1, strengthen the construction of tourist tea gardens. Tourist tea garden is a kind of tea garden for tourists to visit, browse and take a vacation. Tea garden should have considerable scenery, tea to drink and tea to buy, and realize the unification of economic benefits, ecological benefits and social benefits of tea under the guidance of ecology and economics, so as to further develop tea resources in depth and in many aspects and get rid of the traditional single tea production model.
2. Make every effort to create souvenirs of tea culture to attract tourists. Compared with ordinary souvenirs, it should highlight its use value, collection value and appreciation value. Let tourists deeply feel the cultural atmosphere of the enterprise.
3, the establishment of tea culture leisure village. The tea culture village can be located in a clean and elegant environment, preferably near the mountains and rivers, with a tea history museum, a teahouse, a tea tasting room, a tea set room, a poetry and painting appreciation room, various tea and tea set stores, etc., and a tea wholesale distribution center can be opened if conditions permit.
4, increase youth tea knowledge education. Establish a tea science and education base for primary and secondary school students and even college students to learn tea technology and understand China's tea culture.
5, public * * * relationship activities. The difference between the communication of public relations and other communication in terms of purpose and skills is "communication, publicity, image building and intangible assets creation". Ingeniously apply its unique functions to tea planning.
Dissemination methods of tea culture
First, we should strengthen the development and management of tea culture websites and realize the interactive communication among different people. Therefore, it is necessary to establish a professional tea culture information resource center to collect, process, process and manage all kinds of tea culture information resources, input the original data into the database, establish an information service system, and provide free or paid information retrieval services, electronic document delivery and related information inquiry services to the public.
Second, strengthen the academic exchange of tea culture. Using some existing tea culture research centers and associations as platforms, we will release notices, news or inspiration from soliciting contributions for academic discussions on tea culture on the Internet, and open online forums and online forums to expand the scope of academic publicity, enhance the understanding and exchange of China tea culture among people from different countries, nationalities and cultural backgrounds, and popularize the latest achievements in tea culture research.
Thirdly, by cooperating with other large-scale portal websites and outsourcing services, we can make great efforts to cultivate a strong online communication team, produce publicity materials with excellent design, words, pictures and contents, strong readability and strong timeliness, and comprehensively and carefully carry out the communication activities of tea culture according to the characteristics of different audiences by using comprehensive methods such as sound, video, cartoon, film and television.
Fourthly, we should strengthen cooperation with tea merchants in China's main tea producing areas, and rely on the brand advantages of famous tea in China, the advantages of ecological resources and tourism elements in natural scenic spots to publicize and develop tea-tasting leisure activities through the Internet, such as tea garden exploration, canyon exploration, tea-tasting cultural leisure trips, etc. These activities can also be reported through live webcasting to expand their influence.
Internet communication has a great influence on the development of tea culture in China. Every "tea lover" must be concerned about how to publicize and spread our tea culture to the world. We should seize the opportunity brought by the Internet age, do a good job in the dissemination of China tea culture, and promote its worldwide promotion and popularization, so that everyone in the world can appreciate the happiness brought by tea.