Professional core courses and main practice links: printing chromatics, electrostatic reproduction technology and principle, digital printing materials, computer integrated printing, ink-jet printing, variable data printing, computer-to-plate technology, printing enterprise management, digital printing materials experimental practice, printing image processing practice, variable data printing practice, page description language practice, computer integrated printing practice, text information processing practice, digital printing quality inspection practice, etc.
Employment direction: digital prepress graphic processing, digital printing machine operation, computer direct plate making machine operation, digital printing process design, computer integrated printing control, digital printing quality inspection, and grass-roots management of express printing business. This major trains high-skilled talents who can meet the needs of society, have strong animation design and production ability, master animation production technology, and be competent in the design and application of hand-drawn art and digital art.
Professional core courses and main practical links: introduction to animation, composition art, cartoon design and production, motion law, computer graphics and image processing, photography and processing technology, animation split script, two-dimensional animation, three-dimensional animation, post-film special effects and editing, and animation production techniques.
Employment orientation: film and television production company, game production company, advertising company, multimedia production company, network communication company, publishing company, animation production company, etc. This major trains high-end skilled professionals with good professional ethics, high theoretical knowledge and management skills in accounting, financial management and tax planning, and strong comprehensive professional ability, who can skillfully use their professional knowledge and skills to engage in front-line work in accounting and financial management in various enterprises and institutions, accounting and asset appraisal firms, banks and securities companies.
Main core courses and main practical links: basic accounting, primary accounting practice, intermediate accounting practice, computerized accounting, cost accounting, tax payment practice, ERP and its application, financial management practice, intermediate financial management, economic law, financial statement analysis, etc. Graduates of this major are mainly employed in financial accounting positions and financial management positions in enterprises and institutions, accounting and asset appraisal firms, banks, securities and other financial companies. They can be engaged in cashier, bookkeeping, auditing, supervisor and other accounting work, and can undertake financial management such as customer credit management, financing management, budget management, cost control, fixed assets management, financial analysis, investment management or internal audit, as well as handling tax affairs and plans. This major trains high-quality compound talents with international vision, pure language, decent manners, basic knowledge and skills in international trade, familiarity with foreign trade processes, international marketing ability and the ability to engage in international e-commerce by using the Internet, and who can engage in trade, documentary, document making and customs declaration in foreign trade enterprises, industrial and commercial enterprises and publishing units with international business.
Main core courses and main practical links: international trade practice, international marketing, international commercial law, intellectual property law, foreign trade e-commerce, copyright trade, foreign trade document practice, foreign trade correspondence practice, foreign trade documentary practice, customs declaration and inspection, freight forwarding practice, international business culture and etiquette, and online marketing.
Graduates of this major are engaged in business, documentary and literature work in foreign trade enterprises, foreign trade agencies, publishing units, copyright agencies and industrial and commercial enterprises. This major aims to cultivate the specialty of advertising media development, with advertising information dissemination as the leading direction, all-media resource integration marketing as the process and new media development as the core task, to cultivate the basic theory of advertising and media communication technology, understand the advertising characteristics and communication characteristics of new media, master the advertising media resource integration and marketing strategy in the all-media era, and have the ability of advertising media resource mining and analysis, media resource integration and media promotion and marketing. Can be a media planner and advertising agent in modern advertising companies, cultural media companies, TV stations, network communication companies, governments, enterprises and institutions, and corporate media departments, and can be competent in advertising design, media purchase, advertising, media promotion, product promotion, channel marketing, media management, etc.
Main core courses and main practical links: advertising, communication, introduction to new media, investigation and analysis of advertising market, advertising media strategy, advertising design and planning, new media advertising, new media communication, integrated marketing, media management, etc.
Employment direction of graduates of this major
1. Functional departments of advertising culture media company: planning department, customer department, media department, market research department, etc.
2. Relevant departments of government enterprises and institutions: advertising department, planning department, marketing department, information department and publicity and promotion department.
3. Main media: radio stations, TV stations, newspapers, magazines, network communication companies and advertising departments, agency departments, promotion departments and customer departments of emerging media.
4. Advertising supervision departments: Advertising Department of the Industrial and Commercial Bureau and Commercial Broadcasting Department.