The profit rate of the advertising industry varies greatly, mainly depending on the operation mode.

1. Media: The profit rate of self-owned media is slightly higher, about 20-50% (comprehensive consideration, including vacancy rate, etc. ). The agency media is low, but the discount difference between media and sales is about 5-20% (some rely on flat discount or even lower, on quantity and rebate).

2. Planning and design: the gross profit margin is relatively high, which can reach 20-60% or even 80%, but it must be guaranteed to reach a certain monthly completion.

3. Printing: about 5-20%.

4. Activities: about 15-40%.

The risks and costs borne by customer industries, profit margins and big profits are quite different.