On April 20 1 1 2008 13, the "China Green Citizen Action-10699969 Launching Ceremony and Green Public Welfare Ceremony" sponsored by china green foundation was held in the Great Hall of the People. Lin Wenyi, Vice Chairman of Chinese People's Political Consultative Conference, Chairman of the Central Committee of Taiwan Alliance and Consultant of china green foundation; Jia Zhibang, Deputy Director of the National Greening Clerks' Association and Director of the State Forestry Administration; Zhu Lieke, Deputy Director of the State Forestry Administration; Wang Zhibao, Chairman of china green foundation; Yang Jiping, Vice Chairman and Secretary-General of china green foundation; Zhuo Rongsheng, representative of the United Nations Environment Programme in China; Shen Guofang, editor-in-chief of World Knowledge Publishing House and former spokesman of the Ministry of Foreign Affairs; Ma Zhengqi, member of the Standing Committee of Chongqing Municipal Committee and executive deputy mayor; Sun Guangtian, deputy mayor of Dalian

With the support of Ministry of Industry and Information Technology, Ministry of Finance, State Taxation Administration of The People's Republic of China, State Forestry Administration and other departments, three major telecom companies, China Mobile, China Unicom and China Telecom, have successfully launched 10699969 mobile phone greening public service short message donation code. More than 600 million mobile phone users all over the country can directly make public welfare donations for greening the motherland at any time through 10699969 SMS code. China green foundation specially hired Jane Zhang, a famous singer, as the ambassador for the promotion of planting trees by SMS. With "China Green Citizen Action" as the brand platform and "people think that greening is responsible" as the promotion concept, the citizen SMS donation tree planting plan was carried out in depth.