The Shanghai Consumer Protection Committee said that the bread with goods in Viya contains 40% more energy than advertised. What responsibilities should the stars bear if the goods with goods are faulty? Recently, the issue of Viya's bringing goods frequently appeared in hot searches. On August 30th, the Shanghai Consumer Protection Committee tested the pastoral whole wheat bread brought by Viya, the anchor of online celebrity, and found that this product was seriously inconsistent with the authenticity of the publicity. It not only deceives consumers, but also reflects the dishonesty of merchants.

Viya company made a statement soon, and removed the product from the shelf, and then carried out tests on this product by several institutions, in order to prove the authenticity of this product. Secondly, the company has also removed its own products, and this product has also been sent for inspection by the manufacturer, in order to check whether the results are consistent.

Although this incident has aroused widespread concern, it is not difficult for us to see that online celebrity's anchor's safety concept must be strengthened, because many products with goods are dishonest, have business problems and cheat consumers, so the anchor must strictly control the products with goods, so as to ensure the safety of each product.

Online celebrity anchor brings goods, I think we should make some screening on the products, only in this way can we ensure that the products will not have problems, and once problems occur, it will lead to many negative effects, and the anchor will also bear the relevant responsibilities.

First of all, the star should bear the quality problem of the product. Because fans come to their own live broadcast rooms and buy products recommended by them, if they don't control the concept of quality and safety when choosing products, I think it is not only their own interests that are lost, but more importantly, their position in the hearts of fans, because many fans will not buy this product after buying it, so it will be very difficult for them to bring goods live in the future, and they may even face the danger of being blocked.

Secondly, we should also actively bear the liability for compensation. Because the products they choose are not strictly controlled, which brings harm to consumers, so they must choose to compensate consumers, because in this way, they can maintain their credibility in the hearts of fans. When many anchors hear that there is a problem with the products they choose, they often choose to escape or directly remove the products from the shelves, but I think this behavior is very bad. If it goes on for a long time, the number of their fans will decrease and even they will face the risk of being eliminated.

Finally, we must actively cooperate with relevant departments. Because the whole consumers' rights and interests are regulated and protected by law, if there are quality problems in the products recommended by them or the products with goods, they should strictly cooperate with the supervision work of relevant departments. Only in this way can they take care of themselves, and then the products they choose will be more cautious and professional. Many online celebrity anchors do not cooperate with the work of relevant departments, but they are still going their own way, knowing that there are legal problems, so the result is that they will also be punished by law.