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Digital engines are surging into the “new agriculture, rural areas and farmers”

The digital engine is surging with the "New Agriculture, Rural Areas and Rural Areas"

As soon as the camera scans the face, a page of data pops up: how many acres of land have been planted, what medicines have been purchased, and how many medicines have been used ; When you open the Zhejiang Nongyoupin APP on your mobile phone, you can clearly see the farming records and the growth of fruits and vegetables; when you walk into the factory-based circulating aquaculture demonstration workshop, you can see the automated management and realize order production without being affected by the season; in the vegetable greenhouse, Various sensors have become "electronic housekeepers"... In the context of the construction of "Digital Zhejiang", as a national and provincial digital rural pilot city, Pinghu City continues to promote the in-depth integration of digital information technology and rural industries, and new business formats and new models continue to emerge. . In Pinghu, digital has become a new agricultural material, mobile phones have become a new agricultural tool, and live streaming has become a new agricultural activity.

Intelligent "Service Manager"

When you walk into the Pinghu Digital Village Experience Hall, you can see a picture of Pinghu Digital Village in the Yunguan Experience Area, which clearly shows the Pinghu Digital Village. Industrial distribution, regional planning, agricultural machinery operation trajectory, intelligent monitoring of plant protection pests and diseases, etc. The accompanying staff told reporters that this picture can provide more comprehensive digital support for their government departments to achieve precise supervision and high-quality services. Farmers in Pinghu City have also received one-time subsidies for grain farmers through the "Zhejiang Agricultural Subsidy". In previous years, such subsidies would have been distributed offline for several months.

Pinghu City regards informatization as an important starting point for realizing agricultural and rural modernization, and relies on the establishment of national digital rural pilot cities, provincial rural revitalization industry development demonstration counties and provincial digital rural pilot demonstration counties to strengthen top-level design , actively explore and practice, and create Jinping Lake’s “1+1+N” digital rural “brain”, that is, establishing “1” digital rural big data platform, “1” digital agriculture development pioneer area and “N” application scenarios , achieve platform connectivity, data sharing, and business collaboration, empower the agricultural industry, rural governance, and farmers' lives, so that more and more farmers become "sensors" for agricultural and rural data collection, and realize the "collection of data from the people" , use it for the people.”

In order to better serve farmers with digital technology, Pinghu City has also developed multiple application scenarios: innovating "Zhejiang Agricultural Subsidy", sorting out 48 policy lists, opening up 8 sets of cross-department systems, and significantly shortening Subsidy arrival time, streamlined subsidy application procedures, and a total of 84.6709 million yuan have been distributed, involving 48,000 farmers; the digitalization of "Good Governance Treasure" relies on the "share dividend + good governance points" model to promote precise and intelligent rural autonomy, and administrative villages Full coverage, 69,000 registered people, 4,594 credit users in the sub-column "Good Governance Loan", average loan per household of 115,000 yuan, lowest interest rate 3.85%; "Zhejiang Shishi" smart management platform realizes "purchase-purchase-use" of agricultural inputs "Back" closed-loop management resulted in 280,000 orders with a total amount of 42 million yuan.

Precisely controlled "production engineers"

When I came to the Dayin Digital Agricultural Factory in Lindai, I saw all kinds of fruits and vegetables in the greenhouse full of vitality. According to the person in charge of the factory, the company uses computers to automatically control the temperature, light, carbon dioxide concentration, etc. of plant growth to achieve continuous production throughout the year. When operating at full capacity, the factory can produce 100,000 kilograms of vegetables annually. Dayin Digital Agriculture Factory was also recommended as a candidate for provincial digital agriculture factory this year. However, it is no longer a rare thing in Pinghu City to move your fingers to "busy farming" like the Dayin Digital Agricultural Factory.

Allowing traditional agriculture and breeding industries to realize industrialized production, realizing data interconnection through digital agricultural platforms, and allowing production managers to accurately control the overall situation are just the tip of the iceberg in creating a digital countryside in Pinghu City. At present, Pinghu City is working hard to build a "digital rural system". By building "a cloud", drawing "a picture" and weaving a "network", it will strongly promote the digital industrialization and industrialization of agriculture and rural areas in Pinghu City. Digital integration development. At the same time, with the digital empowerment of "Double Strong", Pinghu City has also continued to promote agricultural digital technology and cultivated a total of 6 digital agriculture demonstration parks around high-quality rice, green vegetables, fine fruits, high-end flowers, ecological fisheries and other characteristic and advantageous industries. Eight digital agricultural factories were built, 48 planting and breeding bases were digitally transformed, and two provincial-level high-quality green technology demonstration bases were built to achieve intelligent production and management. At the same time, it also actively promoted the construction of smart agricultural machinery, built one comprehensive agricultural machinery service center with "full mechanization + comprehensive farming", two high-standard agronomic and agricultural machinery integration demonstration bases, and installed 464 Beidou agricultural machinery stewards and 285 networked plant protection drones. Taiwan; the mechanization rate of rice farming and harvesting is 90.8%.

Live “Pioneering Engineers”

“1.6 jins of mulberries, 4 jins of tomatoes, 4 jins of cucumbers...” In the Kowloon Ecological Farm, through the mobile app, customers can purchase food according to their needs. Pack produce well. A small label with the picker's name, phone number and other information is affixed to the packaging bag, and it will be delivered to the designated pick-up point in a short time. Many agricultural products cannot be sold, but the mini program "Benjiaxian", an e-commerce platform that facilitates residents to buy food, has played a big role.

With ‘Benjiaxian’, residents can place orders at home by clicking on their mobile phones. On the "Benjiaxian" mini program, all the products are directly purchased from the local base. There are many items and a complete range. It is like moving the offline vegetable market online. “It’s clear at a glance which agricultural products in Pinghu sell well and which farm is more popular.

"The director of the Digital Center of the Municipal Agriculture and Rural Affairs Bureau said that through the big data visual analysis platform, the sales situation, growth trend, base status, etc. of agricultural products can be viewed in real time. In fact, Pinghu City is building "Zhejiang Agricultural Services" and "Jinpinghu Fresh Home" "Benjia Xian" and other small programs have continuously opened up channels for farmers and implemented precise marketing, allowing citizens to buy Jinpinghu brand agricultural products just picked from the fields without leaving home. , with cumulative sales of more than 5 million yuan.

Digital empowerment has shortened the time and space distance between farmers and buyers, and is also conducive to the establishment of an intelligent blockchain system from production to circulation to finance. Optimize the supply chain process. The fully intelligent warehousing system of Jinpinghu Agricultural Products Smart Circulation IoT Center (transit warehouse) + origin warehouse + consumption warehouse built in Pinghu City can automatically identify the size, shape, weight, sweetness and other parameters of agricultural products, and automatically Delete and automatically package, realize standardized sorting of agricultural products, fully record the "incoming, storing, and selling" links, realize one-click counting and settlement, and realize dynamic positioning, route optimization, cargo sensing, intelligent delivery, energy saving and emission reduction, etc. Comprehensively improve aspects, supervise the logistics process, reduce circulation losses, improve the efficiency of agricultural product transportation, and ensure the freshness of agricultural products.