Inadvertently, a meaningful activity has come to an end, and we usually learn some knowledge of being a man. What kind of summary will you have at this time? So what is a good activity summary? The following is a summary of the activities of credit information publicity I collected (5 general articles), welcome to share.
Summary of Credit Information Publicity Activities 1 In order to further broaden the depth and breadth of credit information publicity, improve the public's credit awareness and rights protection awareness, and promote the construction of social credit system, the Credit Information Administration organized all branches across the country to launch the fourth credit record care day in mid-June. With the slogan of "Cherish credit records and enjoy a happy life", various and informative publicity activities were carried out around the theme of "Me and my credit records"
First, relying on financial institutions to play the role of the main force of credit information publicity.
Kunming Zhongzhi organized 22 provincial-level financial institutions to carry out on-the-spot publicity activities in Nanping Pedestrian Square in downtown Kunming, and publicized the citizens by arranging publicity booths, distributing publicity materials and receiving consultation. At the same time, Kunming Zhongzhi set up on-the-spot inquiry points for personal credit reports, providing free inquiry services to the citizens. The atmosphere at the event was warm and attracted wide attention from the public.
Fuzhou Zhongzhi used the outlets of financial institutions under its jurisdiction to continuously play DV short films on personal credit information with the theme of personal credit security and confidentiality in the business outlets of commercial banks, and made lively and vivid picture publicity for bank customers, which attracted the attention of many customers and greatly improved the publicity effect.
In addition, Nanjing, Guangzhou, Chengdu Branch, Chongqing Management Department, Nanchang, Yinchuan Zhongzhi, etc. also launched financial institutions within their jurisdictions to participate in publicity activities. Financial institutions conducted credit information publicity for customers who came to handle business through various forms such as LED screens, counters and business information desks, and arranged special personnel. At the same time, they provided free credit information consulting services to enable customers to clarify the basic knowledge of personal credit information.
Two, the use of the media to carry out credit publicity, focusing on the public eye.
In this year's publicity activities, Wuhan Branch strengthened communication and contact with all kinds of media, extensively invited all kinds of media to participate in the credit information publicity activities, uniformly compiled and distributed news releases, and organized various interviews to facilitate the reports of various media. During the "Credit Record Care Day", many media such as Financial Times, Wuhan Finance, Hubei Daily, Hubei Radio, People's Daily, etc. 10 concentrated on the publicity activities in various ways, which were reprinted by many domestic media and achieved good publicity effects.
With the help of the most influential publications in the province, such as Ningxia Daily and New News, Yinchuan Zhongzhi published the relevant knowledge of credit investigation for a week in a row, answered the hot and doubtful questions of credit investigation that people were concerned about, and attracted many people to come to consult, creating a huge momentum for this publicity activity.
In addition, Jinan Branch, Hohhot, Zhengzhou, Kunming Zhongzhi, etc. also actively invited local radio stations, TV stations and newspaper reporters to participate in the "Credit Record Care Day" live activities, personally feel the atmosphere of the activities, and track and report the activities in a timely manner; At the same time, a column of credit information knowledge was set up for serialization, which formed a continuous propaganda trend, further enhanced the understanding of credit information work in all walks of life, reminded the public to strengthen credit awareness and make good use of "economic identity cards".
Third, with the help of local governments, form a joint propaganda force
The provincial branches of financial institutions under the jurisdiction of Xining Zhongzhi Organization held a grand rally in the central square with the largest population flow in Xining City. The event successfully invited Cai Hongrui, deputy director of the Finance Office of Qinghai Provincial Government, to attend the launching ceremony of the event. Nearly 200 people, including relevant departments of the provincial government and credit staff of various financial institutions, participated in the publicity activity, attracting and receiving more than 10000 people on the spot, and many local media competed for interviews.
Hefei Zhongzhi made full use of the joint meeting system of credit system construction led by the People's Bank of China, and the publicity activities won the support and cooperation of the local government and member units. The smooth organization mechanism effectively ensured the height and intensity of the publicity activities. 6. On the day of14, the leaders of the municipal government and the municipal finance office were successfully invited to participate in the publicity activities, which achieved obvious publicity results.
During the publicity activities, Xi 'an Branch and Nanning Zhongzhi actively communicated with local government departments, and posted credit information and related financial knowledge on the government financial website. Through the publicity of the government portal website, on the one hand, local government officials can better understand the credit information knowledge and effectively accelerate the pace of local credit system construction; On the other hand, ordinary people, through understanding and mastering the concepts, contents and sources of credit information of personal credit reports on local websites, have invisibly increased the attention of netizens and achieved the effect of long-term publicity.
Four, in-depth colleges and universities, rural areas, communities and other credit publicity activities.
In this year's publicity activities, Shanghai Headquarters, Chongqing Management Department, Nanchang Zhongzhi, etc. focused on giving lectures on credit information to college students in the province, distributed publicity materials to each college student and conducted on-site book donation activities, hoping that college students can make good use of financial means to develop themselves to the maximum extent in modern society, become an honest generation and become the most honest model of the whole society.
Wuhan Branch, in conjunction with the grass-roots business outlets of the Agricultural Association and the Postal Savings Bank, set up publicity in rural areas, and hired university student village officials as voluntary propagandists and consultants to carry out credit information publicity. And make full use of rural "village-to-village" radio and cable TV and other propaganda media to report and publicize the knowledge of credit investigation, which is very popular among farmers.
Fuzhou and Nanning Zhongzhi went into the countryside and went deep into fishermen's homes to explain the role of personal credit records and the significance of paying attention to personal credit records to the fishermen on the spot, so that the fishermen on the spot realized the importance of credit knowledge.
Nanjing Branch and Guangzhou Branch went deep into the community to carry out thematic publicity activities, set up an information desk on the spot to communicate with the people in the community, and distributed publicity leaflets, etc., and widely publicized the knowledge of credit investigation closely related to people's lives. The publicity activities narrowed the distance between the people and credit investigation. The general public said that through on-site consultation, they understood the importance of credit and should take care of their credit records in their future lives.
Five, combined with local characteristics, innovative forms of credit publicity.
Fuzhou Zhongzhi opened the "Glossy Credit Information Publicity" Weibo, and set up a special column of "Credit Information Encyclopedia" to open up the second propaganda camp. Through the "Credit Information Encyclopedia", we can share the credit information we need in our daily life with our visitors and friends in Weibo, which is welcomed by the majority of netizens.
Harbin Zhongzhi took advantage of the annual international trade fair held in the local area, organized a publicity team to enter the exhibition with the help of the platform of Harbin Fair, and carried out credit information publicity for more than 400 exhibitors and tens of thousands of merchants and consumers, which achieved remarkable results.
Guiyang Zhongzhi has carried out special credit information publicity in tourist attractions and ethnic minority areas, bringing credit information knowledge into ethnic minority areas and expanding the coverage and influence of credit information publicity.
According to the concentration of local ethnic minorities, Lanzhou Zhongzhi has specially produced publicity materials in Tibetan and Chinese, which are explained by Tibetan workers, and combined the "Credit Record Care Day" with the publicity of student loans from local students, which has attracted wide attention from students.
This publicity campaign not only popularized the knowledge of public credit investigation, but also made the concept of "cherishing credit records and enjoying a happy life" deeply rooted in people's hearts, further established the authority of the People's Bank of China in managing credit investigation, and expanded the social influence of credit investigation.
Summary of Credit Information Publicity Activities 2 In order to further strengthen the credit information publicity work, promote the construction of small and medium-sized enterprises and rural credit systems, and popularize personal credit information knowledge, Nanchang Sub-branch of the People's Bank of China organized the county-wide financial institutions to carry out the "20xx Credit Information Publicity Month" on September 1 Day -30. The activities are reported as follows:
First, careful organization and arrangement
Our sub-branch attached great importance to the special publicity month activities. After receiving the notice, it quickly organized the county-wide financial institutions to hold a special meeting, made unified arrangements for the activities, appointed a special person to be responsible, and made clear the publicity theme. The financial institutions in the county are required to launch a one-month "20xx Special Credit Publicity Month" in their respective business outlets from September 1 day by posting special credit information posters, playing publicity slogans on electronic screens, placing publicity leaflets at business counters, and assigning special personnel to answer questions related to credit information raised by customers at outlets.
Second, carry out on-site centralized publicity activities
On September 8th and 20th, 20xx, our branch organized the credit reporting staff of financial institutions within its jurisdiction to form a credit reporting publicity team to carry out two on-site special publicity activities with the theme of "promoting the construction of credit system for small and medium-sized enterprises and rural areas and popularizing personal credit reporting knowledge" in Chengbi Lake and Youlan Township, liantang town. The event * * * distributed more than 2,600 promotional materials, received more than 300 people's consultations on the spot, and * * * had 1500 people watching the leaflet of the promotional poster. The publicity activities were warmly welcomed by the general public and achieved obvious publicity results.
Third, relying on the platform of financial institutions, widely publicize the knowledge of credit investigation.
At the beginning of September, when the primary and secondary schools started school, the financial institutions within their jurisdiction started the campus trip of credit investigation. County ICBC, Bank of China, Nanchang Bank and China Construction Bank went to Liantang No.1 Middle School, Liantang No.5 Middle School, Liantang No.6 Middle School and Liantang No.2 Middle School to publicize credit information.
In the "20xx Special Publicity Month for Credit Information" activity, our branch organized all financial institutions within its jurisdiction to post publicity slogans and display exhibition boards at business outlets to publicize the construction of credit system for small and medium-sized enterprises and rural areas, popularize personal credit information knowledge, publicize the basic knowledge of credit reporting to the public, and introduce how to protect personal privacy and ensure information security; How to form good habits and maintain good records; How to maintain good credit and enjoy preferential financial services. By setting up a credit report inquiry desk and providing inquiry service, a good publicity atmosphere has been created.
The special publicity month of credit investigation has achieved the expected results, popularized personal credit investigation knowledge, improved the public's credit awareness and rights protection awareness, improved farmers' credit concept and credit awareness obviously, and promoted the construction of small and medium-sized enterprises and rural credit system.
Summary of Credit Information Publicity Activities: From 24th October to 30th October, 3 xxxx/kloc-0, Wuhan Branch organized a massive "Credit Information Publicity Week" in Hubei. Through establishing publicity guarantee mechanism, enriching the forms of publicity activities and innovating the carrier of activities, the publicity week was a complete success and achieved good results.
First, around the center, strengthen leadership and establish a guarantee mechanism for publicity week activities.
1. Set up an activity leading group. Wuhan Branch attached great importance to this publicity activity, and Chair Zhao Han, the president in charge, inquired about the preparation of the activity many times and put forward opinions and suggestions on the implementation of the activity. Wuhan Branch has set up an activity leading group with Director Dong Liu as the leader and the head of the investigation and statistics department or credit management department of the central branch within its jurisdiction as the member, which is responsible for the leadership, inspection and supervision of the activities. During the activities, Director Dong Liu led a team to visit Jingmen, Suizhou and other places to inspect the progress of local publicity week activities.
10 13, taking the opportunity of "one meeting and one training" in Xiaogan, the Credit Information Management Office of the branch organized a "mobilization meeting for Hubei Credit Information Knowledge Publicity Week", which was attended by bank leaders and department heads engaged in credit information work within its jurisdiction. At the meeting, the leaders of the Credit Information Management Office conveyed the spirit of the People's Bank of China in carrying out credit information publicity activities, and made comprehensive arrangements for the province's credit information publicity work. In order to strengthen the supervision and inspection of publicity activities, a steering group for publicity week activities has been set up to inspect the organization of publicity activities of all branches in the jurisdiction every day to ensure that all the work of publicity activities is not a formality or a formality.
2. Formulate the activity implementation plan. According to the actual situation, the work plan for the "Credit Information Publicity Week" in Hubei Province was formulated and issued. The implementation plan has made detailed arrangements for the publicity activities from the aspects of theme, content, activity time, activity mode and activity requirements, which is detailed, detailed and operable, providing clear ideas for the whole publicity activities and ensuring the orderly development of the activities. In accordance with the principles and requirements of the Implementation Plan of each branch, each branch has formulated its own specific implementation rules according to its own regional characteristics and actual situation.
3. Various publicity materials have been printed. In order to meet the needs of publicity week activities, publicity materials covering personal credit information, corporate credit information, the role and development of credit information were collected and sorted out. Branches distributed 1 1000 credit information posters to facilitate financial institutions to post and create a publicity week atmosphere; Each branch has printed the unified "Personal Credit Report" of the Head Office, combined with easy-to-understand publicity panels, so that the publicity content is closer to the lives of ordinary people. In addition, according to its actual situation, all branches in the jurisdiction have printed a sufficient number to enrich the Credit Information Handbook and distribute it to the public free of charge. Various forms of publicity materials meet the multi-level needs of citizens and facilitate their all-round understanding of credit information.
Two, highlight the key points, innovate the carrier, and realize the overall linkage of credit information publicity activities.
In this publicity week, we take the theme of "cherishing credit records and improving credit awareness", focus on the public, focus on personal credit reports, innovate publicity carriers, enrich publicity methods, and enhance the effectiveness and long-term effectiveness of publicity with "three combinations".
1, combining credit information propaganda with regional cultural characteristics to enrich the forms of credit information propaganda.
If we find the combination of local cultural characteristics and credit information propaganda, we can bring credit information propaganda into the lives of ordinary people in a way that people like most, with half the effort and good publicity effect. Under the guidance of the Credit Management Office of Wuhan Branch, local branches fully understand the intention of branches and highlight their own characteristics.
Zhongxiang Sub-branch of the People's Bank of China took the opportunity of the "Double Ninth Festival" large-scale temple fair to launch a publicity campaign on credit information in Ming Xianling, a place of world cultural heritage. At the scene of the publicity activities, various financial institutions have put up banners of "enhancing credit awareness" and "cherishing credit records". More than 10 credit information propaganda slogans have been hung in the scenic spot, more than 30 posters have been posted, more than 20 credit information publicity exhibition boards have been set up, and 20 publicity and consultation points have been set up, creating a warm atmosphere for credit information propaganda. More than 3,000 publicity materials were distributed, and more than 0,000 people were consulted/kloc-0, and tens of thousands of people watched the billboards.
Xianning City, Hubei Province is one of the six "Hot Springs Homes of China" named by the Ministry of Geology. China Branch of Xianning made full use of the upcoming "Xianning International Hot Springs Cultural Tourism Festival" to organize credit information personnel, distribute publicity materials in front of foreign-related key hot spring tourist hotels, and carry out credit information publicity. It also used the central electronic screen of the main venue of the tourism festival to scroll the credit information propaganda film made by the head office, which achieved good publicity results. After the publicity week, Xianning Zhongzhi will continue to publicize credit information in the local area to expand the influence of credit information work.
2, the combination of online publicity and media publicity, expand the credit knowledge publicity audience.
Publicity of credit information knowledge is an important window and means for all sectors of society to recognize the credit information work of the People's Bank of China. The Credit Management Office of the branch requires all branches to give full play to their subjective initiative, actively invite local news media at all levels, and combine online media to carry out multi-level, extensive and in-depth publicity and reporting to create a good public opinion atmosphere.
Jingmen Zhongzhi opened a special column on its popular website-"Jingmen, China", introducing credit information and answering credit information questions for netizens online, which was well received. In addition, it contacted Jingmen Evening News, launched an issue of credit information knowledge answer with the topic "Personal credit needs to be protected" and published "Questions and Answers on People's Credit Information Knowledge", absorbing typical cases of credit information from all walks of life, so as to analyze the credit problems encountered by ordinary people in a simple way.
During the publicity week of credit information, Shiyan Zhongzhi contacted Shiyan Daily, the most influential party newspaper in Shiyan, and published an exclusive interview on credit information, with "Beware: Little Neglect Infected with" Credit Stain "and" Expert Interpretation of Credit Information Regulations >: "has attracted many citizens. At the time when the Regulations on Credit Management (Draft for Comment) was open to the public for comments, two articles introduced and explained the personal credit report and the relevant contents of the Regulations on Credit Management from the simple to the deep with lively interview forms, concise text descriptions and typical fact cases, and then combined with the little knowledge of credit management concerned by the public, the topic of credit investigation was pushed to a hot discussion.
3, the combination of government-led and PBOC-led, improve the impact of credit information publicity.
The sustainable development of social credit system is inseparable from the support of local governments. Only by forming a "government-led, PBOC-led" credit information publicity model in practice can we promote the implementation of credit information publicity and improve the influence of credit information publicity.
According to the working idea of the Credit Information Management Office of the Branch, the Central Branch of the People's Bank of China held a grand opening ceremony in the People's Square of Xiangfan City in conjunction with the relevant departments of the municipal government. The mayor, deputy mayor and leaders of relevant departments of Xiangfan City attended the opening ceremony and went to the publicity site of the Central Branch of the People's Bank of China to inquire about the basic situation of the city's credit information system construction, and expressed condolences to the staff. The news media such as Xiangfan TV Station and Xiangfan Daily reported on the spot. 1 24 to 25 October, commercial banks and municipal departments set up booths in the square to publicize the knowledge of credit investigation and financial services on the spot, and more than110,000 people participated in the on-site consultation activities. At the same time, in the same venue, Xiangfan Zhongzhi also held the "xxxx Xiangfan Small and Medium-sized Project Investment and Entrepreneurship Fair", which truly implemented the credit information publicity work. Suizhou Zhongzhi Branch of the People's Bank of China held the activity of "Credit Information Knowledge Entering Campus" in Suizhou Vocational and Technical College. Zhao Jun, member of the Standing Committee of Suizhou Municipal Committee and vice mayor, attended the launching ceremony and made an important speech. At the event site, Zhongzhi and various banking financial institutions set up consultation and publicity "windows" respectively to publicize the knowledge of credit investigation through publicity banners, exhibition boards, manuals, leaflets, on-site answers, etc., and provided various financial consulting services for students at school, and distributed more than 5,000 leaflets (books).
Three, based on the industry, serving the society, credit information knowledge publicity activities have achieved remarkable results.
1, improve the public's sense of integrity. Through the one-week credit information publicity campaign, the knowledge of credit information has been further popularized in the whole society, and the influence of credit information has been expanded, so that the public can personally understand the influence of personal credit on economy, life and work, actively understand credit information, approach credit information, and form a good habit of consciously safeguarding personal credit. The public has paid more and more attention to their own credit reports. During the activity, there were nearly 50 people who only took the initiative to inquire about personal credit reports in our branch. There are more and more people who come to the door and consult by telephone to learn about personal credit report records and how to repair negative records.
2. It promotes the construction of credit information system. The publicity of credit information has further expanded the awareness of the people's bank of China's credit information system construction in society and individuals, and improved the support of all sectors of society for the construction of credit information system. The role and social influence of the credit information system have been significantly improved. Understanding credit information, understanding credit information and supporting credit information have become the knowledge of all walks of life, laying a solid foundation for effectively promoting and promoting the construction and application of the basic database of enterprise and personal credit information. The People's Bank of China has strengthened the dominant position of the credit system and further enhanced its external credibility.
3. Create an honest and trustworthy social credit atmosphere. Through the credit information publicity activities, the credit awareness of the whole society has been strengthened, and the credit morality of the public has been further cultivated. The credit culture of honor and shame in keeping promises has gradually become the basic culture and social morality in the economic activities of the public, which has been widely recognized, promoted the formation and development of the credit information market and credit culture atmosphere, and effectively improved the financial ecological environment in the jurisdiction.
Summary of Credit Information Publicity Activities On April 5/KLOC-0, Xinning County launched a "6. 14" credit information publicity campaign in Shuixi Village and Huangbei Village of Langshan Town. He Xiaoping, deputy governor of Shaoyang Central Sub-branch, Li Aiming, deputy county magistrate, and Hong Fengming, a government researcher, attended the event. More than 100 people attended the event, including presidents, business department heads and employees, village committees and villagers of eight financial institutions in the county.
Shaoyang Zhongzhi Branch and Xinning Sub-branch of the People's Bank of China in Shuixi Village, Langshan Town combined credit information knowledge with financial precision poverty alleviation, preached credit information and financial poverty alleviation policy support for farmers, and introduced loan interest rate reduction and convenience card service measures to make the incentive mechanism deeply rooted in farmers' hearts.
At the ceremony, Li Aiming pointed out: Shuixi Village should cherish the rare honor of "credit village" and make good use of various preferential policies such as supporting agriculture with credit from "credit village" to further strengthen the confidence and determination to develop industries to get rid of poverty and become rich; It is necessary to intensify propaganda, create a positive atmosphere for creation, publicize advanced models, establish a good image of "credit villages" and promote the creation of more "credit villages"; All levels and departments, especially financial institutions, should seize the opportunity, conscientiously implement the rural financial policy, adhere to the purpose of serving agriculture, countryside and farmers, strive for survival in development and improvement in innovation, and provide strong financial support for the rural economic and social development of the county while constantly developing and growing.
In Huangbei Village, Langshan Town, the credit information publicity activities and the unveiling ceremony of the integrity cultural education base were held. The list of credit farmers in Huangbei Village's financial integrity honor list was announced on the spot, and the publicity column of Huangbei Integrity Cultural Education Base in Xinning County, which was created in Huangbei Credit Village, was published.
The representative of credit farmers made a typical speech. The establishment of credit village helped him to embark on the road of starting a business and getting rich. He said that he would be a good villager who stresses honesty and keeps promises and is willing to build the most beautiful credit base.
Up to now, during the "6. 14" credit information publicity campaign in Xinning county, more than 3,000 copies of publicity materials have been distributed at the outlets of financial institutions within its jurisdiction, and the slogan of honesty 1000 has been displayed on electronic screens for more than 5,000 times. The original WeChat works of the honesty culture and education base have been visited by more than 5,000 people, with a total of more than 3,000 votes.
Summary of Credit Information Publicity Activities 5. Our branch posted publicity slogans at business outlets, distributed exhibition boards, publicized the construction of small and medium-sized enterprises and rural credit system, popularized personal credit information knowledge, publicized the basic knowledge of credit reporting to the public, and introduced how to protect personal privacy and ensure information security; How to form good habits and maintain good records; How to maintain good credit and enjoy preferential financial services.
In order to better cultivate the sense of honesty and build a harmonious youth, after receiving the relevant notice requirements from the People's Bank of China and Baoquanling Sub-branch, the Youth Sub-branch took active actions, carefully studied and organized, and combined with the implementation plan of the publicity campaign of the Credit Records Care Day of the Head Office, formulated an implementation plan suitable for the specific situation of * * * Green Farm to ensure the effectiveness of the campaign.
First, strengthen organization and leadership, and do a good job in various publicity preparations in advance.
First of all, after receiving the relevant notice from the superior bank, the Bank set up a work leading group, with the president as the team leader and the marketing president as the deputy team leader to focus on this work. Secondly, according to the actual situation of * * * Green Farm, in order to ensure the orderly and effective conduct of the credit information publicity activities, the Youth Sub-branch formulated the "Implementation Plan for the Credit Record Care Day Publicity Activities" and made careful arrangements and arrangements for the publicity activities.
Two, took to the streets to continue to carry out the "credit record care day publicity activities".
According to the requirements of the implementation plan of Baoquanling Sub-branch's publicity activities, the propagandists of the Youth Sub-branch came to the crowded neighborhood to carry out on-site publicity and consultation activities, which also set off a climax for the credit record care day publicity activities. Carry out extensive publicity activities on credit information. During the more than three hours of publicity activities that day, the credit investigation staff carried out all-round and multi-angle publicity and credit investigation knowledge for the residents of * * * Green Farm by posting posters, distributing materials, preaching knowledge, providing consultation, inquiring and interpreting personal credit reports. According to statistics, more than 200 copies of information were distributed on the day of the event, and the publicity of the square event day achieved the expected results.
Third, relying on the platform of financial institutions, widely publicize the knowledge of credit investigation.
Our sub-branch posted propaganda slogans and distributed exhibition boards at business outlets to publicize the construction of small and medium-sized enterprises and rural credit system, popularize personal credit information, publicize the basic knowledge of credit reporting to the public, and introduce how to protect personal privacy and ensure information security; How to form good habits and maintain good records; How to maintain good credit and enjoy preferential financial services. By setting up a credit report inquiry desk and providing inquiry service, a good publicity atmosphere has been created. The special publicity month for credit information has achieved the expected results, popularized personal credit information, improved the public's credit awareness and rights protection awareness, and significantly improved farmers' credit concept and credit awareness, which promoted small and medium-sized enterprises and credit information publicity activities.
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