I'll watch it, too. What do you think? The following is an article I saw today, which can answer your question. Many individuals and enterprises want to do cross-border e-commerce, but how to do cross-border e-commerce well is a problem that many people have no idea. Taking export e-commerce as an example, this paper stands at the highest point and refines seven core steps for your reference! First, talent: to build a team, consider yourself first. First of all, don't expect to take care of everything for you by one person. If you don't understand e-commerce, you will never be able to catch talents. If you are a third-party platform, you need to spend some time to understand the platform rules first. For businesses, you need to know which rules need to be followed. When you recruit people for an interview, you know that the other party is unreliable. Many successful traditional enterprises, the boss himself knows very well, and their success starts from the foundation. Therefore, in the team configuration, we must take ourselves into account, and which piece will be missing in the future. In the early days of starting a business, no one has no money and spacious office. People recruited through traditional recruitment channels may not dare to come to work when they see you alone in the empty office. At this time, it is necessary to "find someone". Before finding someone, the first step is to know who to look for. Generally speaking, posts are set up because of things and people are recruited according to posts. There is no difference between foreign trade e-commerce and domestic e-commerce in terms of posts. They all need five functional modules: technology, marketing, operation, procurement and logistics. What about personnel, administration and finance? Before you make any money, take a part-time job yourself. Second, product selection: it is always the first step of platform operation and marketing. Product selection has always been the most talked about and the core topic of cross-border e-commerce. For different platforms, the core is to choose products after understanding the platform, and the same product can learn from each other in different platform marketing methods. 1, Amaon's selection mentioned Amazon, and the first thing that everyone thought of was being suitable for branding, high gross profit and so on! However, for many Chinese sellers, the only routes Amazon has left us to sell products are "following LISTING" and "self-building LISTING". The self-built LISTING method is suitable for the brand and pseudo-brand strategy that everyone is keen on at present. Of course, if it is a simple OEM, this route is actually very tiring. So, in this environment, how to choose products? In fact, most of the products sold are standardized products, and the idea of selecting products is Chinese purchasing thinking, electronics, auto parts, home and sports equipment and so on. At present, many of Amazon's rules are already FBA distribution. Therefore, when choosing this category, whether it is infringement depends on whether the parent LISTING to be followed is a brand (or pseudo-brand protection). The remaining main energy can be put into purchasing cost analysis and domestic logistics head-end calculation, but also around the market sales price range, constantly testing such products. In the case that TITEL, keywords, pages, pictures and local delivery are the same, the only thing we can do is to see who has low operating expenses and who will compete for the strength of BUY BOX. The purpose of our product selection is to be able to sell, which is actually the fundamental core of product selection. Self-built products are more recognized brands (or recognized pseudo-brands), the core of which is the sales capacity of such products in the market. Such products are often non-standardized and subjective products, and they are niche market products with relatively few high-margin competitors. Only in this way can we develop in a specific user group and a small market gap based on non-Chinese purchasing thinking. Similarly, the core of the selection is to sell! 2. AliExpress's selection of AliExpress is mainly based on straight hair. For localized operation, only the seller himself can improve the timeliness and customer experience, and the platform itself has no requirements for these. Then, the weight and value of products should be distinguished. At present, the brands that focus on AliExpress are more fashion products and accessories and small home sports products. Therefore, when sellers make AliExpress products, they still mainly use Chinese purchasing thinking. TITLE, keywords, pages, pictures, etc. must be done well, and the cost performance requirements are more prominent. The main markets should be placed in the markets of third countries other than Europe and America, and the main sales destinations should be considered when selecting products. The idea of distributing goods and the operation mode of virtual sample inventory may lead to a great difference between the number of online SKU(Stock Keeping Unit) and the actual number of SKUs in inventory, but small and medium-sized sellers can get started quickly, and with sufficient manpower, they can get twice the result with half the effort without investing too much inventory funds. Of course, interested sellers can make a vertical product line according to Amazon's self-built listing thinking, make use of Amazon's seller brand (pseudo-brand) thinking, and focus on using AliExpress's paid traffic to make their own brand stores, but this should be done as soon as possible (there are already many big brands in AliExpress). 3. ebay's selection ebay put it in the third point because of the complexity of its platform. At present, apart from the brands and franchise stores sold by ebay, others can be distinguished by "overseas warehouse faction" and "China straight hair faction". You can directly use Amazon's "follow-and-sell" product selection thinking of "overseas warehouse faction" above, but the difference is that the TITLE, keywords, pictures, descriptions, and local logistics selection methods are different because of the seller's own differences. The product selection thinking of "China straight hair faction" can be operated by the "AliExpress product selection thinking" mentioned above. It can be said that the two markets are basically the same, and the difference is only the platform's assessment of sellers and the publicity of the platform in the audience countries. 4. Wish's selection If Wish sellers do the above three platforms at the same time, they will find that Wish's keywords and pages are made according to Amazon's model, but they lose flexibility in the label. SKU attributes and matching are done according to the AliExpress model, but there is also a lack of flexibility. In terms of user interface, I chose the same gender and hobby recommendation as most mobile terminals. Sellers who know ebay immediately noticed that this interface is actually ebay's "Collections". When it comes to searching products, Wish returns to the same algorithm for each platform as a whole. Therefore, it is basically feasible to use AliExpress's product selection thinking to do WISH, except that we should pay attention to the different display of pages and overall items because of the special perspective of the mobile terminal. However, we should pay attention to the impact of WISH's FBA-like customer service refund method and the current suspension of cooperation with PAYPAL. Xiao Yi has something to say: the competition in 20 16 years will be the competition of products, including brand and quality. However, because some sellers have little control over the factory, they can try M2C supply and marketing mode. The factory stocks the goods to overseas warehouses in advance, and the sellers can upload the product descriptions and other information to all the platforms mentioned above with one click. After the goods are sold, they will deliver them from overseas warehouses and pay the purchase price. For sellers, effectively control the risk of product quality and expand business with zero cost, zero inventory and payment pressure. Third, warehousing: Pay attention to the risks of overseas warehouses. In terms of storage space, shelf space, commodity information and process design, the first two items are infrastructure and the latter is system application. 1, storage space shelf information refers to the arrangement of the storage places of inventory goods according to their positions, and the serial numbers are marked with unified signs, and obvious signs are made. Scientific and reasonable shelf information is conducive to the maintenance of inventory goods. In the process of goods entering and leaving the warehouse, the operation can be completed quickly, accurately and conveniently according to the shelf information, which improves efficiency and reduces errors. When compiling shelf information, we should ensure that the shelves in a warehouse are numbered in the same way to facilitate the search and processing. 2. Specification of Commodity Information The specification of commodity information here mainly refers to the systematization and clarity of SKU(Stock Keeping Unit) information, specifications and sizes of commodities and customs declaration information in Chinese and English. The standardization of commodity information is also conducive to the fine management of inventory goods, to timely and accurate picking, to improve efficiency and to avoid picking mistakes. As the smallest inventory unit of commodities, commodity SKU is the most important and basic data in commodity management. However, due to the lack of existing information, many sellers will lack SKUs or have incomplete SKUs. 3. Process design The process here does not refer to 4S or 5S, but refers to the sequential connection of each node's work in the process of order and invoicing management under the above two specifications. In short, the daily back-end management of cross-border e-commerce sellers can be roughly divided into: 1, obtaining orders; 2. Order distribution; 3, single distribution; 4. Inventory maintenance. Order acquisition: automatically import platform orders into the management system through the official API interfaces of eBay, Amazon, AliExpress and Wish platforms; Order distribution: access to the mainstream international logistics channels in the market, and all orders are automatically distributed to the corresponding warehouses according to the user-defined distribution rules, and the corresponding logistics obtains the face sheet and tracking number; Make a bill and distribute goods: the order automatically obtains the logistics information according to the rules and generates the face sheet and tracking number, and the picking information is also printed synchronously with the face sheet. For a simple package (a package with only one item in an order), you can sweep the goods and make a bill; Inventory maintenance: the system automatically maintains the inventory according to the delivery of the order, and automatically generates purchasing suggestions according to the inventory quantity and the daily average sales volume of the near date combined with the purchasing cycle. When the purchase comes back, it can support the continuous orders, and a closed cycle is formed in the process. Overseas warehouses are suitable for goods (batteries, powder, etc.) that are expensive, bulky and fragile and cannot be taken by traditional logistics channels. To be an overseas warehouse, we need to consider the financial strength and anti-risk ability of the merchants themselves. Because overseas warehouses have a characteristic, it is easy to send out and difficult to take back. The returned goods are imported, and in many cases the cost of freight and customs duties will be much higher than the value of the goods itself. This product sells well in this country, but it may not be sold out, and the rest becomes inventory loss. Xiao Yi has something to say: Warehouse management is a science as well as an art. How to ensure the turnover rate, accuracy and process standardization of the warehouse requires a good ERP or software to assist in recording and scanning the warehousing, re-checking, packing, warehousing, inventory checking and transfer of the warehouse management, and at the same time, to ensure the outbound verification of the accuracy of picking and labeling. Generally speaking, warehouse management should be precise and accurate; The operation process is standardized but flexible; Small sellers don't have the ability to develop themselves, so it is suggested to use some ERP software to realize these functions, which will greatly save the workload and reduce the error rate, that is, save the cost. Fourth, the platform: the ingenious combination of three-party platform and self-built shopping mall For businesses that have just set foot in cross-border e-commerce, it is recommended to choose a third-party platform first. Third-party platforms have mature rules, which are based on the platform's long-term experience. It can best protect the interests of buyers first, and then maintain fairness to the greatest extent. For sellers, the advantage of the third-party platform is that the traffic can be free, and the disadvantage is that the bigger you do, the greater the strategic hidden danger. However, these hidden dangers do not exist for the cross-border B2C of self-built shopping malls, because self-built shopping malls do not seek traffic but brand. The significance of self-built shopping malls is definitely not simple sales, because online means being in a state of promotion and information dissemination, so the first function is information dissemination, followed by transaction. Now we can also see that many merchants have skillfully matched the third-party platform with the self-built B2C mall: put a leaflet of B2C mall in the delivered package, thus realizing the free promotion of their own mall. V. Promotion: The foundation is to have a good product. There are five main types of product promotion: social media marketing, paid traffic marketing, industry community marketing, opinion leader marketing, coupon and deal temptation marketing. For different products, different platforms should choose one or two suitable ways. 6. Logistics: Choosing a suitable logistics company mainly measures whether this logistics company is suitable for you from four aspects. First, look at the history of the company. Secondly, look at whether the company's service channels are comprehensive. Different goods need to choose different logistics methods, such as considering weight restrictions. The more goods are delivered in a logistics company, the more services you can enjoy. Moreover, look at the price. Logistics costs will erode the seller's profits, so the price is the seller's greatest concern. But blindly lowering the price will bring serious consequences, such as abnormal operation, packet loss, unstable delivery time and so on. Pursuing only economic benefits will inevitably damage the customer experience. The vast majority of sellers will only understand if they have suffered losses in this respect. Finally, look at the overall strength of the company. For example, whether the dot distribution is wide enough, whether there is a seamless upstream and downstream system, etc. Xiao Yi has something to say: Recommend Export Easy Company and cross-border logistics experts to integrate the global logistics network system with global warehousing as the core, and provide cross-border e-commerce sellers with logistics services such as overseas warehousing, international special line, international parcel, international express delivery, FBA head office, etc. Export Easy has 8 overseas warehouses, covering the mainstream cross-border e-commerce market in Europe and America. Export Easy has 1 1 years of cross-border logistics experience, and wholeheartedly provides refined logistics services for cross-border e-commerce sellers. Seven, collection: the security of the last level of funds is the first priority. If the security of funds is not guaranteed, the channel will be easy to use. The more money you collect, the greater the risk. Just like PP, it is very easy to use, but there is a risk of clearing funds, and the security of funds is not guaranteed. Secondly, the stability of the channel, the channel has problems at two ends every three days, which will greatly affect the collection, especially at peak hours, and a delay of one hour will lose a lot of orders. Third, the success rate of the channel, because the success rate is directly related to the actual conversion rate of orders, the higher the success rate, the higher the actual conversion rate. Others, such as account opening fees and annual fees, are secondary. On the contrary, the more attractive the conditions, the greater the risk. Don't be limited to a collection channel. For sellers, the safety of fund rotation is very important, and the online shopping experience of customers is even more important. At present, cross-border RMB collection is the choice of many foreign trade e-commerce, because the payment page is fast, and it also conforms to the shopping habits of foreign consumers. Users enhance the value experience, which is beneficial to stabilize the foreign trade market share. (From Sohu)