Bookstore brand bookstore knowledge classroom directory The main function of bookstore is the difference between online bookstore and traditional bookstore. How to decorate bookshelves in bookstores? The management skills of bookstores The brand ranking of bookstores The main function of bookstores is 1 to spread ideas.
Various classes, political parties, social organizations and even schools often use publications as an important means to spread their ideas and opinions. Judging from the history of modern bookstores in China, in the 1960s of 19, the Qing government set up official bookstores in Jiangsu, Jiangxi, Zhejiang and other provinces 10 to print some collated and carefully revised ancient books, with the aim of promoting Confucianism and maintaining feudal rule.
/kloc-At the end of 0/9, Kang Youwei and other reformists set up Xue Qiang Bookstore in the capital and published books on reform, which was suppressed by die-hards such as Empress Dowager Cixi. At the beginning of the 20th century, the democratic revolutionaries headed by Dr. Sun Yat-sen set up bookstores such as Today's Mirror Bookstore, East Mainland Bookstore and National Studies Society, and issued a large number of anti-Qing books such as Revolutionary Army and Violent Return, which made ideological preparations for the Revolution of 1911 that overthrew the imperial system of the Qing Dynasty. After the founding of People's Republic of China (PRC), the bookstore industry has developed unprecedentedly, which has contributed to the promotion of Marxism-Leninism, Mao Zedong Thought and the construction of socialist spiritual civilization.
2. Popularize culture
Bookstore is an indispensable link to popularize scientific and cultural knowledge. The key measure to popularize culture is to set up education, and the textbooks needed for various educational undertakings should be supplied by bookstores. Since 1980s, China's state-owned bookstores have issued more than 2 billion textbooks every year, accounting for more than 1/3 of the total book sales in China. Bookstores all over the country widely distribute scientific and technological books and academic, cultural and literary books, which have played an important role in promoting economic and cultural construction and improving people's cultural level.
Step 3 contact readers
Bookstores are the link between authors and editors and readers. "Familiar with readers, familiar with books" and "finding readers for books and finding books for readers" are the important functions of bookstores to contact readers. Be able to reflect readers' needs, opinions and comments on books to the publishing department in time, and introduce publishing information and its publishing intention to readers.
Many bookstores contact and unite a large number of basic readers and record their professional needs, mailing addresses, telephone numbers, etc. In the reader contact card. Keep in touch with these readers every time you read a new book. Readers will try their best to find, find and deliver books they urgently need. Large bookstores often hold reading reports and new book conferences, invite authors to give speeches or talk to readers, and sign books for readers.
4. Promote publication
Bookstores have a wide network of contacts, are familiar with the market and master all kinds of complicated sales situations. They are sensitive to whether the variety, quantity, price and time of books can meet the market demand. They can feed this information back to the publishing department in time, which will make the books published by the publishing house more marketable, shorten the book publishing cycle, speed up the capital turnover and create better conditions for the expansion and reproduction of books.
Differences between online bookstores and traditional bookstores 1 Different operating conditions. It can be said that online bookstore has become a craze and trend of book consumption. Online bookstores can save consumers time and money, and they can buy the books they want comfortably with the help of computers. It captures the psychological characteristics of the largest number of book consumers, and constantly improves and develops the online bookstore industry. Therefore, the dilemma faced by traditional bookstores in the face of such a big competitor is also worrying.
Compared with online bookstores, traditional physical bookstores are a miserable business, and many individual bookstores and even private bookstores are facing the dilemma of bankruptcy. Because online bookstores have a great discount on book prices, the normal discount is 67% off, and the lowest discount is 87% off. And the online bookstore has a perfect query system, which is convenient for selection and does not require readers to go out. It also provides home delivery service, which traditional bookstores can't do. In addition, the online bookstore has less operating expenses and does not need to pay high rent, lighting, air conditioning and other expenses. For traditional bookstores, it has strong competitiveness. Ultra-low book prices are the bane of traditional bookstores. All these have led to the difficulties in the operation of traditional bookstores, and these difficulties will continue to plague them. Therefore, traditional bookstores must find a way out of the predicament.
2 The brand effect is strong, the advantages and disadvantages are different, and the purchase channels, the purchase environment and after-sales service are large. Most physical bookstores in China were established earlier, and some bookstores have been deeply rooted in the hearts of the people. So it has a great influence on many people emotionally. In addition, large bookstores in first-tier cities have brought more choices to local people, especially professional books. The shortage of online bookstores provides space for the further expansion of traditional bookstores.
Most traditional bookstores adopt the mode of chain operation, and you can directly query the specific location of your physical store online. Customers can check the specific location of the bookstore online, and then go directly to the bookstore to buy their own books, thus avoiding customers' worries about the security of online payment. Although it is very popular to buy books online at present, the lagging delivery service of online bookstores is the bottleneck of the development of online bookstores. In addition, the distribution scope of online bookstores cannot be popularized due to geographical restrictions, and the fast delivery service of online bookstores cannot be well realized in relatively remote places.
Traditional physical bookstores have an objective advantage that online bookstores cannot achieve, that is, physical stores can enjoy the quality services of bookstores on the spot. Customers can really feel the bookshelves and bookshelves. They can appreciate and browse the books in the books and learn about the details and related information about the books. This sense of reality and visibility can provide a warm, safe and friendly atmosphere for readers to buy books, which can directly stimulate readers' desire to buy books and continue to pay attention. At the same time, in the physical bookstore, readers can check the content and binding quality of books on the spot.
The physical bookstore is directly visible to people, which increases readers' psychological security. If they are not satisfied with the books, they can return them directly, which is highly reliable. In contrast, the periodicity of the online bookstore's book return program makes many readers feel troublesome and inconvenient to operate. For many small online bookstores, they are worried about security and credibility.
For a long time, many traditional bookstores have been windows for people to deepen their knowledge and understand new information. However, with the continuous development of reform, people's concept consciousness has been developing forward. People are no longer limited to the contents of books, but only learn about domestic and foreign information from externally accessible media. Therefore, the single book sales model of physical bookstores is somewhat backward and the degree of marketization is low. It can't track the market information in time, understand the changes of consumer demand, and can't satisfy modern people's thirst for knowledge and information.
In physical bookstores, it is difficult to see the discount of online bookstores 10 yuan, 5 yuan or even 1 yuan. Because of its own characteristics, online bookstores have obvious advantages in book prices, which brings great pressure to traditional bookstores. This information is lacking in traditional bookstores. Even loyal customers can't know the discount and pre-sale of new books in bookstores at the first time, which causes a certain time lag and delays the pre-sale of books.
Traditional bookstores are no longer open 24 hours a day, and can no longer meet the needs of many modern people's fast-paced life. In the online bookstore, buyers can inquire about any bookstore through the network, whether it is located at home or abroad. As long as they enter the corresponding title, they can search dozens of related information in a short time, including the introduction and price of the book. Due to the lack of all-weather service in traditional bookstores, the advantages of free search in online bookstores can be fully reflected.
Bookstore opening steps 1, fund preparation
Although the investment in opening a bookstore is not large, it also needs some expenses, such as storefront, purchase, taxes and fees. If the funds are not enough, you can appropriately reduce the area cost of the storefront to avoid affecting the purchase progress because of financial problems. I suggest you calculate your personal savings before opening a store and choose a suitable store according to your ability.
2. Determine the main attack direction
Plan the main direction of the bookstore before opening a store. Students are the majority who like to visit bookstores. Although there are adults, there are few customers. So, you have to decide whether you want to open a bookstore for students, adults, the elderly or women. Does your bookstore focus on comprehensive categories, one or more categories, newly published bestsellers or special prices, etc. All need to be considered in advance.
3. Location selection
The quality of location often determines the quality of future business. When the main attack direction is determined, the site selection will be much easier. Bookstores with individual venture capitalists are generally small in scale, and mobile passenger flow and fixed passenger flow are very important. Therefore, it is best to choose places with more people around the community or university area, such as stations, fast food restaurants and theaters, with stable community readers as the backing. Bookstores in university areas try to avoid too many bestsellers, and books that are too academic near office buildings will not sell well. If you open a professional bookstore near the relevant place, you will get twice the result with half the effort.
4. Name verification of industrial and commercial bureau
After the store site is selected, the District Cultural Committee where the bookstore is located will send someone to look at the address, and then go to the Industrial and Commercial Bureau to approve the name. Can operate individual industrial and commercial households, sole proprietorship enterprises, partnerships and limited companies.
5. Apply for a shop opening permit
Go to the District Cultural Committee in the area where the store is located to jointly review the store opening certificate, and bring the certificate issued by the District Cultural Committee to the Press and Publication Bureau to apply for the bookstore business license.
6. handle industrial and commercial registration.
Go to the industrial and commercial bureau for capital verification, registration, business license and industrial and commercial registration.
7. Tax registration
After preparing the business license, relevant contracts, articles of association, agreements, bank account certificates and other materials, go to the local tax authorities for tax registration.
8. start business
After all the documents are processed, you can start your business. Before opening, we should also set a reasonable price and do a good job of publicity. After opening, we should also pay more attention to the purchase channels, inventory and book placement, so as to run the store well.
How to arrange 1 and signboards in bookstores
Signs are important to every store. When decorating, you can design the signboard according to the business orientation of the bookstore. In order to attract customers, it is best to take dark tones as the main body.
2. Lighting equipment
The lighting effect in bookstore decoration is very important. If the light is too bright or too dark, it will make the reader's eyes very tired. Therefore, the illumination design of the lamp should be within the normal range, and customers will be more comfortable reading after reaching the brightness. Of course, the illumination in the rest area and reading area of the bookstore is different, so we should choose the way of alternating cold and warm light.
3. Bookshelf
Bookshelves are an important part of bookstore decoration. You can't save money in this part. It is best to choose wooden bookshelves, which can make the bookstore more friendly. Don't exaggerate the color of the bookshelf. Bookshelves with log tones can make customers' hearts more relaxed.
4. Ceiling
If you want to save money, you should pay attention to the choice of cost-effective keel. The ceiling can be made of mineral wool board, which is not only affordable, but also some lines are all hidden in the ceiling after renovation, which can make the bookstore more beautiful. Consumers can choose suitable materials according to their own needs.
5. Windows
Showing in the window is another simple and easy way to attract customers, but in order to avoid the accumulation of direct books, the window should be transparent and can show that people in the bookstore enjoy reading comfortably.
6. Style
Bookstore decoration is more suitable for simple style. We should try our best to get rid of redundant decoration and put simplicity and practicality in the first place, so that the whole space looks open and tidy and the space is quiet. However, it should be noted that if it is a children's bookstore, the simple style is not very attractive.
7. color
Colors can give architectural character, red and yellow warm colors create a vivid and warm space, blue and blue cool colors make the room cool and calm, and neutral colors such as black and white give people a peaceful impression. The quietness revealed by the bookstore from the bones should be created by cool tones and neutral tones. When designing, you can choose one or two colors to lay the quiet tone of the bookstore, and then decorate it with other colors to make the space more vivid. Pay special attention to avoid using warm colors or mixing multiple colors.
Bookstore bookshelf type 1, wooden bookshelf
The materials of wooden bookshelves are solid wood, plywood, wood core board, wood grain board and so on. , made of processing, coated with paint or surface mount materials, rich in soft texture. The common form of library is vertical and oblique L-shaped bookshelf, which is convenient for readers to consult books and has different specifications.
2, single column
The so-called single-column bookshelf means that the single-column metal on both sides bears the weight of books on each partition horizontally, and each bookshelf is 90cm long, which can be used alone or arranged continuously. Generally speaking, the height of the bookshelf is more than 200cm, and the top will be connected with tie rods to ensure safety.
3. Complex column types
Multi-column means that there are two or more columns on both sides of the bookshelf, which bear the book load transferred by the horizontal partition. However, in order to enhance the appearance, the sides and top of the metal multi-column bookshelf are pasted with wooden boards.
4. Stacked bookshelves
In order to make full use of the limited space to store a large number of books in the stacks, it is a good method to apply the durable characteristics of steel materials to provide stacked shelves with display books. However, different countries have their own bookshelf specifications. For example, in the United States, a laminated bookshelf is 2280mm high and each floor is divided into 5~7 sections. In European countries such as Britain, the clear height of each floor is 2250mm, the width of one partition is 200mm, and the width of columns is 50 mm..
5. Dense bookshelves
Dense shelf is a movable bookshelf made of metal, which is characterized in that the axial direction (longitudinal direction) of the bookshelf is perpendicular to the track direction. The other is made of wood, and the axial direction of the bookshelf is parallel to the track direction. Many audio-visual rooms in domestic libraries use it to store audio-visual materials.
6. Sliding dense bookshelves
Using the guide rail to slide the dense rack can be divided into manual and electric forms. Two bookshelves are fixed, and the middle bookshelf is guided by the guide rail of the base, which is one of the ways to effectively use limited space to store a large number of books.
The first step of bookstore management skills: investors should make a comprehensive analysis of themselves, such as financial strength, personal reputation and management experience.
Step 2: Choose a good brand to join the bookstore. As we all know, a good brand has great influence in the market, and has a fixed source of customers and market, which is a skill you must master in how to run a bookstore.
The third step: professional site selection evaluation. Before choosing the location of the bookstore, entrepreneurs should analyze the local market around the franchise stores and the consumption level and habits of consumers to further ensure the feasibility of the bookstore. Generally speaking, the bookstore should be chosen next to the school, where there is a large flow of people in the community.
Step 4: Keep expanding business. When an investor runs a bookstore, he can add some value-added services while mainly operating books, such as providing coffee and various drinks for consumers and increasing your profits.
Step 5: Place the books carefully. For many readers, it is hoped that they can find the books they want in time in large bookstores. So different books will have different effects. When placing books, operators should try to put books with similar colors in different varieties, leaving at least 5 to 10 cm behind each row of books, so that readers can see what they are looking for at a glance.
Step 6: Profit follows the "Sanqi Law". Running a bookstore should make 30% of books create 70% of profits. This principle is not immutable, and the specific profit should be determined according to the specific situation.
Step 7: Books should be comprehensive. Investors should consider the needs of every consumer as much as possible when buying goods, so as to ensure that readers can get everything they need to enjoy reading here.
Step 8: Promote in due course. Investors can use membership cards to retain customers or use discounts. The life cycle of books is getting shorter and shorter, and many bestsellers often have only one or two months' effect in the market. Operators should try not to accumulate a large amount of inventory, and then they can implement some preferential activities, such as buying three for one, half-price books and so on.
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