Sand table training is to lead students into a simulated competitive industry, and the students are divided into groups to establish a number of simulated companies, and practice the management and market competition of simulated enterprises in actual combat, so as to improve managers' thinking ability and find new solutions in the process of operating simulated enterprises for 3-4 years. After each year's operation, students reflect on the success or failure of decision-making, analyze the strategic gains and losses, sort out the management ideas, expose their own misunderstandings, and effectively improve the comprehensive management quality through many exercises of adjustment and improvement.

Advantages of sand table simulation training:

Sand table simulation training is very interactive, which can arouse students' interest in learning, make them in a state of high excitement, make full use of a series of learning means such as listening, speaking, learning, doing and correcting, open all the sensory functions that can be mobilized, form a deep memory of what they have learned, and can quickly practice and apply the management ideas and methods they have learned in practical work. In the sand table simulation training, students are no longer getting boring concepts and theories, but extremely valuable practical experience and deep understanding and sentiment.

Sand table actual combat simulation, nine steps of course training:

First, set up a simulation company

First of all, students will set up a simulation company as a group, register the company name, set up a management team and participate in the simulation competition. The group should divide the functions according to the different characteristics of each member, elect the first general manager of the simulated enterprise, and establish the organizational vision and mission objectives.

Second, hold a business meeting

After the trainees have a basic understanding of the macro-economic environment and industry characteristics of the simulated enterprise, the general managers of each company organize business meetings to make business decisions in this period according to the company's strategic arrangements, and formulate various business plans, including: financing plan, production plan, fixed assets investment plan, procurement plan, market development plan and marketing plan.

Third, the analysis of the business environment

The strategy of any enterprise is formulated according to certain environmental conditions. Sand table training course sets a full-dimensional external business environment, internal operating parameters and market competition rules for simulated enterprises. The purpose of environmental analysis is to find out the potential factors that have great influence on the survival and development prospects of enterprises from the recent major events in environmental factors, and then scientifically predict their development trends and find the favorable opportunities and main threats contained in the environment.

Fourth, formulate a competitive strategy

According to their own market forecast and market research, each "company" formulates and adjusts its corporate strategy based on the principle of maximizing long-term profits. The strategic contents include: corporate strategy (grand strategic framework), new product development strategy, investment strategy, new market entry strategy and competitive strategy.

V. Speech by Functional Manager

Managers of various functional departments have deepened their understanding of management through substantive participation in management, realized the harm of short-sightedness in management, established a development concept of being responsible for the future, and built up a sense of strategic management from the depths of their minds, which has significantly improved the effectiveness of management.

Sixth, communication between departments

Through intensive team communication, fully experience the charm of interactive feedback, systematically understand the relationship of enterprise internal value chain, and realize the importance of breaking narrow departmental division and enhancing managers' overall awareness. Deeply understand the importance of building a positive organizational culture.

VII. Annual financial settlement

After the first phase of operation, the students fill in the financial statements themselves, take stock of their business performance, conduct financial analysis, improve the scientific and accurate management through digital management, and understand the logical relationship between business results and business behavior.

Eight, operating performance report

After taking stock of the operating results, each company held a final summary meeting around the operating results, and the general manager reported on his work, seriously reflecting on the management work and strategic arrangement of each operating link in this period, as well as teamwork and plan implementation. Summarize experience, learn lessons, improve management, and improve students' grasp of market competition and understanding of enterprise system operation.

Nine, lecturer analysis comments

According to the operating conditions of each company at the end of the period, the lecturer deeply analyzed the success or failure factors in the operation of each company, put forward guiding suggestions for improvement, and made a case analysis and explanation for the * * * problems existing in this period. Finally, according to the course arrangement step by step, the lecturer leads the students to learn important knowledge content, so that the previous management misunderstandings can be exposed, the management concepts can be sorted out and updated, and the ability of market insight and rational decision-making can be improved.

Experience: "learning in happiness", the experience in the form of games is a kind of value in itself.

Cognition: "learning through participation" can quickly realize the transformation from cognitive mode to attitude until behavior is improved.

Reflection: "learn from mistakes", constantly discover your own strengths and weaknesses, and constantly adjust, so as to quickly apply it to practical work.