The main function of CRM is to help enterprises better manage customer relationships, thus improving sales performance. To improve the sales level, it is necessary to improve the sales management efficiency of enterprises, and more importantly, to improve the skills and quality of sales personnel and office efficiency. At present, most enterprises are applying CRM customer relationship management system to help enterprises solve sales business process management problems and help salespeople share the pressure.

The main functions of CRM include the following three aspects:

salesautomation

The SFA of CRM can help you improve your sales performance and get more income. It can make your sales behavior more automated, help you get rid of repetitive operations, and focus more on finding clues, placing orders and maintaining customer relationships.

Big data analysis CRM has its own business opportunity analysis and forecasting system. Based on the current situation of the market and competitors, it adopts the most advanced big data analysis technology, which can help to find new business opportunities in the market, integrate the customer resources of online and offline channels of enterprises, tap potential target customers and help enterprises achieve a big breakthrough in performance.

marketing automation

CRM customer relationship management software can effectively plan marketing activities, conduct direct mail sales, track marketing expenses and optimize the development process of potential customers.

customer service and support

CRM provides many functions of customer service and support management (desktop help), such as service support (fault notification), Q& etc. A (knowledge base), service support distribution and upgrade based on workflow rules, easy to deploy online service support, and help solve customer problems quickly. In addition, CRM allows customers to send their requests to the designated e-mail address and automatically convert their e-mails into service support.

Service support and quality assurance; A can make the organization's customer service support process smoother and integrate sales and service support in the same system. Integrating sales and pre-sales support management can help organizations solve customer problems faster, thus improving customer satisfaction and loyalty and increasing opportunities for cross-selling and secondary sales.