E-commerce (undergraduate, arts and sciences, four-year academic system, awarded bachelor of management)
Training objectives: this major adheres to the fundamental task of moral education, and strives to train talents with both ability and political integrity, physical and mental health, solid foundation, excellent ability, all-round development of morality, intelligence, physique and beauty, and internet innovation spirit, entrepreneurial awareness, comprehensive practical skills of e-commerce, international vision, professional ethics and social responsibility; Systematically master the basic theories and professional knowledge related to e-commerce, and have strong professional ability, management literacy and practical ability in related application fields; Adapt to the development of local economy and regional economy, be able to engage in e-commerce planning, operation, management, website development and maintenance in commercial circulation, financial institutions, third-party e-commerce platforms and manufacturing enterprises, with innovative spirit and strong adaptability.
Professional Advantages and Features: Take business administration as the center and information technology as the means to cultivate e-commerce comprehensive talents. 20 15 was approved as the first batch of pilot specialty of transformation and development in our school, and 20 16 enrolled students in e-commerce (pilot class of transformation and development). In the "14th Five-Year Plan" of the college, it is clearly stipulated that e-commerce specialty will be built into a provincial specialty. Perfect training environment. At present, there are 4 cloud computer rooms, 2 training places and several off-campus training bases in the e-commerce campus.
Main courses: introduction to e-commerce, marketing, western economics, customer relationship management, Photoshop graphic image processing, business data analysis and application, product advertising design, e-commerce marketing writing practice, network marketing foundation and practice, database principle and application, e-commerce website construction, e-commerce management practice, cross-border electronic commerce practice, etc.
Employment field of graduates: engaged in e-commerce planning, operation, management, website development and maintenance in commercial circulation, financial institutions, third-party e-commerce platforms and manufacturing enterprises. The corresponding positions are network marketing, website planning/editing, website promotion, Internet operation manager/supervisor, foreign trade e-commerce/cross-border e-commerce.
Introduction of Jiangxi Institute of Fashion in 2022: E-commerce major has been announced. For more information about Jiangxi unified recruitment, please pay attention to the Jiangxi unified recruitment page.
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