First of all, I suggest you don't invest money blindly. You can do AE in a senior advertising company. AE is the person who directly meets the customer. Some advertising companies need to develop customers independently, while others don't. A good AE can be called a project manager. Docking customers, assigning tasks, controlling products, and making inquiries and quotations are all inseparable from AE. Maybe you don't have to work in different companies for too long, so you can probably understand.

In addition, the development level of advertising market in different cities is also very different. You simply said that you want to start your own advertising company, which is not very clear. Most advertising companies in the northeast market stay in selling media. I will help you publish something in our media by buying my media. In fact, there are not many professional standards for that thing, and if you want to be such an advertising company, you must have media resources that you can control.

The other part is an event planning company, also called an advertising company, which plans events and conferences. If you want to start such a company, you need to have enough on-site experience, and any unexpected situation may occur at the event site. In addition, there are activities, gifts, performances, organizers and other places where money can be made. You must have good resource protection.

Then there is a professional planning company, which makes professional planning plans and has extremely high requirements for operators. In addition, customers who need professional planning solutions are usually not available to ordinary exploiters. Such a company advises you not to try it easily at the beginning of your business.

On second thought, the reason why AE should be done first is mainly based on the customer's consideration. Without stable customer resources, everything is empty talk, and it is useless to grasp what customers need to do. What advertising companies should do most is to serve customers and guide them at the same time. You should always know what customers need more than customers. This is not very comprehensive. I hope it helps you. )

(2)

In recent years, in order to support college students' entrepreneurship, the state and governments at all levels have issued many preferential policies, involving financing, business opening, taxation, entrepreneurship training, entrepreneurship guidance and many other aspects.

(1) College graduates start their own businesses within two years after graduation and apply for business licenses in the industrial and commercial departments where the entrepreneurial entities are located. If the registered capital (capital) is less than 500,000 yuan, it is allowed to be put in place by stages. The initial investment shall not be less than 10% of the registered capital (the investment shall not be less than 30,000 yuan), and the paid-in registered capital shall be increased to more than 50% within 1 year, with the balance.

(2) Enterprises or business units newly established by university graduates in consulting industry, information industry and technical service industry shall be exempted from enterprise income tax for two years with the approval of tax authorities; Newly established enterprises or business units engaged in transportation, post and telecommunications shall be exempted from enterprise income tax in the first year with the approval of the tax authorities, and the enterprise income tax shall be reduced by half in the second year; Newly established enterprises or business units engaged in public utilities, commerce, materials industry, foreign trade industry, tourism, logistics industry, warehousing industry, residents' service industry, catering industry, educational and cultural undertakings and health undertakings shall be exempted from enterprise income tax for one year with the approval of the tax authorities.

(3) Commercial banks, joint-stock banks, city commercial banks and qualified urban credit cooperatives in various countries should provide small loans for graduates who start their own businesses, simplify procedures and facilitate account opening and settlement. The loan amount is about 20,000 yuan. The longest loan period is two years. If it is determined that an extension is needed due, you can apply for an extension once. The loan interest is determined according to the loan interest rate published by the People's Bank of China. The maximum amount of guarantee is 5 times of the guarantee fund, and the term is the same as the loan term.

(four) the personnel intermediary service institutions affiliated to the personnel administrative department of the government keep personnel files (including social security, professional titles, file wages and other related procedures) for 2 years free of charge for self-employed graduates; Provide free information on the supply and demand of talents and labor force, and publish free recruitment advertisements and other services; To participate in talent fairs or talent service exchange activities, appropriate fee reduction; Provide training and evaluation services for entrepreneurial employees.

(5) The above preferential policies are formulated by the state for all self-employed college students. In order to support local college students' entrepreneurship, local governments have also issued relevant policies and regulations, which are more detailed and closer to reality.

There are two kinds of advertising companies, one is a design company, which is relatively simple, and the other is an advertising company that has the right to publish advertisements and needs administrative examination and approval before it can start business. In fact, advertising business license is not difficult. Now there are administrative service halls in many places, and industrial and commercial registration, tax registration and administrative licensing are all completed in one hall. Regarding the examination and approval conditions of local advertising business qualifications, you can consult the local administrative service hall or the industrial and commercial bureau.

Related document processing flow:

The minimum registered capital of a general registered limited liability company is 30,000 yuan, but there must be more than 2 shareholders; The minimum registered capital of a one-person limited liability company is 654.38 million yuan, and only one shareholder is required. The registration fee is 0.08% of the registered capital (within100000 yuan), and the part exceeding100000 yuan shall be charged as 0.04% of the excess.

Registration information:

(1) Personal data (ID card, copy of legal person's household registration book or household registration certificate, residential address and telephone number)

(2) Registered capital

(3) Draw up the names of some registered companies.

(4) The business scope of the company

(5) the rental housing property certificate and lease contract

Processing flow:

(1) Enterprise Name Approval (Industry and Commerce Bureau)

(2) Seal and capital verification report (public security department, bank)

(3) Application for Business License (Industrial and Commercial Bureau)

(4) Apply for organization code certificate (Technical Supervision Bureau)

(5) Handling tax registration certificate (tax bureau)

(6) Open a basic bank account (bank)

(7) Invoice application (tax bureau)

The business scope can be: advertising design, production, agency, release, etiquette service, conference service and exhibition service.

General handling fee 1000 yuan (excluding capital verification fee).

Friendly reminder:

Without financing, find an intermediary to handle the reference price of about 2500 yuan; The reference price for finding an agent after financing is around 6000 yuan (this fee may be a little different, and the financing fee varies from place to place. For your reference, please consult local institutions for details).

Due to different regions, you can consult the local industry and commerce department.

I hope these are helpful to you!

Wish you success!

(Advertising Company Operation Plan)

I. Organizational structure and division of functions of advertising companies

An advertising company with a certain scale should set up an administrative office as the company's management center in addition to the customer department, creative department, media department and investigation department. The organizational structure of the advertising company is as follows:

On the basis of improving the organizational structure, it is also necessary to clearly divide the functions of relevant departments and implement responsibilities, rights and benefits to specific departments. In this way, on the basis of a clear division of labor, we can do our respective duties, coordinate operation, restrict each other and promote each other.

(Note: The staffing and division of responsibilities of various departments of the following foreign advertising companies are different from those of domestic advertising companies at present, and some of them are not suitable for the development of domestic advertising companies. The domestic advertising industry is still in the development stage, and there are differences in institutional setup and division of labor among advertising companies. The organizational setup and division of labor of each company should be determined according to specific needs. )

(a) the functions and staffing of the customer department

The main task of the customer department is to develop customers and keep in touch with other departments of the company. The customer department is a full-time department that directly contacts with customers, and is responsible for contacting customers and coordinating the relationship between advertisers and advertising companies. When an advertising company contacts customers, the customer department first makes initial contact and extracts necessary information from advertisers, such as product knowledge, market situation, advertising budget, market plan, etc. After sorting out these materials, the customer department, together with other relevant departments, will study these materials, formulate a preliminary advertising plan and work schedule, which will be implemented by each department. In the process of advertising activities, the customer department is also responsible for contact with advertisers and information feedback, and reports the relevant market research results and the progress of advertising activities. At the same time, it is also responsible for supervising the design, production and execution of advertisements on behalf of customers. Therefore, the customer department of the advertising company plays a dual role in function, representing the overall interests of the advertising company externally and the interests of advertisers internally. In addition, in advertising companies, the customer department should also undertake the company's public relations work (there is no public relations department).

The staffing and division of responsibilities of the customer department are designed to accomplish the above tasks, and its model block diagram is shown on page 345. The responsibilities of the personnel in the customer department are divided into:

1. Minister

Be fully responsible for the administration, business management and customer service management of the customer department. Take power, be directly responsible to the general manager or deputy general manager, and report the work; Next, check the work of the business group supervisor or business supervisor; And be responsible for keeping in touch with more important customers or negotiating and introducing them. Responsible for selecting, appointing and evaluating customer service personnel.

2. Business supervisor or business supervisor

Be fully responsible for the business and daily administrative work of the business group or business group. Be responsible and report to the department director; Check the work of the account director by the way. It is also responsible for keeping in touch with the decision makers, marketing directors or marketing managers of superior and status customer enterprises, and for the development and investigation of new business and the development of existing business.

3. Account Director

Report to department head or business director. Responsible for carrying out business activities according to the advertising plan and budget of the customers represented, and striving for profits for the company. Participate in the formulation of customer's marketing policies, formulate advertising objectives and strategies, and be responsible for briefly explaining the creative intention of advertisements to customers, introducing the first draft of creation and reporting the progress of work. In addition, it is also involved in developing new business.

4. Account Manager

Responsible for drafting some documents, introducing the first draft of advertisements to superiors or customers, and responsible for business negotiation and contact with smaller customers.

5. Salesman

Responsible for business contact with customers, send manuscripts for review and confirmation, and review the samples made. When attending customer meetings, be responsible for meeting minutes and submit them. Generally speaking, there is no decision-making power, and the work is carried out under the guidance of other personnel. Familiar with advertising production and media is required.

6. Operations Coordinator

Mainly responsible for coordinating the progress of advertising work and keeping in touch with creators and producers. Supervise and check the connection and completion of each work link to ensure that the work flow is completed according to the advertising plan. Responsible for maintaining daily contact with customers and acting as a secretary. Have the right to rearrange the work directly when necessary.

(2) Functions and staffing of the Creative Department

The task of the advertising creation department is to be responsible for the creation, design and production of advertisements. They analyze the relevant information and opinions provided by the advertising customer department and the market research department, and complete the creative plan according to the requirements of the advertising plan and the consumer's mentality. Then, together with the customer department and the research department, we will formulate a set of advertising plans for customers to review and produce after customers approve, including shooting, dubbing, printing or photography, painting and so on.

Generally speaking, this department can be subdivided into full-time groups or full-time personnel, such as creative manuscripts, art design, photography, production and synthesis, etc., and each has its own duties. Creative personnel engage in creative intention, the manuscript is responsible for the writing of advertising content, the artist is responsible for advertising painting and layout design, the photographer is responsible for advertising photography and video shooting, and the production and synthesis personnel are responsible for the synthesis of advertising manuscripts, including proofreading, printing and dubbing.

The job responsibilities of the creative department personnel are divided into:

1. Director of Creative Department

Be fully responsible for the administrative management and business management of the creative department, and control the level of advertising creativity. Supervise and ensure that creative personnel work in accordance with the advertising plan, work schedule and advertising budget standards, be responsible for assigning tasks to creative teams and creative personnel, and focus on supervising and ensuring the implementation of advertising strategies. Have the right to select, appoint and evaluate creative personnel. Participate in the advertising creation of new business. Be responsible to the general manager or deputy general manager.

2. Creative Group

(1) The group leader is responsible for the business leadership of the manuscript group or the art group, acting as the director of the creative department to perform certain duties, being responsible for the overall work of advertising creativity, and reporting directly to the director of the creative department.

(2) Writers, usually responsible for working for a specific customer group, are responsible for the conception of advertising manuscripts. Attend customer meetings and directly introduce the work progress to customers when necessary. Responsible for the preparation of all media advertisements, participate in promotional activities when necessary, understand, implement and explain marketing strategies and advertising strategies, and work closely with artists and directors. At present, the division of labor has developed to the stage of subdividing full-time advertisements and full-time advertisements.

(3) Copywriting assistant, under the guidance of copywriting, carries out copywriting work for some smaller advertising activities, implements the advertising creativity of copywriting, and formulates advertising strategies. Participate in customer meetings of small customers when necessary. It is required to carry out advertising activities according to the advertising budget.

(4) Art directors, like writers, usually work for specific clients, responsible for designing advertising pictures, directing TV advertisements, and taking pictures and paintings in person when necessary. Need to know the advertising strategy.

(5) Assistant art director, who is responsible for carrying out the ideas of the art director and painting when necessary.

(4) and (5) The division of responsibilities changes with the development of advertising companies. Artists are generally not responsible for photography and directing, but have full-time directors, photographers and cameramen.

(6) The creative assistant is responsible for coordinating the normal work of the creative department (group), helping creative personnel to complete the creation of advertisements, collecting creative manuscripts and creative materials, and helping to print manuscripts written by others. When necessary, contact the relevant government departments to obtain the TV broadcasting license for advertisements.

3. Printing production team

(1) Team leader, who is fully responsible for the production of relevant newspapers and other printed advertisements of the company. Responsible for business negotiations with relevant production units, and give guidance and suggestions on the adoption of various printing technologies. Lead the proofreader's work and report directly to the department director.

(2) Proofreading is responsible for the implementation of the artistic director's design sketch and the first draft of the screenwriter. Make high-quality original advertisements and send them to newspapers, magazines or printing houses, and be responsible for the artistic and technical handling of advertisements.

(3) Art design, which is responsible for turning the original ideas of the art director into visual concrete patterns, requires the ability to draw quickly.

(4) typesetting, responsible for the selection and typesetting of various font designs. Familiar with printing business, can well understand the relationship between various advertising designs and the use of various fonts.

(5) Proofreading, responsible for proofreading printed proofs and correcting typographical errors and text errors.

(6) production assistant, responsible for arranging and arranging the supply of advertising production materials to ensure the advertising time limit and production quality. As an assistant to the production manager, report to him. Participate in advertising production when necessary.

4. Film and television advertising production team

(1) team leader, who is fully responsible for the production of the company's radio and television advertisements. Responsible for negotiating with relevant production companies.

(2) The production manager is responsible for supervising the production of radio and television advertisements, ensuring that they work according to the advertising plan and schedule, and complete the production of advertisements according to the budget standard.

(3) Actor selection, which is responsible for selecting and interviewing actors and models used in advertising production, and arranging specific requirements for them to ensure that they wear appropriate clothes and arrive on time.

(4) The production assistant is responsible for preparing the materials and props for making advertisements, ensuring that the advertisements are completed on schedule and ensuring the quality of advertisements.

5. Creative guidance, responsible for giving ideas to creative departments or giving opinions on creative design or conception.

(3) Functions and staffing of the media department

The task of the media department is to formulate the media strategy of advertising activities according to the advertising plan, be responsible for the selection of media and contact with relevant media units. In the process of advertising implementation, be responsible for supervising the implementation of advertising and checking the printing quality or playing quality. After the implementation of advertising, the agency media unit asked the customer department to charge advertising fees.

The job responsibilities of media personnel are divided into:

1. Director

Be responsible to the general manager. Be fully responsible for the administrative management and business management of the media department, control the media plan and media reservation, negotiate cooperation conditions with various media units, and be fully responsible for the profitability of the media department. Be responsible for and participate in the development of new customers and new advertising business, hold the introduction meeting of new advertising business, and personally prepare or plan to write materials. It is required to know the latest development of the media, master the media plan, and be able to use computer management to make computer programs for developing new media.

2. Media Manager

Responsible for the work and management of several business groups, and perform most of the duties of the director. The key point is to represent their media responsibilities, study the adoption of important media strategies, keep in touch with senior customers and negotiate with media representatives.

3. Head of Media Group

Responsible for the media planning and media reservation of a business group, participate in introducing the media situation to customers, and participate in the negotiations of media representatives, but do not involve or rarely involve some special media business.

4. Media planning

Work under the leadership of the media team leader or manager, and be responsible for implementing the established media strategy and designated customer business. The study cited some relatively simple media strategies.

5. Media Assistant

According to the requirements of media plan, contact and get confirmation of media reservation, and do general work for media department.

(four) the responsibilities and staffing of the market research department

The task of the market research department is to investigate the target market according to the requirements of advertising activities, make advertising plans for advertisers and advertising companies, provide background materials of market potential and market environment, provide advice and suggestions to advertisers and advertising companies on related issues, and provide objective basis for advertising decisions and even advertisers' market decisions.

The job responsibilities of its personnel are divided into:

1. Director

Responsible for the administration and business management of the investigation department, responsible for formulating the market investigation plan, responsible for reporting the investigation results to the general manager or senior staff of the client enterprise, and putting forward suggestions on marketing strategy and advertising strategy.

2. Planning director

Responsible for a customer's advertising survey plan and supervise the implementation of the survey plan. Responsible for submitting the investigation report to the department head, reporting the investigation results to the customer and making relevant suggestions.

3. Researchers

Be responsible for drawing up specific investigation plans according to the investigation plans, carrying out investigation activities, analyzing and researching according to the investigation results, putting forward investigation reports, market strategies and advertising strategy suggestions, reporting the relevant market investigation process and situation to customers, and introducing the investigation results.

4. Recorder

Assist investigators, collect and sort out relevant documents and field investigation materials, record relevant conversation contents, submit conversation notes, and be responsible for typing and shorthand.

5. Team leaders and documentaries

Responsible for collecting, sorting, editing and summarizing relevant market research data and files, and establishing market research files.

(five) the responsibilities and staffing of the administrative office

The task of the administrative office of the advertising company is to comprehensively manage the daily affairs of the company, supervise the business departments and provide logistics services. Specifically, the administrative office can be divided into planning, personnel, finance, auditing, security and logistics departments. These branches are listed as formal first-class administrative auxiliary institutions in some large advertising companies.

The task of the planning department is to be responsible for the formulation and supervision of the company's annual work plan and business plan, and for the formulation of the company's long-term development plan.

The task of the personnel department is to be specifically responsible for the employment and dismissal of company personnel. When hiring personnel, we should conduct business assessment and comprehensive level evaluation according to the needs of business departments, and supervise the use and grading of personnel in specific business departments. The personnel department does not participate in the division of business.

The task of the finance department is to comprehensively manage the company's finances, supervise the implementation of the advertising budget, collect advertising fees, pay various taxes, pay staff salaries, calculate the profits and losses of enterprises, and control the company's advertising activities and administrative expenses.

The task of the audit department is to supervise the implementation of the company's financial system, prevent irregularities or illegal acts in the company's operation, and exercise self-discipline in the operation of advertising companies.

The confidential department is responsible for the receiving, sending, borrowing, keeping and filing management of the company's documents, and establishes various business files for enterprises to check.

The task of the logistics department is to assist the work of all business departments of the company and provide material support and logistics support for all business departments to carry out advertising activities.