Asset management "Insurance policy is an easy-to-realize financial management tool" Asset management is to reasonably allocate and call assets within a certain range, so as to achieve certain income under the condition of controllable risks. And through asset management, some planned people's life goals and management goals can still be achieved. Asset preservation has risen to another level, which means that the customer's property scale is already very large, and it can't be spent in this life. So how to ensure the stability of wealth within the scope permitted by the existing legal framework and under the premise of controllable risks? Because in some legal environment (such as inheritance tax law), wealth will be lost a lot, how to avoid this loss reasonably to benefit the wealth distribution of the following generations, and how to avoid the fire in the backyard will be more concerned by this kind of customers. The financial instruments that can be used to realize these functions are insurance and trust. Life insurance not only allows people to gain peace of mind and security through money, but also conveys a deep love to their families. At the same time, it is closely combined with asset preservation and shows its unique charm. Life insurance is a very easy "cash" financial management tool, and it is a safe way to reserve funds. When many people run their own businesses, they will put a reserve in the bank, so that they can add it to their business in case of special needs. However, when the problem of creditor's rights and debts leads to legal proceedings, the bank's money may be frozen. At this time, business contacts may come to a standstill or even lead to bankruptcy because of the lack of revolving cash flow. However, if the way to reserve is to buy a life insurance policy, this problem will not be so terrible. Because the life insurance contract takes human life as the subject matter of insurance, according to the provisions of the Insurance Law, an insurance policy with death as the condition of paying insurance benefits may not be transferred or pledged without the written consent of the insured, in other words, the life insurance policy is unenforceable. Therefore, when all the property is frozen or even auctioned, the policy of life insurance will not be frozen and auctioned, and its policy loan function makes it the most convenient "realization" tool. Therefore, if business operators can put a part of their reserves into insurance companies every year to buy whole life insurance, they can take life insurance policies to the insurance companies for pledge loans when the property caused by disputes over creditor's rights and debts is frozen and the capital turnover is not working well. The loan amount is usually 70%-80% of the cash value of the policies (refer to the terms of the purchased insurance contracts for the specific proportion). Even if the enterprises go bankrupt, the cash value of the insurance policies will not be included in the debt-paying assets. In this respect, the boss of Enron Company in the United States can be said to be a good example. He and his family can still enjoy a high quality of life after the bankruptcy of the company, because before the bankruptcy of the company, he and his wife had purchased life insurance with $3.5 million, and they could still have a large number of disposable assets after the bankruptcy under the framework of American law. Life insurance is a good tax avoidance tool. Taxpayers use legal means, within the scope of tax laws and regulations, adopt certain forms, methods or means, and arrange business and financial activities to avoid tax obligations, which is a good asset preservation. Asset preservation is higher than asset management. If asset preservation is not done well, asset management is meaningless, because if the platform is wrong, a rich man gives a sum of money to a place or person he doesn't want to give at last. The more the amount, the more upset he is, and it is meaningless. Asset preservation tool "will+cash" to do asset preservation well involves two parts, one is trust and the other is tax, which involves insurance. With insurance as a tool and trust and tax arrangements as a platform, asset management is only at this level. At this time, "Qian Shengqian" has gone beyond the secondary markets such as stock funds entered by mass investors, but entered the investment channels of derivatives and equity investment. It can be seen that the "rich" in China with an annual income of more than10 million yuan should consider the order of financial management: asset preservation first, then asset management. A policy is a will, and a policy is cash. For example, the distribution of assets of a rich man. For example, he has a business, two children and some corresponding financial assets. If this person says: I will leave a will, and after I leave, the two children will be 50% each, which will bury a very big hidden danger. This arrangement itself is good, 50% and 50% arrangement, but this arrangement is a cash distribution, and the result of cash distribution is that assets must be sold, and the enterprise must be sold before it can be divided. For example, the value of the house is10 million yuan. This house has to be distributed to two children and can only be sold. If it is not sold, it cannot be divided. If one child keeps the house and another child takes 5 million yuan, there will be differences. The child who takes the money will think that the house is worth15 million yuan. If it is put into the enterprise, it is more complicated. So when a rich man wants to inherit assets, he can't do it in this simple way at all. He must plan the asset structure first. For example, the eldest son of this person's two children is better at running a business, so he left the business to his eldest son. So how much is the business evaluation now, such as the value 1 100 million? In addition, there are other financial assets, totaling 50 million yuan. Then the two sons each account for 50%. According to the calculation of 75 million yuan, the eldest son inherits the enterprise, and the second son inherits 50 million yuan of financial assets and the other 25 million yuan. It can be set that the second son holds 25% of the shares in the enterprise, and then the shares will be worth as much as they are in the future. Among them, 50 million yuan of financial assets can be used in the form of trust or life insurance, and the second son can be designated as the beneficiary, which becomes an undisputed asset. The enterprise assets inherited by the eldest son should also be arranged with a life insurance policy, and the cash settled by the insurance company should be used to pay the inheritance tax in the process of asset transfer. Such pre-arrangement can avoid possible disputes in the future, which is an asset structure arrangement. Who to give, who to inherit what kind of assets, and in what way and path to inherit ... Therefore, a rich man's asset structure planning and wealth distribution planning far exceed the concept of sharing money after death. Regrettably, many rich people have not made reasonable arrangements, even have no wills, but just stay in the proportional distribution in their minds. If the result of wealth distribution is that all family members are unhappy, it will lose all the meaning of making money. This money is meaningless, becoming a scourge and a source of unhappiness. Therefore, when distributing, we should consider how to make this family more United and harmonious with each other through this distribution. This is the realm. What matters is to plan the asset structure well and start to implement long-term asset preservation planning as soon as possible. For example, life insurance policies should be bought as soon as possible, but not enough at one time. Abroad, many countries levy inheritance tax, and the amount is very high. China has also begun to discuss and issue the Provisional Regulations on the Inheritance Tax of the People's Republic of China (Draft). According to the draft, the more estates, the higher the tax rate, up to 50%. Therefore, the personal wealth owned by a rich man in this life will "depreciate" when he dies because of tax payment, and even become a burden and pain for his family. If there are many non-financial assets in the assets, and the heirs do not have enough funds to pay the inheritance tax when accepting the inheritance, these assets cannot be inherited and may be auctioned in advance. Therefore, when planning the estate, it is a wise choice for yourself and your family to plan the insurance as soon as possible. Because many countries' laws on inheritance tax clearly stipulate that the claims of life insurance are not included in the taxable amount, the basic principle of humanistic care is that a person's assets can be taxed, but the value of a person's life cannot be taxed. The policy vigorously promoted by China government in recent years is people-oriented, so we have reason to believe that insurance claims should also be tax-free when inheritance tax is levied in China.