Corporate culture has a strong cohesion, and a good corporate culture will have a great impact on enterprises;

Because it is the best embodiment of new ideas and concepts of enterprises;

It is an inevitable need to enhance the vitality of enterprises and create the highest economic benefits of enterprises;

Giving full play to the enthusiasm, wisdom and creativity of employees is the best choice;

It is the source to comprehensively improve the comprehensive quality of employees and enterprises and tap their strength;

It is the fundamental policy to enhance the cohesion and competitiveness of enterprises and ensure their long-term survival and development;

It is the guarantee to create a harmonious atmosphere and a good environment for enterprises.

Practice has proved that successful enterprises have their own excellent corporate culture.

Therefore, we should attach great importance to the construction of corporate culture, especially the construction of excellent corporate culture, constantly enhance the competitiveness of enterprises, make enterprises full of vitality, and remain invincible in the wave of economic globalization.

(B), the principles of corporate culture construction

The construction of enterprise culture should be integrated with the production, operation and management activities of enterprises, which is to transform the value concept put forward by enterprises into the knowledge of employees' values and into the code of conduct of each employee's post. Only by closely combining the spiritual culture of the enterprise with the construction of institutional culture and behavioral culture, standardizing the behavior of employees with institutional constraints, and finally forming a mechanism of self-restraint and self-control of employees, can we build a successful corporate culture.

1, reflecting? People-oriented? Corporate culture spirit

People-oriented, paying full attention to human factors and people-centered modern management, the core of its management is to give full play to people's subjective initiative, that is, to fully tap, play and mobilize people's positive factors in the process of corporate culture construction, so that people can become the main body of organizational management and play a leading role, and promote people to realize their life value and get all-round development. The construction of enterprise culture should reflect enterprise value and realize personalized and humanized management. Really understand, respect, motivate and care about people, create a warm, comfortable and beautiful working environment for employees, create a harmonious interpersonal relationship, create an atmosphere suitable for employees' development, motivate and develop employees' potential, and this atmosphere is the most fundamental embodiment of the economic benefits of enterprises, and ultimately repay the society.

2. Establish innovative ideas

Due to the uniqueness of corporate culture, it will increasingly be manifested as the differentiation strategy and core competitiveness of enterprises, and innovation has become the source of life for enterprises. To establish an innovative culture, enterprise leaders must first innovate ideas and transform advanced ideas into the innovative spirit of every employee. Enterprises should encourage adventure and innovation, so that employees have the right to choose, the right to make mistakes and the right to gain benefits through their own diligence. Haier culture is a typical example of innovative culture. Zhang Ruimin expressed Haier culture in this way, which can be summarized as two words: innovation; Summarized in four words: continuous innovation; Summarized in six words: always innovate. Innovation is the soul of enterprise survival. The company has an innovation award, and every employee can report any idea. The company will ask professional departments to evaluate and realize the ideas, and some good ideas can even apply for patents.

3. Create a learning organization.

Creating a learning organization is an important part of corporate culture construction. The so-called learning enterprise is based on the vision of * * *, characterized by team learning, to enhance the learning ability of the enterprise, improve the group IQ, enable employees to surpass themselves and innovate constantly, and finally achieve the goal of rapid growth of corporate wealth and quality service. Establishing a learning organization is a powerful measure to cultivate excellent corporate culture and a guarantee to implement it. By establishing a learning organization, we can increase knowledge accumulation, cultivate innovation ability and adaptability, cultivate team spirit, cultivate a harmonious internal atmosphere and enhance the competitiveness of enterprises. In addition,

It is also necessary to improve team spirit, and through team learning, integrate knowledge, experience and information scattered in each employee's mind into a huge knowledge force to improve team IQ and personal understanding.

4. Form your own characteristics

Corporate culture is a unique management concept and behavior concept of enterprises under a certain cultural background. It should be the personalized performance of the enterprise, not deliberately seeking a unified model, not drifting with the tide, not a slogan that caters to fashion. Only when corporate culture has its own characteristics, can it have penetrating power and vitality, and can it last forever. Most successful enterprises have unique cultural personality. If an enterprise wants to find itself completely in the fierce market competition, it must build a characteristic corporate culture that conforms to its own characteristics and maintain the stamina and vitality of corporate culture development.

(C), the road to corporate culture construction

The formation of corporate culture is a gradual process, which is recognized, accepted and seriously implemented by managers and employees. Corporate culture construction should be combined with the actual situation of enterprises, and meticulous, solid and long-term cultivation work should be carried out. It is strictly prohibited? Plunge into a frenzy? One size fits all? .

1, enterprise leaders must become the backbone to promote the construction of enterprise culture.

Corporate culture can be said to be in a certain sense? Leadership? Culture, because enterprises are led and managed,

Corporate culture depends to a great extent on the determination and actions of leaders. Business leaders should take the lead in learning corporate culture knowledge, have a deep understanding of the connotation of corporate culture, and have unique views on building their own corporate culture.

Have long-term strategic thinking on the development of this enterprise. We should personally participate in the refining of cultural concepts, guide the design of corporate culture systems, put forward personalized views, highlight unique and forward-looking management awareness, and infect and influence employees to exert their greatest potential through long-term vision, personality charm and management art, so as to promote the scientific and sustainable development of enterprises.

2. Enterprise culture construction must be combined with enterprise management.

Without perfect rules and regulations, enterprises cannot carry out effective production and business activities. However, no matter how perfect the rules and regulations are, it is impossible to cover all the activities of the enterprise and fundamentally standardize the behavior consciousness of every employee. Corporate culture is an invisible cultural constraint, which forms a norm and concept to make up for the lack of rules and regulations. The advantages of corporate culture are: it can enhance the cohesion of enterprises and strengthen the self-control of employees; Can stimulate the enthusiasm of employees, improve production efficiency and form entrepreneurial motivation; It is helpful to improve the adaptability of enterprises to the environment; It is conducive to improving interpersonal relationships and generating great synergy; It is conducive to establishing corporate image, improving corporate reputation and expanding corporate influence. Through the leading role of culture in management, employees and enterprises can reach an agreement, so that enterprises can continuously improve their own quality and enhance their market competitiveness.

3. Let employees identify with corporate culture.

In order to strengthen internal cohesion and external competitiveness and promote the sustainable development of enterprises, employees must form a consistent concept and put it into practice. Through on-the-job training and other forms, enhance employees' understanding of the corporate culture system, and let all employees participate in it and learn from it. Let me do this? Become? Should I do this? Only in accordance with the requirements of corporate culture management can we use cultural concepts to guide individual behavior and make it meet the needs of corporate development. The key to the construction of corporate culture is to make the culture from concept to action, from abstraction to concreteness, get the understanding and recognition of employees, and turn it into their daily work behavior.

4. Create a good corporate image.

Corporate image is the embodiment of comprehensive ability and an important intangible asset of an enterprise. To create a good corporate image, we must first improve the hardware facilities of corporate culture, including corporate appearance, working environment, employee clothing, etc., which are intuitive manifestations of corporate culture. Beautiful corporate appearance, comfortable working environment and neat clothes can give people a good sensory impression, not only make employees have a sense of belonging and collective honor, but also form centripetal force and team spirit, attract customers and get unexpected results, thus greatly enhancing the corporate image. Secondly, we should strengthen external publicity, publicize corporate culture, promote corporate philosophy, reflect the overall appearance of the enterprise, establish a good corporate image, and further improve the brand's visibility and reputation through various media and the company's own external publicity activities. Corporate culture is an important part of corporate value, and excellent corporate culture can create and enhance corporate value. The construction of corporate culture must be gradual, from shallow to deep, just like the characteristics of water, just like spring breeze and rain. The construction of enterprise culture must be closely combined with reality, and should be considered from the aspects of enterprise management concept, talent concept, management concept, team concept, behavior concept, learning concept and system concept. Can be divided into light and heavy, but there can be no omissions and omissions. The construction of enterprise culture should be improved, strengthened and promoted with the development of enterprises and society. The construction of enterprise culture is endless. As long as enterprises exist and want to survive, they must constantly strengthen and promote the construction of corporate culture.