2. Provide market research, research and forecast according to the requirements of advertisers, and formulate advertising strategies.
3. Put forward advertising suggestions and all kinds of advertising-related consultation to advertisers.
4. Provide advertising planning, design, production and planning for advertisers.
5. Design a unified corporate image and identification system for advertisers.
6. Contact the media and provide media strategies and advertising implementation plans.
7, the implementation of the advertising program.
8. Investigate, detect and evaluate the advertising effect.
Extended data:
Scale management
As early as 1950s, a survey conducted by American advertising companies showed that the expansion of company scale meant the increase of profits. Since 1980s, there has been a trend of great merger of advertising companies in modern advertising industry, which has made the scale of advertising groups bigger and bigger.
Leading the wave of merger is Saatchi Brothers (Saatchi &; Sacchi). 1984, the turnover of the top five advertising companies in the world accounted for 10% of the global advertising turnover, reaching1565438+200 million US dollars.
By 1989, the top five advertising groups in the world accounted for 20% of the global advertising turnover, reaching $60,353.2 million, and the share of large advertising groups in the world advertising industry is still on the rise.
Personnel flow system
In foreign countries, the employment of advertising companies keeps a certain proportion with the company's turnover. The number of employees employed is closely related to the size of the company and the advertising business represented by the company.
In the United States, the size of advertising companies is divided into three levels, namely, small advertising companies, medium advertising companies and large advertising companies.
Companies with turnover less than 1 100 million dollars belong to small advertising companies; 1 billion to 500 million dollars belongs to medium-sized advertising companies; More than 500 million dollars belong to large advertising companies.
The annual salary of the president of 654l3008+0987 Lexus Advertising Company is about $3 million. From 65438 to 0988, the Saatchi brothers, the top executives of the Saatchi advertising company in Britain, each received a basic salary of about 500,000 pounds. The basic annual salary of the chairman of WCRS Company is about 250,000 pounds.
References:
Baidu encyclopedia-advertising company