Small mixer (about 2000 yuan), microphone (about 300 yuan), tripod (about 1000 yuan), computer nonlinear editing software system compatible with Kangbao burner (8000-10000 yuan) 2 registered advertising company (if the service object is only for individuals, there is no need to register advertising company, because advertising companies and general businesses are registered. Of course, the most important thing is that you should have professional and technical talents in hard camera shooting, post-production and creative planning.
In addition to the facade rent bill, it is enough to have the equipment in the first item above in terms of hardware, plus some small consumables (such as 60 cents/disc/30-38 yuan with DV).
I suggest that you name it "Starting Point Film and Television Advertising Studio" with the words "advertising company" to avoid social obstacles in registration and operation, because most of the businesses you introduced are family entertainment services. But you'd better carefully analyze your main business and consumer groups before deciding how to name it.
I have been engaged in TV video advertising for many years.