First, the language expression on the website should be as simple, direct and popular as possible.

Considering the educational level of users as a commercial website, the simpler and more popular it is, the better. Literally, it can only give people a sense of neither fish nor fowl, because we are not targeting young people in their teens or twenties, nor those who know and admire the internet or literature very well. It is better to express some problems in their language.

Second, provide more detailed services for people who log on to the website for the first time.

Let them know the service content and operation mode more conveniently. Many people have visited our website, which shows that our past promotion is effective. The problem is that many people have come once or twice and never come, which is related to our previous restrictions. Although we have liberalized now, the lost users cannot come back in a short time, which is one of the reasons for the lack of popularity.

What we can do now is to let people who come to our website stay as much as possible. No matter what website, popularity is the main thing, so we should increase the content of the service and simplify the operation. As for whether tourists can become members, it doesn't have to be achieved by reading articles and information.

Third, set the information as the seed provided by RSS vendors.

Actively cooperating with it to provide customized services for users is the basis of the business model of the website, and it is also the most advantageous and valuable resource for us to cooperate with other websites. From the perspective of industry development, customization is a trend, and some websites are already doing this work. We should seize the opportunity in time to strengthen cooperation with RSS providers and gain their terminal advantages, which can increase traffic on the one hand and improve the visibility of the website on the other, and the cost paid for this is very low.

Fourth, improve the industry forum

Carefully selecting Phyllostachys pubescens, activating the community atmosphere, connecting with other forum resources and improving the stickiness of the website, the reason why our forum has no popularity is that the most important thing is the selection of Phyllostachys pubescens, which is generally not suitable for insiders. Choosing influential or experienced external forum members is the way out. As long as this problem is solved, it is not difficult to strengthen cooperation in other resources. It is unrealistic to expect a lot of businessmen to participate in the early stage. The core of most forums lies not in the publication of articles but in the exchange of members, and we have made another information window, which is wrong in positioning.

Five, make every effort to build two core columns: product sample library and comprehensive services (printing, industrial and commercial taxation, lawyers, trademarks, etc.)

As an industry website, there are only two things that can really be operated: industry information and enterprise services. For general websites, industry information mainly focuses on industry information and databases of enterprises and products, while enterprise services mainly focus on website construction, among which most industry information is of low quality and seriously copied, while few websites are willing to do market quotation with high commercial value because of its high input cost, high production difficulty and unpredictable effect. Compared with professional yellow pages vendors, enterprise database does not have many advantages, and enterprise service is also point-to-point, and deep excavation is still a climate. Therefore, if we do not consider other directions and base ourselves on making an industry platform, we can choose from two directions: product sample library and enterprise service integration.

Six, strengthen the integration of the main station and substation, highlight the status of the industry portal, establish and improve the industry substation, and form a scale effect.

Industry websites are large and comprehensive. Generally speaking, they have a background, maybe few resources, some with resources may not have a background, or all of them can't go deep. We belong to the kind of people who have resources and a certain background. If we want to continue to develop on the network platform, we should do it in detail and try our best to do things in the secondary industry, because as a portal, we must first have the function of navigation. Although our homepage is beautiful, the diversion function is not obvious.

Website cooperation and promotion

First, life, leisure and entertainment are the themes of the network.

I believe that websites based on this concept will strengthen the content construction in this area. We have the resources in this area at hand and can make good use of them. Cooperation with other websites may only be the cost of editing for us, but it is incomparable in terms of publicity effect and influence, which is very beneficial to the company's future development.

Two, in the form of industry comprehensive information, cooperate with well-known enterprise websites, and cooperate with comprehensive websites as a whole.

The information of industry websites can be simply divided into business information for enterprises and consumer information for final consumers. For business information, professionalism is insufficient for other comprehensive websites, but it is only a matter of secondary utilization for us, and there is no cost. Taking these out to earn fame, click, influence and status, doing these things first will be in a favorable position in the future, and as a comprehensive website, it also has their advantages, mainly in the external.

Third, actively undertake the official websites of exhibition companies, professional markets and other organizations in the industry for free, and realize the hosting of information.

It seems that we are losing money by doing it for them for free, but how to break through the limitation of knitting depends on whether we can do it well. If the exhibition company still adopts the traditional way and doesn't know that the transformation is of little value, they also need to surf the Internet and use the network to complete some work. This is the work we can do first and do something beneficial to each other with our perfect ideas.