I. Location and direction
The location of the store is the most important, so we must pay attention to the location and orientation of the store. Generally, we can choose the location of our shop in a wide square or a place with a pool around it, because we all know that water is wealth, and relying on water can of course gather wealth for ourselves. At the same time, the location of the store must be flat, and it is best not to have ups and downs. The gate must be in the middle of our store, so it is easy to gather wealth and make a fortune, attracting many passing guests and the god of wealth.
Second, pay attention to the door.
Don't be too small in front of the store, because the small door will give people a very stingy feeling and wealth can't be kept. If a store wants to accumulate wealth, it must make its own doors very atmospheric. If the passages and doors are too small for customers to walk around, the shopping experience will be poor, and it will be difficult to come again, so it will be impossible to keep customers. Be sure to make the door of your shop spacious and easy to walk, and don't pile too many useless things in front of it.
Third, the location of the cashier.
The location of the counter is also very important. Generally, cashiers should not face the door, because it is easy to cause the outflow of money. Many merchants like to decorate the checkout counter very beautifully, shining against the door. In fact, this is the exposure of wealth, and it is easy to break the wealth without accumulating it. I think in Zhang Xinlong, the cashier should be arranged properly, and it should not be placed casually, and the cashier should not be too messy, so it is easy to collide with the God of Wealth. Therefore, it is very important to keep the cashier clean and tidy, and it is also convenient to use when it is put away.
Fourth, the decoration style is exquisite
Shop decoration style is also very particular. From the perspective of geomantic omen, the choice of interior decoration color can not be decided casually, but according to the owner's own personal date of birth. Many things have comprehensive factors, so most of the factors to gather wealth should be based on the owner's personal numerology, combined with some surrounding factors to gather wealth, so that the effect is better, and the appearance of decoration should be generous and decent, making people comfortable, spacious and bright.
The trick of opening the door to do business
1. It takes courage and wisdom. Look before you leap, don't become a monk halfway.
If you want to start a business, you must consider risks. How to effectively avoid risks in the initial stage of starting a business? There is a saying in China business circles: "Do what you are familiar with, but don't do what you do." Entrepreneurs have long been familiar with the operation process of their own industry and should be able to avoid risks skillfully. On the contrary, the first step of starting a business was tripped over by risk before it was taken.
2. Rich in resources, resources are the basic factors for the success of an enterprise, among which the most important resources are human resources, capital and public relations. Human resources: Man is the soul of all things. As long as there are enterprises and commercial activities, there must be people. Human resources are the decisive factor of enterprise development. Excellent people * * * are the main core figures for * * * to complete excellent work. In the early stage of an enterprise, an enterprise needs excellent people * * * more refers to excellent managers * * * to "guide the country", and after the enterprise's entrepreneurial period, an enterprise needs excellent people * * * managers * * to complete it from excellent to excellent. Capital: Strong financial strength is a solid backing for enterprises to start, develop and grow, and its role is just like the role of water and food on the human body. Undoubtedly, without funds and financing, it is better not to be impulsive.
Public relations: The existing political and economic system in China determines that most enterprises can't do well without good public relations. Except for a few * * * *, as long as you run a business, even if you open a small shop, all kinds of * * * functional departments such as industry and commerce taxation will stare at you, and when you "drink" enough of your oil and water, you will have a good life. ***。 There are also unfair market competition and inaccurate news media reports. Even if you offend the gangsters in the street, don't think about it. China's public relations can only be expressed in two words-complex.
3. Entrepreneurs, first of all, do entrepreneurs have the basic business qualities they should have? Do you know anything about business management? Can you make good use of existing resources? Quality lies in education. As long as you are willing to study, everyone will improve greatly. Management is an "art". In this "art", what matters is whether the operators can make full use of various resources, and of course, what matters is human resources. Excellent people can help operators manage enterprises, make business plans, and even engage in financing and public relations. Operators can "win a thousand miles" as long as they listen to the report and make decisions. For example, during the Three Kingdoms period, Liu Bei had a writer Zhuge Liang and martial artists Guan Yu, Zhang Fei and Zhao Yun. How can he not rule the city? Look at Jack Ma, founder and CEO of Alibaba today. He doesn't know technology, but he respects the opinions of experts and technicians, so he has achieved today.
Skills of opening the door to do business
1. Assume that the potential customer has agreed to buy.
When prospective customers repeatedly appear in buying signal, but they are hesitant, they can adopt the technique of "choose one from the other". For example, a salesman can point to a customer and say, "Do you want a light gray car or a silver car?" Or "delivered to your home on Tuesday or Wednesday?" This "alternative" questioning skill, as long as the prospective customer chooses one, is actually that you help him make up his mind and make up his mind to buy it.
2. Help potential customers choose.
Even if many prospective customers are interested in buying, they don't like to sign the bill quickly. They are always picky, constantly spinning around in product color, specification, style and delivery date. At this time, the clever salesman will change his strategy, not talk about orders for the time being, but enthusiastically help the other party choose colors, specifications, styles, delivery dates, etc. Once the above problems are solved, your order will be executed.
3. Use the mentality of "I'm afraid I can't buy it".
The more things people can't get or buy, the more they want to get or buy. Salespeople can use this "fear of not being able to buy" psychology to promote orders. For example, a salesman can aim at a customer and say, "There is only one product left. If you don't buy it, it will be gone. " Or say, "Today is the deadline for the preferential price, please seize the opportunity, and you won't be able to buy this preferential price tomorrow."
4. Try buying some first.
When potential customers want to buy your products, but have no confidence in them, you can suggest them to buy one first.
Just try it. As long as you have confidence in the product, although the order quantity is limited at first, it is possible to give you a big order after the other party is satisfied with the trial. This "try it" technique can also help potential customers make up their minds to buy.
Pretend to be reserved
Some potential customers are naturally indecisive. Although they are interested in your product, they drag their feet and delay making a decision. At this time, you might as well pack your things and act like you're leaving. This act of pretending to leave sometimes urges the other person to make up his mind.
6. Rhetorical answer
The so-called rhetorical answer is that when the prospective customer asks about a product, but unfortunately it doesn't happen, he has to use rhetorical questions to promote the order. For example, a potential customer asks, "Do you have a silver refrigerator?" At this time, the salesman can't answer no, but should ask "I'm sorry! We don't make them, but we have them in white, brown and pink. Which of these colors do you prefer? "
7. cut the gordian knot.
When you can't impress the other party after trying the above skills, you have to cut the gordian knot and let the prospective customer sign the bill directly. For example, take out a pen and put it in his hand, and then tell him bluntly: "If you want to make money, sign it quickly!" " "
8. Learn from the teacher and be modest.
When you have done your best and the business still fails, you might as well try this method. For example, "Manager XXX, although I know our products are absolutely suitable for you, my ability is too poor to convince you. I gave up. However, before you leave, would you please point out my shortcomings and give me a chance to improve? " Humble words like this can not only easily satisfy each other's vanity, but also eliminate each other's opposition. He will give you advice and encouragement, and sometimes he will give you an unexpected command to cheer you up.