Yesterday, the long-simmering brand strategy of China Unicom in 3G era surfaced. Next, China Unicom will launch 3G services in 55 cities across the country on May 17 this year. Some media quoted sources as saying that China Unicom has initially finalized the 3G tariff plan, which is divided into three ways: basic package, wireless network card package and optional package. The trial commercial period is only May 65438+September 30, 2007.
Mobile: 4-speed package is charged according to the flow.
China Mobile has set up four kinds of packages that charge by traffic, namely 500 MB 50 yuan, 2GB 100 yuan, 5GB 200 yuan and 10 GB 300 yuan. The monthly excess is charged at 0.0 1 yuan /KB. In other words, users can pay a minimum of about 100 yuan per month and enjoy wireless Internet access and instant messaging every day.
At the same time, China Mobile said that it will remind users of traffic usage by SMS at 1 1 and 2 1 every month. In addition, users can also set their own data online residual reminder function, such as reminding the remaining traffic at 24:00 on the same day, reminding the first time when the remaining traffic is 50MB, and reminding the second time when the remaining traffic is 20MB.
In addition, China Mobile's 3G netbook was officially listed in Beijing last Friday, and the maximum subsidy for each netbook reached 2 100 yuan.
The lowest unit price of these 7 netbooks is 3,499 yuan, and the highest is 3,999 yuan, and there is no need to pay the internet fee. For example, if you spend 3999 yuan to buy a Dell netbook, you can get a subsidy of 2 100 yuan, of which 600 yuan is given as a phone bill for binding the mobile phone number for half a year; In addition, 1500 yuan will be filled with the bound mobile phone number next month, and the cost of netbook will be deducted from this bound number every month.
Unicom: Minimum package for 7th gear 186 yuan.
According to shanghai securities news, sources revealed that China Unicom has preliminarily finalized the 3G tariff plan, which is unified nationwide and divided into three ways: basic package, wireless network card package and optional package. During the trial commercial period from May 17 to September 30, only 7 3G basic packages of 186 yuan and above were launched.
According to reports, 3G ordinary users (excluding network cards) have Internet charging schemes ranging from 186 yuan to 1686 yuan * * 7 files. Unicom divides 3G Internet access into streaming media such as music videos and plain text charges according to the content. The 186 yuan package includes 5 10 minutes of voice duration and 20 minutes of video call duration. The maximum package of 1686 yuan includes 7000 minutes of voice duration, 300 minutes of videophone duration and 200M, 250T and 5GB traffic.
According to industry estimates, the voice charges in these seven packages are 0.24 to 0.36 yuan/minute, and the value ratio of voice, new services and videophone is 7:2: 1. According to another report, during the commercial trial of 3G, China Unicom also launched three packages for Internet card users, namely 3G traffic 150 yuan/month and 200 yuan 5GB/ month.
Telecom: Long-term on-time billing
China Telecom's 3G tariff scheme is unique, inheriting the long-term charging mode of ADSL fixed broadband. At present, Guangdong Telecom still uses the standard of wireless Internet access when allocating Tianyi CDMA numbers, which is 0. 1 yuan/minute, and gives away 3 hours of wireless Internet access every month before the promotion period on June 30. However, this tariff standard is only applicable to users who have handled various tariff packages of Tianyi.
As an early commercial 3G company, Beijing Telecom has launched three monthly tariff packages specifically for 3G wireless Internet access, namely: 160 yuan 300-hour local Internet access and 5-hour domestic roaming Internet access; 200 yuan package 200 hours online time (regardless of local and roaming); 360 hours of online time in 300 yuan (regardless of local and roaming). The monthly excess is calculated at 0.05 yuan/minute, and the capping fee is 1 000 yuan (excluding Hong Kong, Macao and Taiwan). After that, this tariff plan is expected to be adopted by telecom companies in other provinces.
The tariff is on the high side, and it will take time for 3G to be commercialized.
For consumers, the biggest fulcrum to determine whether these services are effective is still the tariff. Judging from the current situation, mobile Internet users are still mainly young people aged 16 to 25, and the average monthly expenditure is mainly concentrated in 50 yuan and 50 yuan, accounting for 94%. This means that they will be very sensitive to tariffs: once it is cheap, the number of users will increase proportionally. On the contrary, they are unwilling to pay the bill. This has always been a tariff issue.
Analysts believe that no matter how the 3G Internet tariff is reduced, it is impossible to reduce it to the same or lower level as fixed broadband. "The bandwidth resources of wireless network are limited, so it is impossible to carry so many users to surf the Internet at the same time like ADSL, so the wireless Internet access fee will definitely be more expensive than cable," said a person in charge of telecom data service.
At present, the 3G network of operators is still in the stage of network construction, and even if it is commercialized in some cities, it is still in a staggered starting state. Therefore, operators are very cautious about the current trial commercialization, and it is understandable to use the price threshold to limit the influx of a large number of users into 3G networks. However, the huge investment of hundreds of billions of 3G shows that popularization will be the inevitable trend of 3G in the future.
The price war in 3G era is worth looking forward to.
Judging from the current tariff standards, 3G wireless Internet access has no advantage over fixed broadband, and it cannot pose a threat to fixed broadband. However, it is not difficult to see from the nervous attitude of the three major operators that the competition in the future telecom market will focus on 3G.
Undoubtedly, the relatively high tariff has formed a threshold, which will temporarily keep the general users who are sensitive to price out, and the real 3G fans will become the first 3G customers who boldly adopt early adopters. There is nothing wrong with such a market strategy, but then, with the gradual improvement of 3G network construction and the gradual expansion of network capacity, I believe that 3G price war will really come.