Planning scheme of school enrollment publicity activities 1 In order to further improve the quality of graduate students in our school and ensure the successful completion of the 20xx postgraduate enrollment task, we must continuously increase enrollment publicity. According to the spirit of the symposium on postgraduate work held in North China Institute of Science and Technology on April 14 and the work arrangement of this semester, this plan is formulated in combination with the actual postgraduate training work.
First, the basic idea
In order to improve the overall quality of graduate students and fully complete the 20xx graduate enrollment plan, we will further raise awareness, increase investment, integrate resources and continuously increase the publicity of graduate enrollment. Make full use of and integrate various publicity platforms of the school, and build a multi-level postgraduate enrollment publicity system such as schools, secondary colleges and tutors. Improve the enrollment propaganda method, innovate the enrollment propaganda mode, and effectively improve the enrollment propaganda effect of graduate students.
Second, the main responsibilities and division of labor of enrollment work
The postgraduate enrollment propaganda work is divided into two stages. The first stage is the postgraduate enrollment propaganda, which mobilizes the qualified candidates from our school and other universities to apply for our school. The second stage is the adjustment stage of postgraduate re-examination, which is mainly to mobilize candidates whose test scores meet the requirements of the national line but do not meet the requirements of a volunteer university to adjust to our school. If there are enough candidates who have entered the exam and reached the enrollment line of our school after the first stage of mobilization, there is no need to carry out the second stage of mobilization.
(A) school enrollment publicity work plan
Set up a leading group for postgraduate enrollment and publicity with the leaders in charge of postgraduate schools as the team leader, and the deans in charge of postgraduate work in relevant secondary colleges, the heads of postgraduate departments and other relevant departments as members, and be responsible for the overall planning and organization of postgraduate enrollment and publicity.
(2) Graduate Office and related offices
The Graduate Student Office is the organization and coordination organization of the school's graduate enrollment work, and the relevant offices undertake the corresponding responsibilities of the graduate enrollment work according to their job responsibilities.
The Graduate Office is responsible for the organization of postgraduate enrollment publicity, the coordination of inter-school publicity, the formulation of relevant policies, the preparation of postgraduate enrollment publicity materials, the preparation of enrollment plans, the diversion of enrollment indicators, and the evaluation of actual publicity effects. The administrative office is responsible for the release of documents, the modern education center is responsible for the maintenance of networks and websites, and the propaganda department is responsible for the review of publicity materials.
(3) Secondary colleges
There are six secondary colleges involved in graduate enrollment in our school: Safety Engineering College, Environmental Engineering College, Electromechanical Engineering College, Electronic Information Engineering College, Computer College and Civil Engineering College. (hereinafter collectively referred to as "relevant secondary colleges")
The relevant secondary colleges and graduate tutors are the main body of enrollment work, and are responsible for the organization and implementation of graduate enrollment publicity in their own units, including the formulation of publicity plans, the selection of propagandists, the planning and organization of specific publicity activities, and the suggestions and summaries of publicity work.
Third, the implementation of enrollment work
(A) the first phase of enrollment publicity work
Take the relevant secondary colleges as a unit, and establish a postgraduate enrollment propaganda team composed of college leaders, tutors and managers. Mentor propaganda team should choose a mentor who is familiar with the work of the whole hospital, has a high academic level, is enthusiastic, has a sense of responsibility and has energy. The propaganda team of managers is composed of leaders and staff responsible for postgraduate enrollment in relevant secondary colleges. Be responsible for the propaganda work of graduate enrollment of tutors in this college, and mobilize students from this secondary college to apply for the exam according to the quota issued by the school.
(B) off-campus candidates enrollment publicity work
The Graduate Office is responsible for contacting relevant universities and organizing leaders in charge of relevant secondary colleges and tutors' representatives to visit relevant universities on the spot, holding enrollment presentations, distributing enrollment publicity materials, and mobilizing candidates from other schools to apply for our school. It is advocated that the leaders of our school, all the teaching staff, especially the heads of departments and secondary units, and the tutor guidance group should take the initiative to establish relatively stable contacts with well-known alumni, heads of corresponding colleges (departments) of cooperative universities, cooperative tutors, graduating class counselors and teaching secretaries, and build a relatively stable off-campus publicity and cooperation team on this basis, so as to facilitate the enrollment and publicity work.
Four, actively use various media to expand the scope and effect of enrollment publicity.
The Graduate School will speed up the design and formulation of the list and template of enrollment publicity materials, and organize the production of enrollment publicity materials with unified and standardized style, prominent focus, distinctive features and illustrations. The school administrative office and relevant departments should carefully check and ensure the accuracy of paper and electronic information materials.
(A) online publicity activities
1, entrust China Education to establish our school's mobile APP online enrollment publicity system, so that our school's enrollment publicity work will be transferred from the website to the mobile phone terminal, which will facilitate candidates to obtain relevant enrollment information of our school in time. The external campus-level online publicity activities are mainly organized by the Graduate Office, and the online publicity and notification of secondary colleges (departments) are organized by the relevant secondary colleges. This work will be completed before September 18.
2. Cooperate with China Postgraduate Admissions Network, and launch the "North China Institute of Science and Technology Postgraduate Admissions Special Topic" on this website and the website of North China Institute of Science and Technology in time, giving a comprehensive introduction to all relevant secondary colleges, disciplines, tutors' research and graduate employment in our school. Actively participate in online interviews and online consultation activities organized by online media such as China Graduate Admissions Information Network. Constantly improve the websites of the Graduate Department of our school and related secondary colleges, further improve and promote the homepage of graduate tutors in our school, and strengthen its publicity function. This work will be completed before September 2 1.
(B) Campus publicity activities
In order to tap the high-quality students in our school, the relevant secondary colleges immediately organized a mobilization meeting for fresh students to take the postgraduate entrance examination after the issuance of this notice, invited relevant master tutors to participate, mobilized our students to apply for postgraduate entrance examinations, learned about the postgraduate entrance examination students in our college, and provided them with necessary services and help. The contents of the mobilization meeting include: the introduction of the school's enrollment policy, the introduction of academic advantages and research directions, the composition of the steering group and the performance and characteristics of each tutor, the introduction of graduate students, and the experience of our students in postgraduate entrance examination. Focus on the academic level of the members of the steering group, the status, achievements and guidance methods of peers in related fields, the main research direction of graduate students, and the advantages of graduates' job hunting. This work will be completed before September 22nd. It is required that the leaders of various units organize candidates to mobilize once before students apply for the exam, and there are school leaders, unit leaders or academic leaders, and the leader of the tutor guidance group to preach; In addition, according to the professional direction, subject leaders and members of the steering group will take various forms, such as special lectures, candidates' visits to the laboratory, and discussion and exchange with research groups, to gain an in-depth understanding of the research environment and research results of the tutors, so as to attract more students of this major to apply for graduate students in our school.
(3) Extracurricular publicity activities
In order to attract outstanding foreign students to apply for our school, we must intensify our efforts to go to foreign schools for enrollment promotion, and combine on-site consultation with the selection of outstanding students in advance. Led by school leaders or members of academic degree committees, the Graduate Office organizes relevant personnel to go to relevant colleges and universities for mobilization according to the distribution of candidates from other schools over the years, and the relevant secondary colleges go to relevant colleges and universities for mobilization according to their business conditions.
V. Explanations related to enrollment work
1 According to the number of tutors in relevant secondary colleges, the enrollment plan and the ratio of the number of volunteers to the total number of applicants over the years as a reference, the school allocates the number of candidates for each secondary college (see attached table 1).
2. According to the number of candidates mobilized by the relevant secondary colleges, the school allocates part of the funds from the postgraduate enrollment publicity expenses to the secondary colleges as special enrollment expenses. The expenses include enrollment travel expenses, travel subsidies, hospitality expenses, printing expenses of publicity materials and post and telecommunications expenses, etc., and the expenses shall be implemented in accordance with the relevant financial regulations of the school.
3. When the Graduate Office or relevant secondary colleges organize our teachers to go to other schools for enrollment publicity, the members of the publicity team must be mainly the school tutor leader, and the other tutor members shall not exceed 1 person.
Planning scheme of school enrollment publicity activities 2. Activity background:
At present, there are few students in our school, many parents with autism don't know about our school, and there is no targeted rehabilitation training for children with autism, so many children with autism can't get effective treatment. Through on-site publicity of our school-running characteristics and teaching achievements, we can expand our school's popularity and recognition, so that more autistic children can study in our school.
Second, the purpose of the activity:
1, give back to old students.
2. Recruit new students. Through this activity, more people will know and understand the Star Light, pay more attention to children with autism, make parents full of hope for the recovery of sick children, trust the Star Light, and recruit more students.
3. Expand the popularity and trust of our school.
III. Venue:
Monument square
Fourth, the activity time:
9: 00 am on May 1st-11:00 am
V. Target audience:
Children and parents with autism
VI. Theme of the event:
Light up the future and grow healthily —— A report meeting on the teaching achievements of Star Light
VII. Activities:
(a) the preparatory stage:
1, set up a preparatory group;
2. Find out the number of students enrolled in our school, the number of school leavers and the proportion of rehabilitation, that is, special individual cases;
3. Call the parents of the old students to make an appointment;
4. Communicate with the old students and their parents to have a comprehensive understanding of the old students' health;
5. Yes, I have entered primary school. Students and teachers of children attending junior high school make simple inquiries (don't mention the previous autism to teachers and students);
6. Invite recovered students or parents to participate in this activity;
7. Collect students' paintings, compositions, life photos and other works that reflect students' good recent situation;
8. Promote this activity on websites, post bars, newspapers, television and other media;
9. Make charitable donations to raise funds for this activity.
(2) Implementation stage:
1, put students' compositions, paintings, photos of life, students or photos on the display board for the activities;
2. Invite school leaders, parents and students;
3. speeches by school leaders, parents and students;
4. The teachers in charge show the teaching achievements, list the successful cases of students' recovery, students' school life and curriculum arrangement;
5. Parents list the differences between students after entering the school and before entering the school, and the current situation of students;
6, published by the students into the school feelings and future life attitude, learning attitude, outlook on life, values, etc.
7. The person in charge of enrollment publishes enrollment publicity, etc.
Eight, the cost budget:
1, media publicity expenses:
2. Material cost:
3, personnel costs:
4. Mobile expenses:
Nine, the executive and responsible person:
xxxx
X. Attachments:
First, the ceremony venue layout
1, banner text: light up the healthy growth in the future-report meeting style of teaching achievements of Star Light: spray-painted draft
Size: 4m
Location: Stage-side background frame
Colorful flags: 30 faces, inserted around the square-red, yellow and blue, each 10 face.
2. Main banner: one, hanging above the main entrance of the arch.
Content: Light up the Healthy Growth in the Future —— Report on the Teaching Achievements of Star Light
Size: 6m0.75m
Style: yellow characters on red background
Second, the layout around the venue
1, colorful flags: 20 faces, with an interval of 50 meters;
Color-red and yellow, each side 10, red and yellow are inserted in turn.
2. Display boards: 2, one on the left and right sides of the venue.
Planning scheme of school enrollment publicity activities 3 I. Analysis of garden conditions
There are 6 classes in this park, one in kindergarten, one in small class and one in middle class, and two in large class 1 class. The current number of tuoban is 9, and the full number is 15; There are 22 students in the small class and 25 students are full. There are 23 students in the middle class, and the full number is 25; There are 16 and 17 students in each class of the large class, and the full number is 25.
Second, the estimated number of students enrolled
Tuoban is expected to enroll 6 students; The small class is expected to enroll 3 students; The middle class is expected to enroll 2 students; The large class is expected to enroll 17 students; In addition, it is necessary to add a care class, and it is expected to recruit children 15. There are 43 students enrolled in kindergarten, small class, middle class, large class and new class.
Third, enrollment measures
1, through the network. Publish relevant information on the website for publicity and improve the relevant websites.
2. Promote through talent show.
Use festivals to carry out publicity activities: perform in "Ginza Department Store"; Performing in "Hualian". Children from primary, middle and large classes perform in the shopping mall, while teachers conduct publicity and introduction activities.
Fourth, face-to-face communication with parents
Specific measures: go to various communities, shopping malls and supermarkets for publicity activities. Contact with the property of the community, you can post posters and set up special consultation points.
Note: The content of communication with parents should reflect the characteristics of kindergarten completely and accurately, and leave parents' information and contact number. Get in touch with parents afterwards to determine the time for them to visit the park or participate in activities.
Time arrangement: Teachers can make arrangements according to their own time, such as after work, Saturday and Sunday.
V. Incentives
1. If a teacher publicizes our park to parents and leaves detailed contact information and materials for consulting parents, the teacher will be rewarded with RMB yuan for each document.
2. If parents visit the park or participate in activities after getting in touch with their parents, a parent will reward the teacher with RMB.
3. If parents are satisfied after taking their children to visit or participate in activities, and pay the fee to enter the park, each child who enters the park will be rewarded with the propagandist yuan.
4. If the number of children reaches the quota within half a year, the teacher of the class will be rewarded with RMB.
5. If the number of students enrolled in the whole park reaches the quota, all employees will be rewarded with RMB.
Attachment: Distribution of Surrounding Communities
Go to the community on Monday and Tuesday; Go to the community on Wednesday and Thursday; Go to the community on Friday.
Remarks: Each community will go for one month in a row to conduct enrollment consultation activities.
Materials needed for publicity: posters, parents' manuals, banners, and registration forms for consultation in the park (omitted).
Planning scheme of school enrollment publicity activities 4 I. The overall situation of enrollment work in our school this year
The enrollment scope of our school involves 22 provinces in China, and the enrollment outside the province has always been mainly meteorological majors. At present, the number of meteorological students has been in a downward trend, so the focus of enrollment publicity will gradually shift to the provinces and non-meteorological majors. In 20xx, the achievements of adult enrollment in our school were gratifying, and the number of new students was * * * 1952, an increase of 50.6% over the previous year. In 20xx, we will make persistent efforts to expand the enrollment scale and strive to break through 2,200 students.
Second, the enrollment propaganda work organization
1. The enrollment propaganda work is carried out under the unified command of the college leaders, adopting the working mode of "cooperation between colleges and points and shifting the focus", highlighting the main position of the college in enrollment propaganda and fully mobilizing the enthusiasm of correspondence stations and teaching points.
2. The College Admissions Office is responsible for the formulation of the overall work plan for school enrollment propaganda, communication and contact with correspondence stations and teaching points, and organizing and coordinating the implementation of various enrollment propaganda work.
3. Each correspondence station and teaching point shall set up a stable and capable enrollment propaganda team, which can skillfully apply and master the enrollment policy, enrollment specialty, enrollment charter and enrollment propaganda skills of the college, encourage students to apply for the exam, and timely convey relevant information to relevant candidates.
Third, the specific work arrangements
1. Carefully make the 20xx Nanjing University of Information Science & Technology Adult Higher Education Admissions Guide and distribute it in time, and strive to put the enrollment information and policies into schools and parents and students.
2. The college sent special personnel to relevant correspondence stations, teaching points, especially newly established sites to hold a presentation meeting, introducing the general situation of the school, major setting, employment situation, enrollment policy and other aspects one by one, providing information services and voluntary guidance for the majority of candidates, and striving to achieve good results in enrollment publicity.
3. Participate in the adult enrollment consultation held by the Provincial Examinations Institute and various cities, and seriously answer all kinds of consultation questions raised by candidates and parents.
4. Make use of the enrollment website to publish the enrollment information, and timely publish the enrollment plan, institution introduction, enrollment regulations, enrollment policies and other related information on the websites of Jiangsu Education Examinations Institute and the school, so that candidates can know our school in time and accurately, and further improve our school's popularity and enrollment rate. During the period when candidates fill in their volunteers, a special person will be responsible for answering questions online in various online consultation platforms and school recruitment e-mails.
5. For the telephone consultation of parents and candidates, the staff should answer all kinds of questions seriously, patiently and meticulously, actively publicize the enrollment policy, and guide candidates to fill in their volunteers.
Fourth, work discipline
School enrollment is based on the principles of fair competition, fair selection, openness and transparency. Admissions publicity staff must abide by the discipline of school enrollment, safeguard the reputation of the school, truthfully publicize the policy of applying for the exam, and there must be no violations of discipline and rules.
Enrollment publicity is a very hard work, and the quality of enrollment publicity is directly related to the development and growth of the college. Everyone should raise awareness, take practical measures, fully mobilize all positive factors, and creatively carry out enrollment publicity to ensure the smooth progress of enrollment this year.