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State Film Bureau: What impact will it bring to the film industry when the 2022 film consumption season is launched?
The National Film Bureau will launch the 2022 film consumption season for the benefit of the people. This activity may slightly promote the development of the film industry, but the specific results still depend on the data. This decision is mainly to promote the consumption of movies and restore the movie market in this way. The main way is to issue *** 1 100 million yuan of movie tickets through major platforms, and at the same time, it will also promote the release of some blockbusters. At first glance, it seems that there is indeed a great discount, but dividing it into all parts of the country will feel that it is not so useful.

Although this activity can also tap the potential of rural film consumption, Xiao Bian feels that this is a long way to go, and it is impossible to achieve results in a short time. Instead of making such great efforts in these aspects, it is better to directly lower the movie ticket price, otherwise a movie ticket of 50 to 60 yuan will not be recognized by everyone. A few years ago, going to a movie might only cost about 20 yuan, but nowadays, the cost of going to a movie is very high, so many people have given up the hobby of watching movies.

When movie tickets are cheap, netizens may go to the cinema once a week or two, but if they go so often after the ticket price rises, they can't afford such a big expense, so the business of the cinema will become more and more depressed. If two people go to the movies, 100 is ok. If a group of friends go to the movies together, I believe netizens will feel unbearable.

Therefore, I hope that the relevant departments can properly suppress the ticket price. If there is no way to restore the previous ticket price, at least there will be no sky-high movie tickets. This can at least drive the consumption of some movie lovers, which is more effective than this so-called Huimin consumption season. Moreover, this activity started in August and ended in 10. Xiao Bian felt that this period was also very clever. Because this period is just the off-season of movies, launching activities at this time can at least drive some people to yearn for movies.