Digital Marketing is a practical activity to promote products and services through digital communication channels, so as to communicate with consumers in a timely, relevant, customized and cost-saving way. Digital marketing includes many technologies and practices in Internet marketing, but its scope is broader, including many other communication channels that do not need the Internet. Therefore, the field of digital marketing covers a whole host of elements, such as mobile phones, SMS/MMS, display/banner advertisements and digital outdoor advertisements.
What is digital marketing?
Digital marketing is a new marketing model based on Internet, mobile Internet, various communication devices, mobile applications, APP, android applications and ios applications. And digital marketing is also one of the most effective and economical marketing models. It has a good effect on the development of new markets for enterprises and the excavation of new consumers. Digital marketing is not only the marketing mode of new technology, but also includes target marketing, direct marketing, decentralized marketing, customer-oriented marketing, interactive marketing, remote marketing, virtual marketing and direct customer participation marketing. It is also the main marketing method and development trend of enterprises in the digital economy era. The digital marketing companies that have done well in China include chinapex, China, Youyi Interchange and so on!
What is digital marketing?
Digital integrated marketing is based on information network (mainly Internet), which has three main meanings:
1, the unity of information dissemination: that is, enterprises speak with one voice, and the information obtained by consumers from any media is unified and consistent.
2. Interactivity: that is, meaningful communication between companies and consumers can quickly, accurately and personally obtain information and feedback information.
3. Target marketing: that is, all marketing activities of the enterprise should be carried out around the enterprise goals to realize the whole marketing.
Many companies have adopted this method, for example, Eurovision (Beijing) Technology Company, Didi Taxi, Baidu and so on.
What does digital intelligent marketing mean?
Digital marketing is based on the information network (mainly the Internet), which mainly has three meanings:
1, the unity of information dissemination: that is, enterprises speak with one voice, and the information obtained by consumers from any media is unified and consistent.
2. Interactivity: that is, meaningful communication between companies and consumers can quickly, accurately and personally obtain information and feedback information.
3. Target marketing: that is, all marketing activities of the enterprise should be carried out around the enterprise goals to realize the whole marketing.
This piece of China Merchants Express has done well, so you can learn about it. . .
What does digital intelligent marketing mean?
Data precision marketing means establishing a personalized customer communication service system based on accurate positioning and relying on modern information technology to realize the measurable low-cost expansion of Zhang Zhilu, that is, companies need more accurate, measurable and high return on investment marketing communication, marketing communication plans that pay more attention to results and actions, and more and more attention to investment in direct sales communication. The data precision marketing effect of China Merchants Express is not bad. You can learn more about it on their home online.
What does digital intelligent marketing mean? Who can introduce it?
Generally, it is a digital marketing strategy through the comprehensive integration of traditional networks, mobile clients and PC Internet ~
What is digital marketing?
The so-called digital marketing refers to a marketing method to achieve marketing goals with the help of internet, computer communication technology and digital interactive media. Digital marketing will use advanced computer network technology as much as possible to explore new markets and tap new consumers in the most effective and economical way.
Digital marketing is a high-level marketing activity based on clear database objects and through digital multimedia channels, such as telephone, SMS, email, e-fax, network platform, etc., to achieve marketing accuracy, quantifiable marketing effect and data.
Digital integrated marketing, digital media marketing, what is digital marketing and what is digital marketing?
Digital integrated marketing is based on information network (mainly Internet), which has three main meanings:
1, the unity of information dissemination: that is, enterprises speak with one voice, and the information obtained by consumers from any media is unified and consistent.
2. Interactivity: that is, meaningful communication between companies and consumers can quickly, accurately and personally obtain information and feedback information.
3. Target marketing: that is, all marketing activities of the enterprise should be carried out around the enterprise goals to realize the whole marketing.
What does digital precision marketing mean?
Because of its large data base and universality, big data can be used to do market analysis and achieve the purpose of precise marketing.
What is digital marketing 10 score?
What is digital marketing: digital marketing mix
On April 2, 2008, IBM entered Second Life and owned a large piece of private real estate in its virtual world. IBM said that this move is mainly for the promotion of corporate brands. After the transition, it will consider extending the land use right to their customers or members. At about the H& time, the American tax agent H&; R Block also established H&; R Block island, where many tax experts are stationed, can provide tax advice at any time; There is a hall dedicated to video presentation of the company's business introduction; In addition, a special lottery number is attached, and visitors can get a discount of $70 to buy the company's products ...
Thanks to science and technology, technology platforms such as Second Life are increasingly influencing and enriching people's daily lives. At the same time, it is also more and more deeply involved in the transformation of the business field, giving enterprises more opportunities and challenges. From the advertisement display and search tips of portal websites at the beginning, to the following e-mail, virus marketing, to the later video embedding mode and mobile platform, to the present digital billboards and IPTV (Internet Communication TV), the arrival of the digital media era has redefined the essence and connotation of marketing. If the previous sales model was one-way brand expression, or "tell it widely, I want to tell you", then in the digital age, it has turned to two-way interactive participation, or "special love for special you, I want to find you". As Kent Wertime, president of Ogilvy & Mather Interactive Marketing Asia-Pacific, said, "For traditional advertising, it is easy to make your brand a household name in a short time, but you don't know the people you are in contact with and lack deeper interaction. This traditional advertising model has been close to one hundred years, and this problem has not been well solved. Although digital means are scattered, it is easy to grasp the people in contact and interact well, and the cost is very low. " No matter what means or channels the traditional advertising mode uses, it is ultimately to express the content through a fixed image, while digital marketing can use websites, mobile phones, games, blogs, podcasts, communities, outdoor media and so on to present creativity in an eclectic way. As long as the topic is interesting enough and the technology is guaranteed, the target audience can continue to receive information and enjoy it without being limited by time, space or even platform. It is not difficult to find that digital marketing has dwarfed and eclipsed traditional sales methods.
Although we are no strangers to the wave of digital marketing, and to a certain extent, we H& started a lot of practice-just like IBM, H&; R Block, etc. In China, there are numerous successful cases of digital marketing. For example, the early "backyard boy" and "fairy sister", the mid-term "blocking Wang Laoji incident", "Coca-Cola torch online delivery", and the recent "growing vegetables" and "grabbing parking spaces", but even so, we are still in the exploration stage of digital marketing. This is shown as follows: on the one hand, there are almost no books on systematic introduction of digital marketing in existing bookstores, on the contrary, there are all kinds of books on word-of-mouth marketing, event marketing, detail marketing, telephone marketing, network marketing and so on; On the other hand, digital technology is also changing and developing rapidly. web 1.0, which was popular yesterday, is web2.0 or even web3.0 today. The rise of 3G today may be upgraded to 4G and 5G tomorrow.
Therefore, when Kent Wotaim and Ian fenwick published Ogilvy & Mather's Views on Digital Marketing, we dare not say that this book must cover all aspects of digital marketing, but at least we can be sure that it is one of the few excellent books that systematically combs and reviews digital marketing at present. In the book, Kent Wotaim and others guide us to the direction of new media and digital marketing-what is the new media trend that marketers should master most? What is the new rule of digital marketing? How to use digital media channels to increase consumer input, and what channels are there at this stage? How to decide which digital media to use and measure the results of digital marketing? In order to ensure success, what mistakes are likely to be made and must be avoided ... The answers to these questions will be revealed through this book.
Kent Wotaim believes that digital marketing is the result of marketing evolution. "Evolution happens when most of a company's marketing activities use digital media channels." This is the division of digital marketing from the physical (media) level. That's just > >