machines, which requires hiring a specialized technician, and the salary is about1000-1500 yuan.
★ Advertising expenses: anime shop needs to do some advertising, so it is necessary to create a business atmosphere and create a strong popularity. Average monthly 200-300 yuan. I'll teach you a trick: you can try to cooperate with various associations in the university. For example, if you go to a school club to advertise, the advertising cost will not be very high, but the advertising effect is very good.
★ Tax: The tax rate is almost the same as that of general operating stores, about 5%.
★ Profit: The gross profit per month is about 20,000 yuan, and after deducting various expenses, it is the monthly net profit.
procedure
The procedure for opening anime shop is very simple. You only need to bring photos and ID cards to register with the industrial and commercial bureau and the tax bureau.
Tips
To open anime shop, we must keep a young and playful heart, and anime shop's business must follow the trend. What games are popular among players, we must sell products related to them. You can know the latest trends of popular games by reading some special animation magazines (such as King of Painting), and you'd better do some market research to get the most direct and rapid game market information. Only in this way can your store not lag behind and always sell the most cutting-edge and best-selling products.
Automobile accessories store j
The surge in private car ownership has led to the continuous warming of auto accessories. Many motorists (especially female car owners) are willing to spend hundreds or even thousands of dollars to decorate their cars. A considerable proportion of car owners want to have a beautiful and personalized car. There are many business opportunities to be explored in automobile accessories stores. There is a great market demand for perfumes, dolls, steering wheel covers and cushions.
How to invest in auto accessories stores? Service is very important, try to create a warm feeling for customers, because customers have higher requirements for service nowadays.
Investigation of investment place: Before investing, it is necessary to carefully analyze whether the area or the lot is suitable for opening auto accessories stores, including investigating whether similar stores have been opened before to avoid repeated investment; Must take into account the number of cars in the location, whether the number of cars can be allowed to open stores here; Then it is to investigate the consumption power of car owners and analyze the level and salary level of car owners; There is also the characteristics of consumers. If many of these people are conservative in consumption or don't care about consumption, investors should think twice and invest only when they are most sure. Generally speaking, automobile accessories stores will generally choose roads and areas with convenient transportation and many intersections, which is more convenient for customers to drive directly to the store to buy and attract customers' attention to the greatest extent. Personalized and fashionable shops in downtown areas will also attract many cool-loving families to buy. In short, choose carefully and compare carefully.
Investment method: open a shop independently or choose to join a chain? For those who have a thorough understanding of the market, it is a wise move to open a small shop with personality and freedom. However, for those investors who are just involved in automobile accessories stores, it is more wise to join a brand store without full assurance, which not only solves the worries about the source of goods, but also saves some advertising.