1. First of all, the company should determine the types of its corporate promotional videos. Corporate promotional videos are summarized as corporate promotional videos, institutional promotional videos, image promotional videos, promotional videos, investment promotion videos, product function demonstration films, product introduction films, feature films for people, etc., which are aimed at enterprises, institutions, products, images, people, and in a certain period of time. Only by determining the type of corporate promotional video clips can we invite professional promotional film production companies to carry out targeted planning.

2. Prepare image materials for reference: for example, clean the shooting environment and equipment by using previous materials and shooting CDs.

3. Write the text content that needs to be emphasized: grasp the purpose of the company, the basic idea of shooting promotional videos for the company, make a simple plan for the creative promotional videos of the company, and provide the company's corporate philosophy, corporate image, corporate products and other information.

4. Put forward the requirements for shooting corporate promotional video clips:

1) The shots that must be highlighted, the highlights that must be highlighted and the scene requirements for short shots. Suggestions are made on the way LOGO appears, scenes, materials, lighting, sound effects, and the process of switching each scene.

2), put forward the requirements of shooting equipment, shooting scenes, props and staffing.

5. Put forward suggestions on the post-editing of corporate promotional video clips: reasonable requirements and suggestions on special effects, copyright, soundtrack, sound effects, 3D animation and senior voice actors.