A few years ago, through the "Immigration+Offshore Trust", Zhang Yong and his wife's Haidilao shares with a market value of about 654.38 billion yuan were all under the protection of the common law system (offshore trust), and eventually returned to Singapore where overseas income was not taxed, becoming the new richest man in Singapore.
Previously, Mr. and Mrs. Zhang Yong had been deliberately concealing their Singapore citizenship and deliberately transferring assets through Singapore under the guise of China's national brand. Actually, it started at 20 12.
It doesn't mean that these so-called rich people who earn money can't immigrate, but they should show their position in a relatively open environment. It's not that they are Singaporean citizens on the one hand, but that Haidilao is a brand of China on the other, which really makes people feel like flies. When talking to the waiters in Haidilao, they said that your boss has become a Singaporean. Do you think it is sincere that you still serve so deliberately?
In fact, Zhang Yong's immigration action was a big mistake. Now more and more people don't want to eat in Haidilao. Coupled with the recent lack of weight, the kitchen hygiene is extremely poor, and some sea fishermen are increasingly going to empty buildings.
Seeing that Zhang Yong and his wife tried their best to emigrate, Haidilao's business income dropped by 90% last year alone. Without income, what taxes can we plan? Therefore, this business behavior of losing a cow in order to drink one more glass of milk is actually very stupid.
Without national feelings, Haidilao can only catch the moon in the water, and the big loss of 960 million is an example.
Minions should know the story of Antai.
The loss of Haidilao this year is mainly caused by the sharp drop in income. Of course, there are other reasons, and I will tell you one by one.
1. Due to the epidemic, the income dropped sharply.
This is the biggest reason. The sales revenue of Haidilao in the first half of 2020 is less than one billion yuan in the first half of 20 19. In 2020, the catering industry was hit hard. Not only has the income of many catering enterprises in Haidilao dropped sharply, but the reasons are well known. Many small restaurants even closed directly. Haidilao is seriously affected by the epidemic, especially hot pot, which pays attention to lively reunion. It is still not suitable after the epidemic situation has stabilized, and it can only return to normal after the epidemic situation has completely disappeared.
2. Homogeneous service has lost its advantage.
There is nothing unique about the food in Haidilao. Its biggest core element is service. Per capita consumption 100 yuan is really cost-effective to get so many services.
However, the service can be imitated, and now many hot pot restaurants also provide very intimate services, which makes the dimension reduction blow that Haidilao once formed disappear. Meanwhile, some services are exaggerated. For example, birthday wishes will embarrass people who celebrate their birthdays. This exaggerated way of blessing is actually not acceptable to everyone.
When the service has no advantage, the taste of food becomes the biggest competition point, but this is not the characteristic of Haidilao, or even its weakness. The popular hot pot now is Chongqing Sichuan old hot pot. The taste of Haidilao is obviously not as good as that of such a shop.
3. Negative news keeps coming.
I have heard a lot of negative news about Haidilao, such as unsanitary dishes, insufficient weight and price increase during the epidemic. For a super-large restaurant chain like Haidilao, a little negative news will have a great impact, and the media can easily find a place to make a fuss.
The most difficult thing for large enterprises is management. In the past, small dishes could be made by hand, but it is impossible to cover everything when they are big. The quality of executives and their managers has become very important. There is a reason why a century-old enterprise can last for a long time, and the management ability of the management team will be more and more revealed when the enterprise grows bigger and bigger.
4. The label of national brand has been torn off.
Zhang Yong, the boss of Haidilao, and his wife have been naturalized in Singapore before. This is their freedom, which is understandable. However, they are still playing the brand of national brand, which is a problem of fishing in the sea.
China people attach great importance to friendship and honesty. When people learn that Haidilao's boss is no longer from China, they will feel cheated when they talk about the democracy card. Once I went to dinner with a friend, when I chose which hot pot restaurant to eat, my friend made it clear that I didn't want to go to Haidilao because the boss was Singaporean. In fact, for many people who don't have much demand for the taste of hot pot, sometimes it's just a moment's thought where to eat.
If one in ten people give up fishing in Haidilao because of the nationality of Zhang Yong and his wife, they will lose 10% of their income; Two out of ten people lost 20% of their income.
5. Poor performance after going out to sea
A few years ago, Haidilao opened a hot pot restaurant abroad, but its performance was not good. Not only can it not be compared with the popularity in China, but even the level of other Chinese restaurants has not reached. It seems difficult for foreigners to accept hot pot when it goes abroad, whether it is the dimension of taste or the dimension of healthy diet.
The loss of Haidilao is caused by internal troubles and foreign invasion. The catering epidemic of 202 1 will eventually pass, and the business performance of Haidilao will recover, but it will not be so easy to return to the heyday of previous years.
It's not delicious, but it's just a good publicity. I don't want to go after watching it several times.
I won't go there again because the waiter in Lamian Noodles poured Lamian Noodles on me and put him back in the pot!
What good can such a speculator do?
The impact of the epidemic, coupled with the price is not close to the people, the dishes are flashy!
Zhang Yong went to Singapore.
Companies operating offshore trusts have more or less some legal problems and are afraid of settling accounts after the autumn.
Prepare the cicada to shell. ...