1. It is very important to understand the purpose of enterprises to do WeChat marketing for formulating the promotion plan of WeChat public platform. If you don't know what the purpose of operating the official WeChat account is, how to write a promotion plan for the WeChat public platform? Writing a WeChat public platform promotion plan is to achieve a certain purpose, so you must achieve the purpose of WeChat marketing. Only in this way can we write a promotion plan for the WeChat public platform.

2. By analyzing peers or related accounts, we will find that many operators of WeChat WeChat official account pay little attention to their peers' accounts, focusing on self-media or some accounts that talk about WeChat marketing, as if they were afraid that their peers would lose if they had one more fan. Usually, your peers are your best teachers. There are many things that don't need to be explored again, and even their successful operation methods or content layout can be directly copied.

3. The plan of operating WeChat account 1-2 months is not like the plan. Plans often depend on estimates. Planning is to implement every detail, including work arrangement, division of labor, daily tasks, activities and so on. It takes some time to collect information to make such a detailed plan, and operating WeChat account is the best way to collect information. Because each marketing channel operates in a different way, you can't do WeChat marketing as before. It's best to run the company WeChat official account 1-2 months first, and have a general understanding of the marketing games and routines in WeChat, so that your plan will basically take shape.

4. By analyzing the WeChat data and customers in 1-2 months, we can summarize the operation situation during this period, including the analysis of the reading and forwarding volume of articles, what types of WeChat articles are more attractive to the target population, customer feedback, customer interaction, participation and effect analysis of activities, and the evaluation of the degree of help to the company's business during this period.

5. Assign personnel tasks: According to the previous operations, get a general understanding of who is responsible for what content, how to arrange work tasks, and how to evaluate performance appraisal. For example, we will evaluate the performance according to the number of articles read and forwarded, the number of users' content information queries, the interaction effect and the activity effect. Of course, it is best not to add the sales performance to the performance appraisal so soon, so that the staff pressure will affect the operation effect, and some accounts will be done by only one person.