Since ancient times, there has been no escape from the word "profit", especially in today's society. What career do you want to say is the most profitable, besides stars, it is the industry in online celebrity. The usual industry in online celebrity is not what it used to be. A few years ago, online celebrity was not in our mind, but now more and more people have become online celebrity. Live broadcast with fire, cooking and dancing are all common. How many netizens have made a fortune by bringing goods?
Online celebrity, such as Viya and Li Jiaqi, had already stepped into the entertainment circle, and every time they came to their live broadcast room, the big coffees were also first-line stars. Not to mention online celebrity Simba, who also invited Aaron Kwok and Carina Lau before, shows how high his position is. However, it is also risky for online celebrity to bring goods. Simba's "fake bird's nest" has caused a lot of noise. Many netizens bought it because they trusted him, but they were cheated in the end.
After the incident, his practice also aroused the bad feelings of netizens. As a live carrier, you have to be responsible for your goods, and consumers will only buy your products if they trust you. In order to stop punishing Simba, the platform banned his account for more than three months and fined him more than 900,000 yuan. I thought that Simba would be silent because of this, but I didn't expect that he would return again after 100 days, and his popularity was still very high.
Recently, Simba returned with his team in a high profile, perhaps because of the previous "fake bird's nest" incident, which made him make up his mind and decided to turn over a new leaf. Simba stood in the open space with online celebrity's team. Everyone confessed their mistakes to the camera and sincerely apologized to the consumers. As a leader, he said a lot of heartfelt words, very positive energy, and changed his old style.
Not only that, Simba knelt down in public to show his determination and begged everyone to trust him again. This time, he will never let everyone despair. The attitude is quite sincere, but the center of his live broadcast has caused controversy again.
It is reported that there is a road in the center of Simba's live broadcast, which is the only way for people to go to work and go to school. In order to broadcast live better, Simba closed the road with a group of security guards, fearing that citizens would leave the country when passing by, which would affect the effect of his comeback.
However, many citizens are very angry. Since everyone is waiting for work, what right do you have to block the road? At first, everyone thought that the construction was ahead. Later, when asked, they realized that there was a online celebrity broadcasting live in front. This incident became more and more troublesome. Finally, Simba responded that it had been reported in advance and the road was closed only after approval.
Some netizens feel that since he has gone through the process of filing and the relevant departments have approved it, it is understandable to close the road. However, another part of netizens said that I can't bear it. Why should a small online celebrity say that the road will be closed if it is closed? Why should everyone make way for him?
But even if such a mistake happened just after his comeback, it did not affect Simba. It is reported that the first live broadcast after his return to work reached 2 billion, which is really surprising. Although word of mouth has been affected before, it seems that it has not hit him hard, and many consumers choose to trust him.
Online celebrity's industry is more like bubbles and fast food, which come quickly and roll over quickly. To survive in this industry for a long time, you must first have your own talent and spread something positive, such as Li Ziqi, which is a good example.
It's not online celebrity that netizens feel ill, but online celebrity who swindles everyone and makes malicious hype. If Simba can correct his mistake this time, will you still support him?